International Marketplace Expands U.S.
Presence With Sports Marketing Strategy Intended To Attract New
Users
AMSTERDAM, May 13, 2024
/PRNewswire/ -- G2A.COM, the world's largest marketplace for
digital entertainment, today announced its new NIL (Name, Image and
Likeness) partnerships with 10 prominent student-athletes
representing several prestigious universities across football,
rugby, wrestling, soccer, basketball, and track and field. The
collaboration with these collegiate partners represents the latest
in G2A.COM's playbook to grow and diversify its audience, as well
as foster deeper connections with its loyal users. Talent in the
lineup includes Division 1 and Division 1-AA NCAA
athletes:
- Orin Patu – Bethune-Cookman
University Football
- Sean Banks – University of Dayton Football
- Darryl Johnson – Mount St.
Mary Rugby
- Feyisayo Oluleye – Penn
State Football
- Ian Hershey – Arizona State University Football
- Korionna Boyd – Austin Peay State Track and Field
- Naji Elder – Santa Clara University Soccer
- Terian Williams –
Stanford University Football
- Trevor Anderson –
University of Northern Iowa
Wrestling
- Zennia Thomas –
University of Kentucky Basketball
With U.S. consumer spending on video games generating
$57.2 billion of revenue in 2023
according to data released by the Entertainment Software
Association, G2A.COM recognizes the immense significance of the
American market–not merely in size, but also in its advanced and
competitive nature, demanding trust and connection with users. This
recognition fuels the company's commitment to engaging in
comprehensive 360 marketing strategies that aim to reach new
audiences, democratize digital entertainment and promote
accessibility for everyone.
"We are eager to open the Gate 2 Adventure for more users
seeking ways to enjoy their favorite titles, whether they are
marathon gamers or casual drop-ins. College students have long been
a core market for the gaming industry and now we can partner with
these incredible athletes who share the same passion for gaming as
our 30 million users," said Mona
Kinal, CMO at G2A.COM. "There isn't another digital
marketplace creating these unique NIL partnerships and providing
these world-class student-athletes with an opportunity to leverage
the personal brand they have built. We're excited to watch
their passionate energy build awareness of our platform."
G2A.COM is a third-party marketplace offering keys and access
codes to video games, gift cards, software, subscriptions and more.
The company is most recognized for its gaming offers, in a part as
a result of previous engagements with prominent video game
YouTubers PewDiePie and Mr. Boss FTW. Over the past year, the
company has been focused on expanding its appeal and centering its
marketing efforts on the highly engaged sports community. These
student-athletes join a roster of sports partnerships that also
includes Formula 1 Driver Dani Clos, Drift Masters and most
recently Virtual Drift Masters.
To learn more about G2A.COM and shop the 75,000+ digital
entertainment offerings on its platform, visit www.g2a.com.
About G2A.COM
G2A.COM is the world's largest and most
trusted marketplace for digital entertainment, where more than 30
million people from 180 countries have purchased over 100 million
items. Users can choose from more than 75,000 digital offerings,
including games, DLCs, and in-game items, as well as non-gaming
items such as gift cards, subscriptions, software, and e-learning
materials, sold by sellers from all over the world. G2A.COM also
leads in online security, awarded with the prestigious American CNP
award alongside companies such as Microsoft, Barclays Bank and
First Data.
Media Contact:
Nicole Brief,
nicole@carvecomms.com
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SOURCE G2A.COM