- Frieze Seoul 2024 exhibition
reunites Suh Se Ok, the late pioneer of Korean ink
abstraction, with his sons for a unique collaboration.
- The exhibition highlights the unique artistic value of LG OLED
TV while expanding customer touchpoints.
- Kate Oh, vice president of the
Brand Communication Division: "This collaboration reinforces LG
OLED's reputation as the ultimate digital canvas, capturing the
cross-generational artistic inspirations of one family with
technology."
SEOUL,
South Korea, Sept. 3,
2024 /PRNewswire/ -- LG Electronics (LG) is
presenting the reimagined works of the late Korean abstract ink
master Suh Se Ok with LG's transparent OLED TVs.
LG is returning to COEX Seoul for Frieze Seoul 2024
(September 4-7) as its official
headline partner for the second consecutive year. Its exhibition,
Suh Se Ok X LG OLED: Reimagined by Suh Do Ho, Shaped by
Suh Eul Ho, leverages the unique
capabilities of the company's transparent OLED TVs to display
selected works of Suh Se Ok, a pioneer of modern Korean ink
abstraction, and reinterpretations made by his two sons, artist Suh
Do Ho and architect Suh Eul Ho. This
marks the first time LG's transparent OLED TVs are being showcased
in Korea.
The near-infinite contrast ratio and deep blacks of LG OLED
gives new depth and detail to each artwork, delicately capturing
the countless gradations of black and white, which is essential to
unlocking the full potential of ink paintings.
Architect Suh Eul Ho, who oversaw
the exhibition's spatial design, arranged the space as a cohesive
work of art by layering the art pieces and allowing visitors to see
an expansive view of the entire exhibition through the transparent
screens provided by LG. After being welcomed at the entrance by a
translucent installation, visitors can admire a mesmerizing view of
the media art collection, accentuated by 8 transparent LG OLED TVs
and LG OLED evo TVs which have been meticulously arranged behind
the installation.
Artist Suh Do Ho has beautifully reinterpreted his legendary
father's original paintings in the form of animation shorts,
bringing several of his masterpieces to life. The video art that
was specially designed to be displayed on the media
installation of superimposed transparent OLED TVs and OLED TVs
is the showstopper, offering unique and memorable three-dimensional
experiences to visitors.
At the back of the exhibition, the large media wall comprised of
24 OLED signage displays presents behind-the-scenes footage of Suh
Se Ok at work. And to ensure his legacy is not lost, seven of his
originals adorn the walls including the iconic Joyful
Rain (1976) and
Wayfarer (1978) pieces.
Artist Suh Do Ho expressed that he was drawn to this
collaboration with LG OLED TV because of the uniqueness of the
transparent digital canvas. "When I witnessed the moment that the
LG OLED screen became transparent, it felt as if a two-dimensional
picture was transformed into a three-dimensional space, revealing
the space behind the painting that had been invisible for several
thousands of years."
Meanwhile, the company is continuing its LG OLED ART journey by
promoting the endless creative possibilities of LG OLED and
establishing more touchpoints with its culturally attuned
customers.
On September 3, LG's OLED TVs and
projectors debuted as distinctive digital canvases at the
Connecting Bodies: Asian Women Artists exhibition hosted at
the National Museum of Modern and Contemporary Art Korea. On
September 4, LG will also host its
K-ART Night X LG OLED event at the same venue to celebrate
the opening of Frieze Seoul.
"We are honored to present the artistic legacy of Suh Se Ok, a
monumental figure for Korean's abstract ink genre, alongside
reinterpretations of his works created by his talented sons, artist
Suh Do Ho and architect Suh Eul Ho,
to global audiences at Frieze Seoul," said Kate Oh, vice president of the Brand
Communication Division at LG Home Entertainment Company. "This
collaboration reinforces LG OLED's reputation as the ultimate
digital canvas, capturing inspirational stories across generations
in unique ways while bridging the gap between art and
technology."
About LG Electronics Home Entertainment Company
The LG Home Entertainment Company is a recognized innovator in
televisions and audio-video systems. LG offers an elevated home
entertainment experience through its award-winning OLED TVs and
QNED LED TVs powered by the innovative webOS smart TV platform.
Aiming to help provide consumers with top-class user experience,
all of LG's home entertainment products are designed with
environmental sustainability in mind, from production all the way
through to disposal. For more news on LG, visit
www.LGnewsroom.com.
About LG OLED ART
LG OLED celebrates the merging of ground-breaking technical
essence and top-line artistic creativity to inspire the art we see
around us today and tomorrow. Under the LG OLED ART initiative,
artists reinvent or reinterpret their artform via LG OLED's digital
canvas. We redefine the artist's canvas, by introducing the
brilliance of LG OLED as their ideal medium with stunning color
precision and unrivaled clarity. Our motto, "We inspire art," is
the foundation of our vision - one in which we hope will inspire
the future generation of digital artists as they advance into new
forms of art, transcending the borders of different fields. LG OLED
ART has collaborated with over 30 globally established artists
including Anish Kapoor, Barry X
Ball, Damien Hirst, Sir John Akomfrah, Kevin
McCoy, Kim Whanki (1913-1974), Six N. Five and more. To
follow the journey of LG OLED ART, visit www.LGOLEDART.com.
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SOURCE LG Electronics