Aflac Gets Down to Business with New Advertising Campaign
April 03 2008 - 10:30AM
PR Newswire (US)
Insurer launches integrated ad campaign aimed at business owners
COLUMBUS, Ga., April 3, 2008 /PRNewswire/ -- Today Aflac announced
the launch of its new integrated advertising campaign aimed at
engaging business owners and benefits decision-makers. The new
business-to-business campaign, called "Aflac for Business,"
features television, print, online and radio components showcasing
how Aflac can help serve as a benefits solution provider for
companies of all sizes. The Aflac for Business campaign is a part
of the insurer's continued marketing strategy to reach a variety of
audiences, including the business community. The new ads are also
an evolution in the role of the Aflac Duck, which in the past has
primarily communicated directly to consumers. Using a more targeted
message toward business owners and benefits professionals, the new
campaign will feature the Aflac Duck demonstrating how Aflac
insurance policies can assist with attracting and retaining
employees as well as complement existing insurance plans at no
direct cost to a company. "Aflac understands the challenges that
business owners and benefits decision-makers face each day in
growing their companies while making choices that best serve their
employees," said Paul Amos II, president and chief operating
officer, Aflac U.S. "Our new campaign is designed to illustrate how
essential Aflac products are to a company's benefits package
because they come at no direct cost to employers and can help
attract and retain employees." As in previous ads, fans of the
Aflac Duck will find the brand icon in the most unlikely scenarios.
Both print and radio ads from the new campaign feature the Aflac
Duck in a variety of business settings, including a hospital
nursery, a mechanic's garage and an ice cream parlor. Aflac will
debut new business-to-business television ads in the spring.
Currently, Aflac serves more than 400,000 businesses in the U.S.
For more information, visit aflacforbusiness.com. The new
advertising was created by the Kaplan Thaler Group, the New York-
based agency that originated the Aflac Duck campaign. About Aflac:
For more than 50 years, Aflac products have given policyholders the
opportunity to direct cash where it is needed most when a
life-interrupting medical event causes financial challenges. Aflac
is the number one provider of guaranteed-renewable insurance in the
United States and the number one insurance company in terms of
individual insurance policies in force in Japan. Its insurance
products provide protection to more than 40 million people
worldwide. Aflac has been included in Fortune magazine's listing of
America's Most Admired Companies for seven years and in Fortune
magazine's list of the 100 Best Companies to Work For in America
for ten consecutive years. Aflac also has been recognized three
times by both Fortune magazine's listing of the Top 50 Employers
for Minorities and Working Mother magazine's listing of the 100
Best Companies for Working Mothers. Aflac Incorporated is a Fortune
500 company listed on the New York Stock Exchange under the symbol
AFL. To find out more about Aflac, visit aflac.com. (Logo:
http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO ) Media
Contact: Mechell Clark Aflac Incorporated (706) 243-8004
http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO
http://photoarchive.ap.org/ DATASOURCE: Aflac CONTACT: Mechell
Clark of Aflac Incorporated, +1-706-243-8004, Web site:
http://www.aflac.com/ http://aflacforbusiness.com/
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