The Commemorative #KeepHerConfident Dove
Beauty Bar Comes in a Passionfruit & Lemon Balm
Fragrance and Vibrant Tennis Ball-Inspired Green Color, Hand
Selected by Tennis Champion, Entrepreneur & Dove Partner Venus
Williams.
NEW
YORK, Aug. 27, 2024 /PRNewswire/ -- Today,
Dove and tennis champion Venus
Williams have teamed up to announce the Dove x Venus
#KeepHerConfident Beauty Bar: the brand's first-ever,
limited-edition Dove Beauty Bar collaboration, which will support
Dove and Venus' shared mission to help girls stay in sports. The
commemorative Dove x Venus #KeepHerConfident Beauty Bar comes in a
tennis ball-inspired green color and passionfruit & lemon balm
fragrance, hand selected by the tennis icon herself, Venus Williams.
Each Dove x Venus #KeepHerConfident Beauty Bar has a "CONFIDENT"
engraving and comes in a limited-edition canister produced from
recycled materials (and is 100% recyclable) with three Dove x Venus
#KeepHerConfident Beauty Bars per canister for the ultimate
keepsake.
"As someone who knows the importance of
confidence in sports, I'm so excited to be collaborating with Dove
to continue our mission of keeping the next generations of young
women athletes playing the sports they love," said Venus Williams. "I loved partnering with Dove to
create the #KeepHerConfident Beauty Bar and incorporating my
favorite fragrances, nods to the game I love with the tennis-ball
colored bar and a powerful message to keep our young athletes
looking, smelling and feeling great and confident!"
According to 2023 Dove research, 45% of girls globally drop out
of sports by age 14 – two times the rate of boys – with body
confidence being the #1 reason. This launch aims to raise awareness
of the Body Confident Sport program, a first-of-its-kind and
scientifically proven set of coaching tools developed in
partnership with Nike to build body confidence in 11-17-year-old
girls.
Fans looking to get their hands on the limited-edition Dove x
Venus #KeepHerConfident Beauty Bar packs will be able to enter for
a chance to win at Dove.com/ConfidentSports, now through
September 20, 2024 (NO PURCH NEC. 50
US/DC 18+)*. The product and pack are only available for giveaway
during this time period, and will not be sold in stores.
In addition to the limited-edition Dove x Venus
#KeepHerConfident Beauty Bar, Dove is supporting a series of
activities to celebrate body confidence and support the mission of
keeping girls in sports this tennis season:
- Dove will partner with Black Girls Tennis Club on an in-person
tennis experience for middle school girls in NYC, hosted by tennis
champion & entrepreneur Venus
Williams, and infused with body-confidence building tips to
take with them on-and-off the court.
- Dove has partnered with Bras for Girls to donate over
1,000 sports bras, supporting late elementary to middle school
girls – an age at which some girls choose to stop participating in
sport due to discomfort with their changing bodies.
- For those based in the New York
City Metro area, Dove has partnered with Lyft, one of
the largest transportation networks in North America, to give
away a limited amount of the Dove x Venus #KeepHerConfident Beauty
Bar canisters – be on the lookout for five wrapped Dove x
Venus cars to score one!
"We're thrilled to be releasing our first-ever
limited edition of the beloved Dove Beauty Bar to help keep girls
playing the sports they love. Venus has been an incredible champion
of the Body Confident Sport mission, and we couldn't think of a
better partner or role model for girls to co-create the
#KeepHerConfident Beauty Bar with," said Mele Melero, Chief Growth Officer, Dove Personal
Care North America.
The Dove Beauty Bar is the #1 dermatologist recommended bar
brand, and is gentle enough to use on face, hands and body to wash
away dirt and germs as effectively as ordinary soap, with the added
benefit of caring for your skin. Just like all Dove Beauty Bars,
the collaborative bar features 1/4 moisturizing cream to deeply
nourish skin, prevent dryness and deliver superior care, while
being free from sulfates, parabens and added phthalates.
Visit Dove.com/ConfidentSports to enter to win the
limited-edition Dove x Venus #KeepHerConfident Beauty Bar for
free*. Follow @Dove on social to learn more about what Dove is
doing to help girls stay in sports. #KeepHerConfident.
*NO PURCHASE NECESSARY TO ENTER THE SWEEPSTAKES. Void where
prohibited. The Dove x Venus #KeepHerConfident Beauty Bar Giveaway
is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal
residents of the 50 U.S./D.C., 18+. Begins 8/26/24 at 12:00 a.m.
ET & ends 9/20/24 at
11:59 p.m. ET. For Official
Rules, https://www.dove.com/us/en/stories/campaigns/venus-sweepstakes-official-rules.html?
ABOUT DOVE
Dove started its life in 1957 in the US,
with the launch of the Beauty Bar, with its patented blend of mild
cleansers and ¼ moisturizing cream. Dove's heritage is based on
moisturization, and it is proof not promises that enabled Dove to
grow from a Beauty Bar into one of the world's most beloved beauty
brands.
Women have always been our inspiration and since the beginning,
we have been wholly committed to providing superior care to all
women and to championing real beauty in our advertising. Dove
believes that beauty is for everyone. That beauty should be a
source of confidence and not anxiety. Dove's mission is to inspire
women everywhere to develop a positive relationship with the way
they look and realize their personal potential for beauty.
For more than 65 years, Dove has been committed to broadening
the narrow definition of beauty in the work they do. With the 'Dove
Real Beauty Pledge,' Dove vows to:
- Portray women with honesty, diversity and respect. We feature
women of different ages, sizes, ethnicities, hair color, type, and
style.
- Portray women as they are in real life, with zero digital
distortion and all images approved by the women they feature.
- Help young people build body confidence and self-esteem through
the Dove Self-Esteem Project, the biggest provider of self-esteem
education in the world.
ABOUT UNILEVER NORTH
AMERICA
Unilever is one of the world's leading
suppliers of Beauty & Wellbeing, Personal Care, Home Care,
Nutrition and Ice Cream products, with sales in over 190 countries
and products used by 3.4 billion people every day. We have 127,000
employees and generated sales of €59.6 billion in 2023.
Our leading brands in North America include Dove,
Hellmann's, Vaseline, Degree, Axe, TRESemmé, Knorr, Magnum, Ben
& Jerry's, Nutrafol, Liquid I.V., Paula's Choice, and
Dermalogica.
For more information on Unilever U.S. and its brands
visit: www.unileverusa.com
For more information on Unilever Canada and its brands
visit: www.unilever.ca
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SOURCE Dove