From Coffee to Cinema: Under the Direction of
Francesco Apolloni, illy Cold Brew
Ready to Drink Stars in a Story of Love and Authenticity
TRIESTE, Italy, June 21,
2024 /PRNewswire/ -- illycaffè, a leader
in sustainable high-quality coffee, ventures into the world of
cinema with "6 minuti per farla innamorare" (6 minutes to make her
fall in love), a short film directed by Roman filmmaker and
producer Francesco Apolloni,
featuring two rising stars of Italian cinema, Martina Ferragamo and Simone Coppo.
Set in an elegant Roman café, the film depicts the meeting of
two young people and the conversation in which Simone attempts to
win over Martina. Given only six minutes by a skeptical Martina,
Simone employs all his charm to convince her of his newfound love,
leading to a playful yet earnest exchange. Just when it seems their
story has ended, a twist reveals that the pair are on a movie set.
Martina and Simone step out of their roles, pursuing their genuine
feelings, showing how a few minutes can be enough to fall in love
with someone - or something - again.
This parallels not only the time we can all dedicate to savoring
a coffee, quickly allowing ourselves to be won over by all its
aromas, but also the act of love that coffee represents for illy.
If loving means taking constant care of someone or something, the
sentiment born between the two characters symbolizes the
extraordinary attention to detail that illycaffè puts into offering
the best coffee that nature makes available to us.
"6 minuti per farla innamorare" explores the magic of
love and the captivating world of illycaffè. Francesco Apolloni successfully showcases the
timeless elegance of the Italian brand and the joy of experiencing
life's full flavors, highlighted by the lightness and freshness of
illy Cold Brew Ready to Drink the natural beverage made
by cold infusing our unique 100% Arabica blend for twelve hours,
which lets you rediscover the same unmistakable taste of an illy
espresso.
"We are happy to present today a new and ambitious project in
which the unique illy 100% Arabica blend is harmoniously mixed with
the plot of the short film, to tell through an original visual
language, our love for coffee that translates into our daily
tireless search for quality along the entire supply chain: from the
bean to the cup," says Cristina
Scocchia, CEO of illycaffè.
The short film "6 minuti per farla innamorare" is now available
on illy.com, the brand's social media channels, and will be
featured at major film festivals in the coming weeks.
illy Cold Brew Ready to Drink is available in a practical 250 ml
can in three versions (Classico, with a fresh and naturally sweet
taste, Latte Macchiato, with a velvety taste and hints of caramel,
and Cappuccino, with an intense aroma and hints of chocolate) in
single-brand sales outlets (illy Caffè and illy Shop), a selection
of bars, organized distribution, and on the website
www.illy.com.
illycaffè is an Italian family-owned company, founded in
Trieste in 1933 which has always set itself the mission of offering
the best coffee to the world. It produces a unique 100% Arabica
blend composed of 9 different ingredients. The company selects only
1% of the best Arabica beans. Every day more than 8 million cups of
illy coffee are served in over 140 countries around the globe, in
the cafés, restaurants and hotels, in single-brand cafés and shops,
at home and in the office, in which the company is present through
subsidiaries and distributors. Since its foundation, illycaffè has
oriented its strategies towards a sustainable business model,
commitment that it strengthened in 2019 by adopting the status of
Benefit Company and in 2021 becoming the first Italian coffee
company to obtain the international B Corp certification.
Everything that is "made in illy" is about beauty and art, the
founding principles of the brand, starting from its logo, designed
by artist James Rosenquist, up to
illy Art Collection cups, decorated by over 130 international
artists, or coffee machines designed by internationally renowned
designers. With the aim of spreading the culture of quality to
growers, baristas and coffee lovers, the company has developed its
Università del Caffè which today holds courses in 23 countries
around the world. In 2023, the company had a turnover of €595,1
million. The illy single-brand network has 159 points of sale in 30
countries.
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SOURCE illycaffè