Winning Brands Registration With U.S. Army & Air Force Exchange Service (AAFES)
February 05 2009 - 9:45AM
Marketwired
Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU)
(www.WinningBrands.ca) and Leading Points Corporation
(www.LeadingPoints.com) announce the commencement of their
cooperation to acquaint U.S. military personnel with products
manufactured by Winning Brands.
An agreement between Winning Brands and Leading Points has been
executed by which Leading Points will be authorized to represent
Winning Brands in placing products on the Army and Air Force
Exchange Service (AAFES) Source List, the Navy Exchange Service
Command (NEX COM) Source List, the Coast Guard Exchange System
(CGES) Source List, and the Marine Corps Exchange System (MCX)
Source List amongst other activities in the nature of military
procurement. The combined market reach of the Exchange stores
exceeds 30 million people.
Unlike conventional representation arrangements which are
primarily sales oriented, Winning Brands and Leading Points'
cooperation is focused on identifying opportunities for Winning
Brands to assist the United States government to reduce costs
and/or improve the performance and value associated with government
consumption of products in the categories that apply to Winning
Brands through production, research and development.
Winning Brands CEO Eric Lehner has set out the mission this way:
"...delivering value and performance that will make procurement
personnel proud, leave the consuming military consumers satisfied
and our shareholders gratified that their confidence in Winning
Brands Corporation is well placed. Let us also set a new standard
of high regard for the honour that the opportunity to supply the
U.S. government should represent. There are too many individuals
and companies who think of supplying goods and services to
government as an opportunity to pad. Instead, let's internalize
into our corporate culture that it is a matter of civic duty to be
efficient in the value that we deliver to the United States
government."
Lieutenant Colonel Kevin T. K. Sullivan (Ret.) President of
Leading Points and Thomas Graham, Manager Winning Brands' U.S.
Government Procurement Office, are the operational personnel
responsible for implementation of the accord.
Leading Points and Winning Brands are particularly well suited
for the implementation of ties with military organizations because
of their mutual desire to deliver a new era of service and
efficiency to government procurement outcomes. In Sullivan's words,
the effect of success in this mission will be beneficial to all
concerned. "We're enthusiastic about these products," said
Sullivan, "they're the right product at the right time."
Graham adds, "As a past military man, I can think of nothing
better than to be a part of the process that delivers to our
servicemen and servicewomen the outstanding products that Winning
Brands has to offer -- in addition to making them available to all
government employees as we move forward."
Winning Brands production takes place at the Grand Rapids,
Michigan facility of Surefil LLC and at the facilities of Winning
Brands' subsidiary Niagara Mist Marketing Limited in St.
Catharines, Ontario. Winning Brands' goal is to replace hazardous
chemicals in widespread use with safer alternatives, with an
initial emphasis on cleaning products. Its leading brands currently
include Winning Colours Stain Remover, known for its versatility,
power and skin friendliness as an alternative to conventional
solvents, SMART(TM) Wet Cleaning Solutions used in professional
garment care to reduce or eliminate the need for Perchloroethylene
in conventional dry cleaning, KIND(TM) Laundry Products for
domestic garment care through professional grade performance and
industrial & special sector cleaning with CLEAN1(TM) spray and
concentrates.
Certain statements in this news release that are not historical
facts are "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such statements
may be identified by the use of words such as "anticipate,"
"believe," "expect," "future," "may," "will," "would," "should,"
"plan," "projected," "intend," and similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of Winning Brands Corporation (the
Company) to be materially different from those expressed or implied
by such forward-looking statements. The Company's future operating
results are dependent upon many factors, including but not limited
to the Company's ability to: (i) obtain sufficient capital or a
strategic business arrangement to fund its expansion plans; (ii)
build the management and human resources and infrastructure
necessary to support the growth of its business; (iii) successfully
market its products; and (iv) competitive factors and developments
beyond the Company's control. Winning Colors�, Winning Colours� is
a Registered Trademark of Niagara Mist Marketing Ltd. KIND(TM) and
CLEAN1(TM) are trademarks of Niagara Mist Marketing Ltd. SMART(TM)
is a trademark of Solvent Free Solutions Inc.
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Information: Winning Brands Corporation Office Direct (705)
737-4062 Victoria Square Building, 11 Victoria Street, Suite 220A,
Barrie, Ontario, Canada L4N 6T3 News@WinningBrands.ca Leading
Points Corporation Office Direct (303) 975-6731 6615 Jordan Road
Centennial, Colorado 80111 Sulivan@LeadingPoints.com
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