ARRIS Bundles Ad Splicing Feature into VIPr Transcoder
October 27 2009 - 2:00PM
PR Newswire (US)
New Feature Preserves Best Possible Video Quality through
Intelligent Recode(TM) SUWANEE, Ga., Oct. 27 /PRNewswire-FirstCall/
-- ARRIS (NASDAQ:ARRS) today announced the addition of ad splicing
capability to the ARRIS EGT VIPr Transcoder product line. The VIPr
now has the capability to dynamically insert advertisements into
broadcast programming in accordance with the SCTE 30 and 35
specifications. While ad-splicing has been available to the cable
industry for some time, ARRIS 'intelligent recode' is unique for
several reasons: -- 'Intelligent Recode' provides a full decode and
re-encode process while maintaining the original encoding
parameters of the program and ad content, thereby producing the
highest video quality. -- Integrated Closed-loop Statistical
Multiplexing eliminates the need to under-provision QAMs, assuring
maximum bandwidth efficiency. -- There is no limit to concurrent
splices - ads can be inserted into all SD and HD services
simultaneously. The feature is both SCTE 35 and SCTE 30 compliant.
Current rate-shapers typically have limitations on the amount of
bit rate reduction before causing video degradation. The ARRIS VIPr
does not suffer from such high bit-rate video limitations. It can
routinely process high bit-rate video while preserving the best
possible video quality for both the program content and the actual
ads being spliced. 'Intelligent Recode' appeals to advertisers
because it ensures maintenance of high video quality as programming
transitions between ads and show content. To accomplish this, the
VIPr products perform full decoding and re-coding of video content
with adaptive video parameter re-use onboard in a single device -
thereby eliminating operators' need for an additional rate-shaper
box. "ARRIS' VIPr ad-splicing feature ups the ante over previous
generations of ad splicing technologies currently on the market,"
said Bruce McClelland, President, Broadband Communications Group
for ARRIS. "The ARRIS Intelligent Recode feature can provide
noticeably superior video quality during ad transitions, which is a
significant benefit for cable operators, advertisers and viewers at
home." The ARRIS EGT VIPr2200 can be seen at Booth #7108 at SCTE
Expo, October 28-30 in Denver, CO. About ARRIS ARRIS is a global
communications technology company specializing in the design,
engineering and supply of technology supporting quad-play broadband
services for residential and business customers around the world.
The company supplies broadband operators with the tools and
platforms they need to deliver carrier-grade telephony, network
video processing, whole home video, demand driven video,
next-generation advertising, network and workforce management
solutions, access and transport architectures and ultra high-speed
data services. Headquartered in Suwanee, Georgia, USA, ARRIS has
R&D centers in Suwanee; Beaverton, OR; Chicago, IL; Kirkland,
WA; State College, PA; Wallingford, CT; Waltham, MA; Cork, Ireland;
and Shenzhen, China, and operates support and sales offices
throughout the world. Information about ARRIS products and services
can be found at http://www.arrisi.com/. DATASOURCE: ARRIS CONTACT:
Alex Swan, ARRIS Media Relations, +1-678-473-8327, Web Site:
http://www.arrisi.com/
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