Evoke Software Announces Axio 4.4; Data Profiling Leader Sets the Gold Standard for Data Quality
September 15 2004 - 4:56PM
PR Newswire (US)
Evoke Software Announces Axio 4.4; Data Profiling Leader Sets the
Gold Standard for Data Quality - Able to Service Billion-Row
Tables, Evoke's Axio Helps Customers Improve Data Quality,
Accelerate Project Time-to-Completion and Reduce Cost and Risk -
EAST HANOVER, N.J., Sept. 15 /PRNewswire-FirstCall/ -- Evoke
Software Corporation ("Evoke"), a subsidiary of Conversion Services
International, Inc. (OTC:CSII) (BULLETIN BOARD: CSII) ("CSI") and a
leading provider of data profiling software for Global 2000
enterprises, today announced the details of its latest product
release, Axio(TM) Version 4.4. Considered one of the most scalable
and comprehensive products of its kind on the market, Evoke's Axio
Product Suite has been successfully deployed in hundreds of data
integration, data migration, data warehouse and data quality
assessment projects at such companies as ABN AMRO, AT&T, AXA
Financial, The Gap, IBM, Toyota USA and Williams-Sonoma. This
latest release will provide significant new features that include a
command line interface, which enables users to do content analysis
of data in a batch environment, freeing the user from the client
desktop while processes are executing. Axio 4.4 has also added a
new auto rule validation feature, which automatically creates rules
against the data during column profiling. Usability enhancements,
which support more intuitive workflow management and user-defined
views, will open up the profiling process to a broader group of
users within an organization as well as provide graphical reporting
capabilities. Axio 4.4 provides the first version of Evoke's best
practice methodologies, derived from collaboration with CSI,
Evoke's parent company and an innovator in information management
solutions for over 15 years. Steve Huber, Senior Vice President,
Worldwide Operations for Evoke, said, "Data quality is a serious
business issue. With poor data quality estimated to cost U.S.
businesses more than $600 billion a year, organizations need to
establish data profiling processes that ensure and sustain data
quality improvements. Evoke's Axio is a foundational component in
that process." Data profiling is a business-critical process that
is completed during data migration, data warehouse and quality
assessment projects. By applying analytical techniques to data,
Evoke Axio's capabilities determine the true content, structure and
quality of the data. Using discovery and validation methods that
guide the analysis, Axio enables organizations to discover data
anomalies, reducing project risk and costs through repeatable,
measurable processes that improve visibility into and help
normalize enterprise data in advance. Mr. Huber further commented
that Axio Version 4.4 will be available on September 30, 2004 and
that Evoke's new pricing model makes Axio affordable and attractive
for Global 2000 companies. For pricing details, please contact or
call 800-913-8653. About Evoke Software Corporation Evoke Software
Corporation, a subsidiary of Conversion Services International,
Inc., is the leading provider of data discovery, profiling and
quality management software. The ever increasing dependency for
accurate and reliable information to enable enterprise information
delivery and decision- making requires automated technology to
analyze and profile data prior to delivery. Customers and partners
leverage the flagship Evoke Axio product suite to automate
profiling and analysis of corporate information assets to
streamline data warehouse, business intelligence, data migrations,
conversions and customer relationship management initiatives,
reducing project lifecycle and cost as much as 90 percent over
traditional methods. Evoke Axio is critical to any corporate
information technology infrastructure, as a cornerstone in the
deployment of accurate, timely and reliable information. In concert
with Evoke's best-in-class product suite, Evoke provides best
practices and methodology through its Data Quality Center of
Excellence offering to enable readiness and sustainability of
enterprise data quality. This unique approach combines people,
process and technology to reduce risk, elevate the level of
information quality and maximize return on investment. Based in
East Hanover, New Jersey, Evoke has locations throughout the United
States and in the U.K. and Germany. For more information, visit
http://www.evoke.com/. Note to editors: Axio is a trademark of
Evoke Software Corporation. Other trademarks and registered
trademarks referenced herein remain the property of their
respective owners. DATASOURCE: Evoke Software Corporation CONTACT:
Media: Jeanne Achille of The Devon Group, +1-732-542-2000, ext. 11,
, or Loren G. Mortman, +1-212-836-9604, or Lauren Barbera,
+1-212-836-9610, , both of Investor Relations Counsel - The Equity
Group Web site: http://www.evoke.com/
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