Pioneering public relations agency develops
first methodologies to support digital health
adoption, produce next-level health storytelling, and promote
clinical research
CHICAGO, May 21, 2024
/PRNewswire/ -- Ascent Strategy Group, the first public relations
agency founded to fuel the digital health revolution, today
introduced the industry's first marketing and communications tools
created to guide healthcare's transformation. With its mission to
advance health equity, Ascent Strategy Group is developing new
disciplines to support adoption of digital health solutions
including telehealth, remote patient monitoring, medical
robotics, quantum computing, and artificial intelligence in
healthcare.
"Our mission is to grow Digital Health and
advance health equity," said Ascent Strategy Group Founder &
CEO John Digles.
"I founded this agency to power the digital transformation of
healthcare and advance health equity. Nearly a third of Americans
don't have access to a primary care provider1 – that's
more than 100 million people. There is a staffing shortage in
healthcare2 and medical professionals are impacted by
epidemic levels of burnout. We are providing the strategic
communications support for digital health adoption to help expand
access and improve the quality of care," said Ascent Strategy Group
Founder and CEO John Digles.
"As the first agency to specialize in digital health, we are
gaining valuable insights and noting the need for new protocols to
set best-in-class standards for marketing and communications. Our
AscenTrio™ suite of tools is designed to embed strategic
structure and message discipline in core category growth vehicles
so we can help our clients lead, listen, and learn," said
Digles.
The agency's AscenTrio™ suite of tools to
guide healthcare's transformation includes:
- Digital Health IQ™, a proprietary
AI-supported communications algorithm that gauges medical
professional perspectives and patient feedback and calculates those
inputs with analysis of online community insights and clinical
research to determine a data-driven approach to foster adoption of
digital health technologies, proactively address misperceptions,
and anticipate misinformation risk.
- StoryRise™, a structured creative
approach, rooted in strategy, to provide healthcare companies with
a lane to reset, refresh, and foster connections with key
audiences. Next-level storytelling in healthcare sets a path for
broader mission awareness, deeper audience engagement, and
purposeful digital transformation.
- Poster Session™, a proprietary
methodology to promote research so it matters to the medical
professionals, patient communities, and consumer groups who matter
most. Clinical research is a valuable asset that illustrates
diligence and independent proof points of a product or technology's
core benefits.
Founded by Digles, an award-winning chief marketing officer and
communications innovator, Ascent Strategy Group launched at the
2024 Consumer Electronics Show as a first-of-its-kind healthtech
agency for digital health3. The firm is evolving
practice areas and developing emerging disciplines at the zeitgeist
of wellness culture, online conversation, and health system needs
to support global health brands, pioneering startups, digital
health services, medical device makers, life science endeavors, and
food-as-medicine ventures.
Over the last decade, Digles played a key role in reshaping the
medical technology market by designing transformative campaigns –
including several honored Campaign of the Year – to introduce
influential firsts in heart health technologies, wearables, and
electrocardiogram (ECG) innovations along with initiatives to
address health disparities. His programs drove adoption of remote
patient monitoring, dental lasers, virtual health coaches, and
mobile apps for chronic condition management.
Ascent Strategy Group offers clients a full suite of services,
from reinvention and reputation management to strategic planning,
partnerships, narrative, marketing communications, culture tapping,
thought leadership, social media, influencer marketing, research,
creative, and digital marketing.
Ascent Strategy Group is reinventing the agency model to provide
clients with deeper subject matter expertise, collaboration with
key opinion leaders, and higher return-on-investment. "Budget
optimization is a priority for us. Being a good partner means being
committed to the best results and providing smart budget counsel to
achieve them," said Digles.
"We think differently, listen actively, and compete
relentlessly," said Digles.
Follow Ascent Strategy Group on LinkedIn, X,
and Facebook.
About Ascent Strategy Group
Ascent Strategy Group is
the first agency of its kind founded to fuel the digital health
revolution and dedicated to establishing communications protocols
for AI in healthcare and other emerging medical technologies. The
agency is home to accomplished practitioners and the first tools
offered in the public relations industry to guide healthcare's
transformation. Ascent Strategy Group provides a full suite of
services, from reinvention and reputation management to thought
leadership, marketing communications, social media, and influencer
marketing. The agency is a member of the Coalition for Health AI
and the Society for Health Communication. To explore the future of
health and wellness communications, visit
www.ascentstrategygroup.com.
1 Closing the Primary Care Gap Report
https://www.usatoday.com/story/news/health/2023/02/28/americans-lack-primary-care-provider-report/11359096002/
2 Concerns grow around U.S. healthcare worker shortage
https://www.cnn.com/2023/05/16/health/health-care-worker-shortage/index.html
3 John Digles launches healthtech agency Ascent
Strategy Group
https://www.mmm-online.com/home/channel/john-digles-launches-healthtech-agency-ascent/
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SOURCE Ascent Strategy Group