Evoke Software and Similarity Systems Join Forces to Bridge the Gap Between IT and Business in Data Quality Initiatives
October 06 2004 - 10:21AM
PR Newswire (US)
Evoke Software and Similarity Systems Join Forces to Bridge the Gap
Between IT and Business in Data Quality Initiatives -New Universal
Data Quality Solution Will Aid Business Intelligence, Data
Warehousing and Systems Migration Initiatives- EAST HANOVER, N.J.
and DUBLIN, Ireland, Oct. 6 /PRNewswire-FirstCall/ -- Evoke
Software Corporation ("Evoke"), a leading provider of data
discovery and profiling software, and Similarity Systems, a leading
supplier of business- focused data quality solutions, today
announced a strategic partnership. Evoke and Similarity Systems
will integrate their products, Evoke Axio(TM) and Similarity
Systems ATHANOR(TM) to provide a universal data profiling and data
quality solution for business intelligence, data warehouse and
systems migration initiatives. Evoke is a subsidiary of Conversion
Services International, Inc. (OTC:CSII) (BULLETIN BOARD: CSII)
("CSI"), a leading provider of professional services to the Global
2000 focused on strategic consulting, data warehousing, business
intelligence and data management solutions. Together, CSI, Evoke
and Similarity Systems will market the new integrated solution
worldwide. Garry Moroney, Chief Executive Officer of Similarity
Systems, said, "Many organizations have experienced the phenomenon
of 'extract, load and explode,' where legacy data has proved to be
singularly unfit for use in new business applications. Getting the
data right from the inception is essential if a data migration
project is to succeed." "Businesses invest enormous amounts of time
and money in their attempts to implement new business systems, but
these initiatives are not effective unless they are supported by an
accurate data foundation," said Steve Huber, Evoke's Senior Vice
President - Worldwide Operations. "The degree to which data
warehouse, customer relationship management, business intelligence
and enterprise resource planning systems can achieve their promised
efficiencies and savings depends heavily on data quality." "By
identifying data quality issues early in the effort and then using
that information to drive data quality management, cleansing and
standardization processes, businesses can dramatically reduce the
time it takes to address the issues and provide the accurate data
foundation for a successful data migration project," said Ted
Friedman, principal analyst at Gartner. The combination of Axio and
ATHANOR is intended to provide large organizations with the
complete toolset for successful planning and execution of data
quality initiatives in strategic data migrations, as well as the
infrastructure for ongoing data quality management and reporting.
This integrated solution includes data profiling, content analysis,
matching and enhancement spanning data migration projects from
start to finish, providing a bridge between the business and IT
professionals involved. Scott Newman, CSI's President, Chief
Executive Officer and Chairman, commented, "Migration of data for
use in information-intensive applications such as customer
relationship management (CRM), enterprise resource planning (ERP)
or data warehouse systems repeatedly unearths serious data quality
issues. The worst thing organizations can do is successfully
integrate bad data." About Evoke Software Corporation Evoke
Software Corporation, a subsidiary of Conversion Services
International, Inc., is the leading provider of data discovery,
profiling and quality management software. The ever increasing
dependency for accurate and reliable information to enable
enterprise information delivery and decision- making requires
automated technology to analyze and profile data prior to delivery.
Customers and partners leverage the flagship Evoke Axio product
suite to automate profiling and analysis of corporate information
assets to streamline data warehouse, business intelligence, data
migrations, conversions and customer relationship management
initiatives, reducing project lifecycle and cost as much as 90
percent over traditional methods. Evoke Axio is critical to any
corporate information technology infrastructure, as a cornerstone
in the deployment of accurate, timely and reliable information. In
concert with Evoke's best-in-class product suite, Evoke provides
best practices and methodology through its Data Quality Center of
Excellence offering to enable readiness and sustainability of
enterprise data quality. This unique approach combines people,
process and technology to reduce risk, elevate the level of
information quality and maximize return on investment. Based in
East Hanover, New Jersey, Evoke has locations throughout the United
States and in the U.K. and Germany. For more information, visit
http://www.evoke.com/. About Similarity Systems Similarity Systems
(http://www.similaritysystems.com/) is a leading provider of
business-focused data quality management software. The company's
flagship offering, ATHANOR(TM), is a patent-pending suite of data
quality software products that enables organizations to rapidly
identify and correct data quality problems based around an
end-to-end data quality management and improvement process. From
extraction and upfront data quality analysis, to cleansing and
transformation ATHANOR is a powerful and easy to use system that
quickly leads to tangible results. The product handles all the key
functions of a data quality enhancement strategy including
auditing, matching, standardization, consolidation and reporting.
With its Designer, Runtime and Realtime components ATHANOR enables
businesses to easily integrate data quality rules into their
information technology infrastructure for ongoing data quality
management. Leading organizations in financial services, utilities,
telecommunications, manufacturing & distribution and government
use ATHANOR to guarantee data quality in customer relationship
management (CRM), business intelligence (BI), Data Warehouse and
enterprise resource planning (ERP) systems. About Conversion
Services International, Inc. Conversion Services International,
Inc. (CSI) is a leading provider of a new category of professional
services focusing on strategic consulting, data warehousing,
business intelligence, and information technology management
solutions. CSI offers an array of products and services to help
companies define, develop and implement the warehousing and
strategic use of both enterprise-wide and specific categories of
strategic data. CSI's current customers include Verizon Wireless,
Morgan Stanley, Pfizer, Goldman Sachs, Merck and Standard &
Poor's. Information about CSI can be found on the web at
http://www.csiwhq.com/ or by calling its corporate headquarters at
888-CSI-5036. Note on Forward-Looking Statements Statements
contained in this press release, which are not historical facts,
are forward-looking statements as that term is defined in the
Private Securities Litigation Reform Act of 1995. These
forward-looking statements are based largely on current
expectations and are subject to a number of known and unknown
risks, uncertainties and other factors beyond our control that
could cause actual events and results to differ materially from
these statements. These statements are not guarantees of future
performance, and readers are cautioned not to place undue reliance
on these forward-looking statements, which speak only as of the
date of this release. The parties undertake no obligation to update
publicly any forward-looking statements. DATASOURCE: Evoke Software
Corporation CONTACT: Media: For Similarity Systems: Tom Golden at
Similarity Systems, Tel: +353 (0) 1 400 4900, Email: ; or For Evoke
Software Corporation and Conversion Services International, Inc.:
Media Relations Counsel: Jeanne Achille, The Devon Group,
+1-732-542-2000, ext. 11, ; or Investor Relations Counsel: Lauren
Barbera, The Equity Group Inc., +1-212-836-9610, Web site:
http://www.csiwhq.com/ Web site: http://www.similaritysystems.com/
Web site: http://www.evoke.com/
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