Lift & Co. Corp. (the “Company”) (TSXV: LIFT) (OTCQB: LFCOF)
today announced the programming lineup and new consumer features
for the Lift & Co. Cannabis Business Conference (LCBC) and Expo
Vancouver 2020 this January 9 to 11, 2020.
The weekend opens with the Lift & Co. Cannabis
Business Conference (LCBC) on Thursday, January
9, a full day of stage programming ideal for senior
leaders and investors across the industry with topics on data and
analytics, brand reputation, and special sessions on emerging
markets abroad. The show floor doors open on Friday,
January 10 with the Expo Industry Day, targeted to
existing and prospective cannabis professionals, followed by
Expo Consumer Day on Saturday, January 11, a full
day on the tradeshow floor that brings the industry and the
consumer together.
Kickstarting the year in cannabis, the Lift & Co. Cannabis
Expo Vancouver 2020 will have a strong focus on Cannabis
2.0—edibles, topicals, concentrates—that will have just started to
appear in stores. According to a recent report by Lift & Co.
and EY Canada, 70% of consumers did not know what they were going
to purchase before entering a cannabis store, highlighting an
ongoing need for brand and product education and awareness. This
event gives attendees those much-needed interactions with current
and upcoming brands, and an immersive cannabis experience through
exposure to hundreds of cannabis exhibitors and curated
programming.
“The Lift & Co. Expo has become a launchpad for Canadian
brands and new products, and the mainstage for our industry’s top
thought leaders,” said Matei Olaru, CEO of Lift & Co. “This
year’s focus on consumer intelligence, and our joint keynote with
EY Canada and Nielsen in particular, speak to the evolution of our
show and the maturation of the industry.”
Consumers, industry professionals and the “canna curious” will
get a first look at the types of “cannabis 2.0” products that will
be available in Canada in 2020—key exhibitors will show products
like high-tech vapes, and non-infused previews of upcoming
ingestibles such as premium teas, ready-to-drink beverages, and
edibles including local BC-produced products. As retail continues
to expand across the country, the show will also feature dedicated
budtender activities on-site and some of the country’s top retail
specialists on-stage.
The full programming lineup, with regular
speaker updates, can be found here. Additional details and
highlights are below.
LIFT & CO. CANNABIS BUSINESS
CONFERENCE AND EXPO HIGHLIGHTS
Special Programming: The cannabis
industry comes to life
- Friday—LiftUp Yoga, a Friday morning guided
sunrise yoga session for Industry Day attendees. All levels
welcome.
- Saturday—Voxie VIP Tours, curated Expo floor
tours all day Saturday hosted by Voxie. Four curated tours will
take attendees to booths specific to Accessories, CBD, Women and
Wellness, and a “Budtender” tour, open to all, from beginners to
the more experienced cannabis connoisseur.
- All Weekend—Get in the Zones! A dedicated
Grow Zone, in collaboration with Green Planet
Wholesale, will showcase some of the hottest products from the
cultivation side of the industry, for the full-scale LP to the
micro-cultivator starting at home. An expansive Accessories
Zone gives attendees a chance to explore and—for the
first time—purchase on-site innovative and design-focused
accessories.
Talk Highlights: The industry’s
top movers and shakers talk everything from investing to
cooking
- Thursday—Data: The New Soil For Cannabis
Growth: The world’s leading data firms EY Canada and
Nielsen alongside Lift & Co. share the stage for a trio
presentation on business intelligence and AI, consumer segmentation
and cannabis-specific consumer insights.
- Thursday—The Power and Potential of
Psychedelics brings visionary leaders on-stage to discuss
a future in psychedelic medicine, moderated by Lift & Co.’s
CEO
- Friday—Four new Expert
Insights presentations featuring leaders from
Aurora Cannabis, Valens
GroWorks, and LeafLink provide
unique perspectives on topics such as CSR, the future of
Extraction, and how to build the right corporate culture.
Ken Weisbrod from Shoppers Drug Mart will discuss
the launch of a new blockchain-enabled traceability platform,
bringing validated standards to medical cannabis and providing
physicians, pharmacists and patients assurance about the quality of
cannabis products.
- Saturday—The Future of Social Consumption
asks, how will cannabis beverages change the way we socialize? A
long-standing advocate, a cannabis sommelier, and a cannabis
beverage developer come together to talk cannabis drinks and our
lifestyle.
SCHEDULE AND TICKET
INFORMATIONTickets for the event can be
purchased here.
- Thursday, January 9, 2020: Lift & Co.
Cannabis Business Conference (LCBC)
- 8 a.m. to 7 p.m.
- Tickets are $550 and includes three-day access
- Friday, January 10, 2020: Expo Industry Day
- 10 a.m. to 6 p.m.
- Tickets are $75 and includes two-day Expo access
- To reserve LiftUp Yoga please click here.
- Saturday, January 11, 2020: Expo Consumer Day
- 10 a.m. to 6 p.m.
- Tickets are $10 for Saturday-only
- To reserve a Voxie VIP Tour please click here.
For media accreditation for the Lift
& Co. Expo, please click here.
Podcast and video recording space is
available. To inquire about bookings, please contact Nikki
Laoutaris, Communications Manager at
nlaoutaris@lift.co
For more information about the Vancouver
LCBC and Expo 2020 or for interviews, please contact Nikki
Laoutaris, Communications Manager at
nlaoutaris@lift.co
About Lift & Co.Lift & Co. (TSXV: LIFT)
(OTCQB: LFCOF) is a publicly traded technology company modernizing
the cannabis industry.
Forward Looking StatementsThis news release and
each of the documents referred to herein contains “forward-looking
information” within the meaning of applicable Canadian and United
States securities legislation. All statements, other than
statements of historical fact, included herein are forward-looking
information. Often, but not always, forward-looking information can
be identified by the use of words such as “plans”, “is expected”,
“expects”, “scheduled”, “intends”, “contemplates”, “anticipates”,
“believes”, “proposes” or variations (including negative and
grammatical variations) of such words and phrases, or state that
certain actions, events or results “may”, “could”, “would”, “might”
or “will” be taken, occur or be achieved. Such statements are based
on the current expectations of management and are based on
assumptions and subject to risks and uncertainties. Although
management believes that the assumptions underlying these
statements are reasonable, they may prove to be incorrect. The
forward-looking events and circumstances discussed in this press
release may not occur by certain specified dates or at all and
could differ materially as a result of known and unknown risk
factors and uncertainties affecting the Company.
Although Lift & Co. Corp. (the “Company”) has attempted to
identify important factors that could cause actual results,
performance or achievements to differ materially from those
contained in the forward-looking statements, there can be other
factors that cause results,performance or achievements not to be as
anticipated, estimated or intended.
There can be no assurance that such forward-looking statements
will prove to be accurate or that management's expectations or
estimates of future developments, circumstances or results will
materialize. Accordingly, readers should not place undue reliance
on forward-looking statements.
The forward-looking statements in this news release are made as
of the date of this release, and subject to change after such date.
The Company disclaims any intention or obligation to update or
revise such information, except as required by applicable law, and
the Company does not assume any liability for disclosure relating
to any other company mentioned herein.Neither the TSX Venture
Exchange nor its Regulation Services Provider (as the term is
definedin the policies of the TSX Venture Exchange) accept
responsibility for the adequacy or accuracyof this release.
SOURCE Lift & Co. Corp.
Contact Information:
Lift & Co.:Sara McMillenDirector of Communications and
Government Relations,416-220-9536smcmillen@lift.co
Nikki Laoutaris, Communications Manager, Lift &
Co.nlaoutaris@lift.co1-647-464-0148
Investor Relations:Thesis CapitalPrit
Singh,905-510-7636,psingh@thesiscapital.ca
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/70d37909-2ec6-40e1-8995-50f230386751
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