bebe Stores Appoints New EVP - Analyst Blog
February 21 2013 - 12:35PM
Zacks
Apparel retailer for women, bebe stores Inc.
(BEBE), has put forward the name of Ms. Brigitte Bogart for the
position of Executive Vice President of Design and Product
Development. Ms. Bogart will be in charge of the newly created role
of leading the brand’s design team with immediate effect.
Brigitte Bogart is a well established name in the apparel industry
as she possesses valuable experience working as a creative design
executive spanning two decades. She has created a niche for herself
in this industry after working successfully with numerous fashion
brands over time. Recently, she founded LHM Design Inc., where her
designs were sold by high-end fashion retailers.
Ms. Bogart’s newly created and senior role with bebe stores will be
her second association with the company as she had worked with the
brand earlier, as a designer for the brand’s first design studio in
Los Angeles, Calif., in 2001. She was the Senior Design Director,
forecasting trends and designing clothes for the brand from 2001 to
2009.
In her new role, Brigitte will report to the company’s CEO, Steve
Birkhold. The company believes that her exceptional insight into
the likes of bebe’s customers and the latest fashion trends along
with her proven design and product development abilities will go a
long way in achieving the goal of expanding via innovation.
Meanwhile, bebe stores have been witnessing weakened sales trends
of late. In January, the company posted weaker-than-expected retail
sales results for the second quarter of fiscal 2013 ended Dec 29,
2012 as total retail sales of $124.6 million declined 11.7% from
$141.1 million in the prior-year quarter.
Comps declined 10.5% for the quarter compared with an increase of
9.6% in the year-ago period. Last quarter, the company’s total
retail sales were down 9.4%, while comps declined 8.7%.
Such weak trends have pushed the company to a Zacks Rank #5 (Strong
Sell). Alongside, other stocks in the retail-apparel/shoe sector
that are currently performing well include Express
Inc. (EXPR), Citi Trends Inc. (CTRN) and
Abercrombie & Fitch Co. (ANF), all of which
carry a Zacks Rank #1 (Strong Buy).
bebe stores design, develop and produce a distinctive line of
contemporary women's apparel and accessories. They market their
products under the bebe, bebe moda and bbsp brand names through
their retail stores located in Canada and the United Kingdom.
ABERCROMBIE (ANF): Free Stock Analysis Report
BEBE STORES INC (BEBE): Free Stock Analysis Report
CITI TRENDS INC (CTRN): Free Stock Analysis Report
EXPRESS INC (EXPR): Free Stock Analysis Report
To read this article on Zacks.com click here.
Zacks Investment Research
Bebe Stores (PK) (USOTC:BEBE)
Historical Stock Chart
From Jun 2024 to Jul 2024
Bebe Stores (PK) (USOTC:BEBE)
Historical Stock Chart
From Jul 2023 to Jul 2024