More Exposure for KIND(R) Laundry Products
June 06 2011 - 10:07AM
Winning Brands Corporation (Pink Sheets:WNBD)
www.WinningBrands.com, manufacturer of KIND® Laundry Detergent and
KIND® Fabric Softener, is making it easier for consumers to
discover the company's advanced laundry products online in the USA
and to find KIND® at retail locations in the Pacific Northwest.
Winning Brands has entered into enhanced distribution arrangements
with www.TheHardwareCity.com to identify suitable online
communities for KIND® Laundry Products, foster discovery of the
advanced laundry solutions through online ordering, and to supply
Pacific Northwest retailers with commercial inventory of KIND®
Laundry Products, starting in the Seattle area.
The Hardware City is an online hardware store that already
carries other Winning Brands products, however, this multi-faceted
KIND® initiative is the first of its type between Winning Brands
and a distributor. The Hardware City has a new mandate from Winning
Brands to actively reach out to various suitable online communities
in order to build new awareness of KIND® Laundry Products amongst
consumers who are interested in non-standard brands. The
online environment has become a powerful resource to consumers who
want new choices. The Hardware City also has the new mandate to
manage inventory for independent KIND® retailers that will be
organized in the Pacific Northwest, with initial special focus on
the Seattle area.
Winning Brands CEO, Mr. Eric Lehner, comments: "The Hardware
City is going to be more active than previous initiatives that have
involved KIND® – less 'exploratory' and more 'committed' than our
previous activity with the brand. We have also built a good supply
of inventory, which is now available, for the work to be done in
earnest. The KIND brand® is a bit in the background while Winning
Brands focuses on the rollout of 1000+ Stain Remover, but that does
not mean that we are ignoring it. The conditions are now right for
KIND® to receive more attention in partnership with a
vendor/distributor that can combine online and retail distribution.
Our experience supplying advanced wet cleaning alternatives to dry
cleaning facilities has an expertise benefit in the consumer
marketplace. With KIND® Laundry Products, we are bringing
professional grade quality to the household. The gentleness of our
products to skin is much appreciated by people who are sensitive to
ordinary detergents/softeners. Despite our quality, the cost
per load is competitive with the top national brands. There is
still plenty of room in various segments of this market that are
interested in something other than a standard national brand. There
are also retailers who would like to offer something different.
There is no shortage of opportunity here, especially for a spirited
small enterprise like us. Even small niches within this huge
laundry sector can be worth a lot to a company like Winning Brands.
If it were impossible to compete in this arena, then there would
only be one major brand. There is always room for creativity
at the grass-roots level and there are many distribution
niches."
President of The Hardware City, Mr. Sumesh Bhagat, is
enthusiastic about the possibilities. He is a computer Software
Engineer by profession. Mr. Bhagat explains why this development is
noteworthy: "Winning Brands wanted proof that The Hardware
City would be able to stick with the program and help drive the
brand. The Hardware City has grown consistently since I founded it
in 2007, despite the recession. I have a good sense of what can
move and why. I am very familiar with SEO issues and am systems
oriented. We already deliver quality and value to our customers for
a growing number of respected brands. I am going to introduce KIND®
Laundry Products to many people online who have never heard of
it. There are still lots of harsh detergents out there – I
like the approach and theme of a KIND® Laundry Product. I'll find
good online niches and will keep on building. There are many people
who have unfavourable skin reactions to standard
brands. That's a great starting basis – with many more to
come."
ABOUT WINNING BRANDS CORPORATION: Winning
Brands Corporation is a manufacturer of advanced cleaning
solutions, including KIND® Laundry Products, WC 1000+ Stain Remover
www.1000Plus.ca alternative to conventional solvents, amongst
others. KIND® Laundry Products include detergent, softener and
related items that have evolved from expertise in dealing with
textile cleaning in the most demanding settings, with an emphasis
on gentler effects on clothes, people and the environment than
traditional products in the category.
The phrase "World's Most Versatile Cleaning Solution!" and 1000+
Stain Remover are trademarks of Niagara Mist Marketing Ltd.,
subsidiary of Winning Brands Corporation. Winning
Colors/WinningColours and KIND are registered trademarks of Niagara
Mist Marketing Ltd.
CONTACT: Winning Brands Corporation
11 Victoria Street
Suite 220A
Barrie, Ontario
Canada L4N 6T3
Tel: (866) 722-3542
Fax: (705) 737-9793
Eric@winningbrands.ca
www.HardwareCity.com
Sumesh Bhagat
17017 SE Newport Way
Issaquah, WA 98027
Tel: (888) 252-4252
Fax: (206) 495-0842
admin@thehardwarecity.com
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