Rascals Wins “Training Diaper Product of the Year” In 2024 Baby Innovation Awards
July 16 2024 - 9:26AM
The 2024 Baby Innovation Awards, an independent recognition
platform highlighting the most innovative companies, services, and
products in the highly competitive baby care industry, today
announced that Rascals is the recipient of the “Training
Diaper Product of the Year” award.
Rascals Premium CoComelon Training Pants have been engineered
with 6 Core Innovations for a high-performing pant that helps make
change-time easier. Dermatologist tested and designed to be safe on
sensitive skin, their pant materials are free from 100+ harmful
substances; meaning 0% lotions, latex, or fragrance. As the world’s
first diaper brand to receive the BioChecked Non Glyphosate
certificate, their training pants are also Dermatest Guaranteed,
OEKO-TEX Standard 100 Certified, Allergy Tested and Certified by
PETA as cruelty-free and vegan.
Rascals UltraFlex 360™ Waistband is comprised of 15+ pieces of
elastic to offer the most comfortable fit for active babies.
Designed with Quick-Change Features, their pants feature easy-tear
sides and a handy disposal tab for tackling changes on-the-go. This
compliments their Easy On & Off Design, where the training pant
functions just like underwear to help with the transition to potty
training.
Praised by parents globally for their superior diaper
absorbency, Rascals Premium CoComelon Training Pants feature a
unique Hydrolock Core™ that holds up to 25x its weight[1] for 12
hours[2] of advanced leak protection; and up to 83% more
absorbency capacity vs leading US brands.[3] To offer a
comfortable, gentle feel on skin, their pants are made with
AirSpun™ Technology, where materials are hot-air bonded for a
breathable, feather-soft feel. The training pants are made with
premium materials sourced from around the world, including fluff
pulp from sustainable forests, super absorbent material (SAP),
polypropylene non-woven fabrics, polyethylene film, elastics and
adhesive glue.
Rascals Premium CoComelon Training Pants also feature an
exclusive print with CoComelon's JJ and friends, helping to keep
babies entertained and engaged. Designed to bring a surprise and
delight factor into toddlers change-time or potty training routine,
seeing their favorite characters on the print helps make the
process easier for parents (and more fun for the little ones!).
Committed to continuous improvement, the company conducts
in-house testing with materials undergoing stringent product safety
assessments, and third-party testing through Diaper Testing
International. Their end-to-end vertically integrated factory
allows Rascals to operate and manufacture their products under
strict guidelines, to oversee and provide the best product quality
and safety outcomes.
“We understand the demands on modern parents, all striving to be
the best they can be - and they all know the importance of a
quality diaper or training pants. Having a diaper you can trust,
one with clean ingredients, a comfortable fit, and that performs
well, is a necessity,” says Amelia Watson, Head of Marketing for
Rascals. “We are thrilled to accept this Baby Innovation Award and
will continue to deliver premium baby products that keep our babies
dry without compromising comfort and quality of material. It’s all
about making life easier for parents and better for their little
humans.”
Consumer spending in the Baby Care market is projected to reach
over 19 billion by 2030. The Independent Innovation Awards program
is the industry’s most robust recognition platform for the
innovators and leaders within the Baby Care industry. The annual
awards program recognizes the most outstanding companies, services,
and products in this rapidly expanding market. This year’s program
attracted thousands of nominations from around the world.
“Rascals Premium CoComelon Training Pants help make change time
easier. Diaper rash and skin irritation usually occur due to
exposure to chemicals and the babies’ own moisture. Dyes,
fragrances, and phthalates pose risks to sensitive infant skin,
while a tight fit may affect a child's comfort and development,”
said Travis Grant, Managing Director of Baby Innovation Awards.
“Congratulations to Rascals for winning the ‘Training Diaper
Product of the Year’ award. With their quality diapers and training
pants, you don’t have to play a guessing game when it comes to
what’s in their products - it’s right there on the packaging - all
the healthy goodness you want lying next to your baby’s skin.”
About Baby Innovation AwardsPart of Independent
Innovation Awards organization, a global market intelligence and
recognition program within the most competitive consumer
categories, The Baby Innovation Awards honors the most outstanding
and innovative companies, services, and products within the rapidly
expanding Baby care industry. The Baby Innovation Awards provides
public recognition for the achievements of baby care industry
companies and products including Baby Clothes, Nursing and Feeding,
Toys and Learning, Nursery, Strollers and more. For more
information visit: https://babyinnovationawards.com.
About RascalsRascals (formerly Rascal +
Friends) Premium Diapers, Training Pants and Baby Wipes help
reduce the stress of early parenthood, because they've been
engineered to perform better at affordable, everyday prices.
Founded in New Zealand in 2016 by a mom struggling to find an
affordable, high-performing diaper that was safe on her son's
eczema-prone skin. We spent years undergoing extensive R&D
processes, working with expert manufacturers to test hundreds of
designs and gathering feedback from parents. Our premium materials
have been sourced around the world and assembled in our own
world-class factory, harnessing the world's most innovative,
cost-effective technology through our vertically integrated
manufacturing processes. This has allowed us to engineer our
training pants to perform better than competitors - with up to 83%
more absorbency capacity vs. leading US brands - at affordable,
everyday prices - from only $0.30 per pant, vs industry average of
$0.50! That means fewer blowouts, less mess and less stress!
Media Contact: Travis Grant Baby Innovation Awards
travis@independentinnovationawards.com 949.667.4475
[1] Based on weight of Rascals absorbent gel and pant core[2] Up
to 12 Hours of Protection will vary according to individual baby's
bladder habits[3] Based on total free swell absorbency capacity of
Rascals pants vs. leading US brands