Datavantage Demonstrates IXRetail POSlog Integration in ARTS Pavilion at NRF 2004 Annual Show CLEVELAND, Jan. 12 /PRNewswire/ -- Datavantage, a subsidiary of MICROS Systems, Inc., demonstrates today the usage of the IXRetail POS Transaction (POSlog) XML schema in a show floor integration with multiple vendor participants. Datavantage's XBR Loss Prevention analytics application will consume (or receive) POSlog messages produced by applications from other developers. The demonstration is one of several "standards in action" demonstrations in the ARTS Pavilion at the NRF 93rd Annual Convention & Expo, showing how standards can help simplify the implementation of corporate based analytics solutions. At a summary level, the demonstration shows how transactions entered in a separate POS, and produced in a POSlog XML format, are seamlessly read by Datavantage's analytics tools. This enables alerts to be triggered quickly, and permits analysts to run queries that pinpoint to non-compliance and potential fraud. "POS data drives most retail analytics applications," said Chaz Napoli, President of Datavantage. "While our clients and technicians have become experts at integrating with many kinds of T-Logs, we look forward to the day when the consistent use of the POSlog standard reduces the time and cost of integrating POS data and analytics tools." Point-of-sale data is the most valuable data in retailing; it is used in everything from analytics to sales reports to mission critical inventory and ERP systems. Integrating POS with new or replacement systems is often time consuming and costly, yet is still required due to the pervasiveness of the POS data. A standard IXRetail XML-based POSlog provides retailers with three main benefits: easier integration to POS data without jeopardizing the accuracy and reliability of the POS systems, best-of-breed selection and flexibility for future system additions and changes, and help in reducing implementation costs. More information on ARTS and standards can be found at http://www.nrf-arts.org/. About Datavantage Datavantage Corporation is a retail technology management company that helps retailers gain a better competitive advantage in multi-channel marketing, streamlined operations, reduced shrink and increased productivity. Headquartered in Cleveland, OH, the wholly-owned subsidiary of MICROS Systems, Inc. serves retail chains of all types, nationwide and worldwide. Further information on the company, products, and services may be found at http://www.datavantagecorp.com/. DATASOURCE: Datavantage Corporation CONTACT: Tom Rittman, VP of Marketing of Datavantage Corporation, +1-440-498-4419, ext. 379 Web site: http://www.datavantagecorp.com/ http://www.nrf-arts.org/

Copyright