Expo Holdings, Inc. Launches New Division and Brand
September 15 2009 - 11:00AM
Marketwired
Expo Holding, Inc. (PINKSHEETS: EXPH) has launched their new
division and brand -- etc. (Easy Transitional Cabinetry).
Pronounced "etcetera," this new division is transforming the face
of the cabinetry industry... literally. Etc. is a patent-pending
cabinetry system that allows anyone to easily slide out the front
components of their cabinetry, including face frame, doors and
drawers, and replace with new ones.
With etc., consumers can enjoy the versatility of making easy
cabinetry updates without the help of a professional. This easy
Do-It-Yourself system requires no tools and can be completed in a
fraction of the time it would take to replace traditional
cabinetry. And, because you are simply changing out the face frames
of the cabinetry, you don't have to pay for entirely new cabinetry
units.
The use of etc. will also change the commercial industry.
Property managers can easily replace one or all of the components
in a unit -- minimizing repair and replacement costs. In a large
facility such as a hotel, cabinetry components can be updated
easily and cost-effectively with minimal downtime.
"We are very pleased to launch our new division and brand," said
James D. Brown, CEO of etc. "Our goal is to become the new standard
in affordable 'in stock' face frame cabinetry."
With retailers looking for ways to maintain or exceed sales
goals while reducing inventory costs, etc. is a perfect fit.
Instead of having to carry a complete line of multiple cabinetry
color options, retailers will now only have to carry one set of
base cabinet hulls and the multiple color options of
interchangeable face frames with door and drawer fronts --
decreasing inventory space and dollars by as much as 40%. "We
believe this product will have wide acceptance from cash strapped
retailers," said Brown. "With etc., they will have a shorter sales
cycle (new fronts as tastes change) and improved return on
investment. We foresee a major shift in the way cabinetry is
sold."
"This is an innovative product demonstrating their knowledge of
the industry and their entrepreneurial spirit. Wilkes County has a
long tradition of successful manufacturing operations and
innovativeness such as this product," stated William C. Warden.
N.C. Congresswoman Virginia Foxx said, "I'm extremely pleased
that Expo has chosen to manufacture its new product at the D&D
Displays plant in Wilkes County. I hope that as they tap into
Wilkes County's experienced manufacturing workforce their
investment in this community proves to be successful."
The company expects mild distribution in 2009, with heavier
distribution in 2010. "We estimate it will take two to three years
to reach full market penetration," said Brown, "and expect to make
announcements in the near future regarding which retailer(s) will
carry our new product as well as their impact on the company's
sales and bottom line."
The first shipment of etc. brand cabinets will be made in the
next two to three weeks. This is a small order valued between
$12-$14,000 dollars.
For more information on etc., visit www.easytoinstall.com
The company is currently operating under non-disclosure
agreements. This press release meets the standards of those
agreements.
About Expo Holdings, Inc.
Expo Holdings operates in North Wilkesboro, NC. D&D Displays
is a wholly owned subsidiary of Expo Holdings, which specializes in
custom cabinetry and high end store fixtures for retail vendors
such as Newell-Rubbermaid, Inc., Bosch Tool Corporation, Kronotex,
USA, and Lowe's Companies. D&D Displays has been in operation
since 2000 and joined Expo Holdings in 2006.
This release includes forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section
27E of the Securities Act of 1934. Statements contained in this
release that are not historical facts may be deemed to be
forward-looking statements. Investors are cautioned that
forward-looking statements are inherently uncertain. Actual
performance and results may differ materially from that projected
or suggested herein due to certain risks and uncertainties
including, without limitation, ability to obtain financing and
regulatory and shareholder approvals for anticipated actions.
Contact: J.D. Brown D&D Displays, Inc. 336-667-8765
www.expoholding.com www.movingideasinc.com
Expo (CE) (USOTC:EXPH)
Historical Stock Chart
From Apr 2024 to May 2024
Expo (CE) (USOTC:EXPH)
Historical Stock Chart
From May 2023 to May 2024