Winning Brands Distribution Grows in America's West
August 11 2008 - 2:43PM
Marketwired
Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU)
(www.WinningBrands.ca) reports that its Winning Colours Stain
Remover has been selected for distribution by Utah's Harrington
& Company -- distributors to the hardware sector since 1938,
serving Utah, Idaho and Wyoming. Harrington
(http://www.harringtonco.com) is a member of the ProGroup. The
listing is the latest in a continuous rollout of Winning Colours
Stain Remover into a variety of U.S. regions amongst independents
in the hardware sector. Winning Colours Stain Remover will be
featured in Harrington's fall Van Program from the end of August.
The specially equipped van will feature a Winning Colours Stain
Remover display already set up with signage and racking for use by
Harrington's various sales personnel in order to keep the van in
continuous movement throughout their territory.
Winning Brands CEO Eric Lehner has stated that the company's
first critical threshold of movement through its business phases is
to achieve a listing with distributors and retailers who represent
an aggregate of 5,000 points of sale. When this is achieved, the
goal is to develop internal merchandising programs at those points
of sale to move 5,000 bottles per day through the distribution
structure. "We are making progress -- it's just a matter of time.
When you move toward a clear and sensible goal, things have a
tendency to get achieved. The market for Winning Colours Stain
Remover amongst North America's 110 Million households and
businesses can easily support the target volume of 1,800,000
bottles per year. In my opinion this is achievable. Our objective
is that Winning Colours Stain Remover develops the reputation of
being North America's favourite stain removing product. That's what
we are working toward for this brand," says Lehner. Winning Brands
Snr VP Lorne Kelly adds that his own travels across America confirm
that Winning Colours Stain Remover is appreciated by those who
discover it. "It's great -- there are moments of truth that become
amazing and fun. For example, I might be speaking with the owner of
a hardware store when by coincidence an employee gets paint all
over their pants at the mixing counter that we can clean up on the
spot. There are too many of these great moments for Winning
Colours' growing popularity to be a fluke. It's a pattern. That's
what we are developing," Kelly concludes.
Winning Colours Stain Remover is manufactured by Winning Brands
Corporation for consumer and commercial use as an eco-responsible
alternative to traditional solvents. Main production takes place at
the Grand Rapids, Michigan facility of Surefil LLC with certain
sizes still being manufactured at Winning Brands' St. Catharines,
Ontario facility. Winning Brands' full product range includes a
variety of advanced cleaning solutions, such as its non-toxic
SMART(TM) Wet Cleaning liquid alternative to Perchloroethylene used
in Dry Cleaning, KIND(TM) Laundry Products and CLEAN1(TM) -- the
first choice in outdoor cleaning. The company's mission is to
replace hazardous chemicals in widespread use with safer
alternatives. The initial focus is on cleaning products.
Certain statements in this news release that are not historical
facts are "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such statements
may be identified by the use of words such as "anticipate,"
"believe," "expect," "future," "may," "will," "would," "should,"
"plan," "projected," "intend," and similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of Winning Brands Corporation (the
Company) to be materially different from those expressed or implied
by such forward-looking statements. The Company's future operating
results are dependent upon many factors, including but not limited
to the Company's ability to: (i) obtain sufficient capital or a
strategic business arrangement to fund its expansion plans; (ii)
build the management and human resources and infrastructure
necessary to support the growth of its business; and (iii)
competitive factors and developments beyond the Company's control.
Winning Colors�, Winning Colours� is a Registered Trademark of
Niagara Mist Marketing Ltd. KIND(TM) and CLEAN1(TM) are trademarks
of Niagara Mist Marketing Ltd. SMART(TM) is a trademark of Solvent
Free Solutions Inc.
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Information: Winning Brands Corporation Office Direct (705)
737-4062 11 Victoria Street, Suite 220A Barrie, Ontario, Canada L4N
6T3 News@WinningBrands.ca
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