Harris Corporation's OSi-Traffic(TM) System Will Manage EchoStar's Commercial Insertions on DishHOME Mosaic Channel
November 15 2007 - 8:00AM
PR Newswire (US)
Leading Traffic Application to Manage Multiple, On-Screen Events
CINCINNATI, Nov. 15 /PRNewswire-FirstCall/ -- EchoStar
Communications Corporation (NASDAQ:DISH) and its DISH Network(R)
satellite TV service have chosen Harris Corporation's
OSi-Traffic(TM) broadcast inventory management and accounting
solution to manage EchoStar's ad sales commercial insertions and
billing related to its interactive mosaic, DishHOME, Channel 100.
Available on DISH Network(R) satellite TV service, the DishHOME
Mosaic was launched in August 2005. The DishHOME Mosaic consists of
six on-screen video windows, each displaying what's playing on a
variety of channels at that moment. The windows can be refreshed
regularly with six new programming offerings. During transition
breaks between programming changes, commercials play on all six
windows. Additional advertising can be displayed on DishHOME in the
upper-right corner of the screen in the form of a video banner. The
bottom portion of the screen shows a scrolling ticker that can also
contain promotional or advertising information. Harris(R)
OSi-Traffic(TM) is an industry-leading traffic platform that gives
broadcasters the ability to manage multiple channels more
efficiently. The application is particularly suited to DishHOME
because it supports content from different sources simultaneously,
such as satellite and fiber feeds. "OSi-Traffic(TM) was chosen for
its unique ability to manage the traffic related to multiple
on-screen events simultaneously," said Ed Adams, vice president and
general manager of North American Media, Harris Broadcast
Communications. "In the case of DishHOME, the primary event is the
six-window mosaic, and the secondary events are the interactive
video banners and the DishHOME video background." OSi-Traffic(TM)
is part of the Harris Broadcast Communications ONE initiative to
deliver interoperable workflow solutions that span the entire
broadcast delivery chain. The unique Harris approach brings
together highly integrated and cost-effective products that are
ideal for emerging media business models and for customers
upgrading media operations to digital and high-definition services.
About EchoStar Communications Corporation EchoStar Communications
Corporation (NASDAQ:DISH) has been a leader for more than 26 years
in satellite TV equipment sales and support worldwide. The
Company's DISH Network(R) is the fastest-growing pay-TV provider in
the country since 2000 and currently serves more than 13.585
million satellite TV customers. DISH Network offers hundreds of
video and audio channels, including the most national HD and
international channels in the U.S., as well as Interactive TV,
Latino and sports programming. EchoStar is included in the
Nasdaq-100 Index (NDX) and is a Fortune 300 company. Visit
http://www.echostar.com/ or call 1-800-333-DISH (3474) for more
information. About Harris Corporation Harris is an international
communications and information technology company serving
government, defense and commercial markets in more than 150
countries. Headquartered in Melbourne, Florida, the company has
annual revenue of over $4 billion and 16,000 employees - including
nearly 7,000 engineers and scientists. Harris is dedicated to
developing best-in-class assured communications(R) products,
systems, and services. Additional information about Harris
Corporation is available at http://www.harris.com/. DATASOURCE:
Harris Corporation CONTACT: Dave Glidden, Vice President, Marketing
Operations of Harris Broadcast Communications, +1-513-459-3639, ;
or Kevin Hubbard of EchoStar Communications Corporation,
+1-720-514-5351, ; or Robin Hoffman of Pipeline Communications,
+1-973-746-6970, Web site: http://www.harris.com/
http://www.echostar.com/
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