Evoke Software and Similarity Systems Join Forces to Bridge the Gap Between IT and Business in Data Quality Initiatives -New Universal Data Quality Solution Will Aid Business Intelligence, Data Warehousing and Systems Migration Initiatives- EAST HANOVER, N.J. and DUBLIN, Ireland, Oct. 6 /PRNewswire-FirstCall/ -- Evoke Software Corporation ("Evoke"), a leading provider of data discovery and profiling software, and Similarity Systems, a leading supplier of business- focused data quality solutions, today announced a strategic partnership. Evoke and Similarity Systems will integrate their products, Evoke Axio(TM) and Similarity Systems ATHANOR(TM) to provide a universal data profiling and data quality solution for business intelligence, data warehouse and systems migration initiatives. Evoke is a subsidiary of Conversion Services International, Inc. (OTC:CSII) (BULLETIN BOARD: CSII) ("CSI"), a leading provider of professional services to the Global 2000 focused on strategic consulting, data warehousing, business intelligence and data management solutions. Together, CSI, Evoke and Similarity Systems will market the new integrated solution worldwide. Garry Moroney, Chief Executive Officer of Similarity Systems, said, "Many organizations have experienced the phenomenon of 'extract, load and explode,' where legacy data has proved to be singularly unfit for use in new business applications. Getting the data right from the inception is essential if a data migration project is to succeed." "Businesses invest enormous amounts of time and money in their attempts to implement new business systems, but these initiatives are not effective unless they are supported by an accurate data foundation," said Steve Huber, Evoke's Senior Vice President - Worldwide Operations. "The degree to which data warehouse, customer relationship management, business intelligence and enterprise resource planning systems can achieve their promised efficiencies and savings depends heavily on data quality." "By identifying data quality issues early in the effort and then using that information to drive data quality management, cleansing and standardization processes, businesses can dramatically reduce the time it takes to address the issues and provide the accurate data foundation for a successful data migration project," said Ted Friedman, principal analyst at Gartner. The combination of Axio and ATHANOR is intended to provide large organizations with the complete toolset for successful planning and execution of data quality initiatives in strategic data migrations, as well as the infrastructure for ongoing data quality management and reporting. This integrated solution includes data profiling, content analysis, matching and enhancement spanning data migration projects from start to finish, providing a bridge between the business and IT professionals involved. Scott Newman, CSI's President, Chief Executive Officer and Chairman, commented, "Migration of data for use in information-intensive applications such as customer relationship management (CRM), enterprise resource planning (ERP) or data warehouse systems repeatedly unearths serious data quality issues. The worst thing organizations can do is successfully integrate bad data." About Evoke Software Corporation Evoke Software Corporation, a subsidiary of Conversion Services International, Inc., is the leading provider of data discovery, profiling and quality management software. The ever increasing dependency for accurate and reliable information to enable enterprise information delivery and decision- making requires automated technology to analyze and profile data prior to delivery. Customers and partners leverage the flagship Evoke Axio product suite to automate profiling and analysis of corporate information assets to streamline data warehouse, business intelligence, data migrations, conversions and customer relationship management initiatives, reducing project lifecycle and cost as much as 90 percent over traditional methods. Evoke Axio is critical to any corporate information technology infrastructure, as a cornerstone in the deployment of accurate, timely and reliable information. In concert with Evoke's best-in-class product suite, Evoke provides best practices and methodology through its Data Quality Center of Excellence offering to enable readiness and sustainability of enterprise data quality. This unique approach combines people, process and technology to reduce risk, elevate the level of information quality and maximize return on investment. Based in East Hanover, New Jersey, Evoke has locations throughout the United States and in the U.K. and Germany. For more information, visit http://www.evoke.com/. About Similarity Systems Similarity Systems (http://www.similaritysystems.com/) is a leading provider of business-focused data quality management software. The company's flagship offering, ATHANOR(TM), is a patent-pending suite of data quality software products that enables organizations to rapidly identify and correct data quality problems based around an end-to-end data quality management and improvement process. From extraction and upfront data quality analysis, to cleansing and transformation ATHANOR is a powerful and easy to use system that quickly leads to tangible results. The product handles all the key functions of a data quality enhancement strategy including auditing, matching, standardization, consolidation and reporting. With its Designer, Runtime and Realtime components ATHANOR enables businesses to easily integrate data quality rules into their information technology infrastructure for ongoing data quality management. Leading organizations in financial services, utilities, telecommunications, manufacturing & distribution and government use ATHANOR to guarantee data quality in customer relationship management (CRM), business intelligence (BI), Data Warehouse and enterprise resource planning (ERP) systems. About Conversion Services International, Inc. Conversion Services International, Inc. (CSI) is a leading provider of a new category of professional services focusing on strategic consulting, data warehousing, business intelligence, and information technology management solutions. CSI offers an array of products and services to help companies define, develop and implement the warehousing and strategic use of both enterprise-wide and specific categories of strategic data. CSI's current customers include Verizon Wireless, Morgan Stanley, Pfizer, Goldman Sachs, Merck and Standard & Poor's. Information about CSI can be found on the web at http://www.csiwhq.com/ or by calling its corporate headquarters at 888-CSI-5036. Note on Forward-Looking Statements Statements contained in this press release, which are not historical facts, are forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based largely on current expectations and are subject to a number of known and unknown risks, uncertainties and other factors beyond our control that could cause actual events and results to differ materially from these statements. These statements are not guarantees of future performance, and readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. The parties undertake no obligation to update publicly any forward-looking statements. DATASOURCE: Evoke Software Corporation CONTACT: Media: For Similarity Systems: Tom Golden at Similarity Systems, Tel: +353 (0) 1 400 4900, Email: ; or For Evoke Software Corporation and Conversion Services International, Inc.: Media Relations Counsel: Jeanne Achille, The Devon Group, +1-732-542-2000, ext. 11, ; or Investor Relations Counsel: Lauren Barbera, The Equity Group Inc., +1-212-836-9610, Web site: http://www.csiwhq.com/ Web site: http://www.similaritysystems.com/ Web site: http://www.evoke.com/

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