Datavantage Demonstrates IXRetail POSlog Integration in ARTS Pavilion at NRF 2004 Annual Show
January 12 2004 - 8:00AM
PR Newswire (US)
Datavantage Demonstrates IXRetail POSlog Integration in ARTS
Pavilion at NRF 2004 Annual Show CLEVELAND, Jan. 12 /PRNewswire/ --
Datavantage, a subsidiary of MICROS Systems, Inc., demonstrates
today the usage of the IXRetail POS Transaction (POSlog) XML schema
in a show floor integration with multiple vendor participants.
Datavantage's XBR Loss Prevention analytics application will
consume (or receive) POSlog messages produced by applications from
other developers. The demonstration is one of several "standards in
action" demonstrations in the ARTS Pavilion at the NRF 93rd Annual
Convention & Expo, showing how standards can help simplify the
implementation of corporate based analytics solutions. At a summary
level, the demonstration shows how transactions entered in a
separate POS, and produced in a POSlog XML format, are seamlessly
read by Datavantage's analytics tools. This enables alerts to be
triggered quickly, and permits analysts to run queries that
pinpoint to non-compliance and potential fraud. "POS data drives
most retail analytics applications," said Chaz Napoli, President of
Datavantage. "While our clients and technicians have become experts
at integrating with many kinds of T-Logs, we look forward to the
day when the consistent use of the POSlog standard reduces the time
and cost of integrating POS data and analytics tools."
Point-of-sale data is the most valuable data in retailing; it is
used in everything from analytics to sales reports to mission
critical inventory and ERP systems. Integrating POS with new or
replacement systems is often time consuming and costly, yet is
still required due to the pervasiveness of the POS data. A standard
IXRetail XML-based POSlog provides retailers with three main
benefits: easier integration to POS data without jeopardizing the
accuracy and reliability of the POS systems, best-of-breed
selection and flexibility for future system additions and changes,
and help in reducing implementation costs. More information on ARTS
and standards can be found at http://www.nrf-arts.org/. About
Datavantage Datavantage Corporation is a retail technology
management company that helps retailers gain a better competitive
advantage in multi-channel marketing, streamlined operations,
reduced shrink and increased productivity. Headquartered in
Cleveland, OH, the wholly-owned subsidiary of MICROS Systems, Inc.
serves retail chains of all types, nationwide and worldwide.
Further information on the company, products, and services may be
found at http://www.datavantagecorp.com/. DATASOURCE: Datavantage
Corporation CONTACT: Tom Rittman, VP of Marketing of Datavantage
Corporation, +1-440-498-4419, ext. 379 Web site:
http://www.datavantagecorp.com/ http://www.nrf-arts.org/
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