Briggs & Stratton Selected Zuora to Help its Shift from Century-Old Engine Manufacturing Company to Lawncare-as-a-Service Pro...
February 12 2020 - 8:00AM
Business Wire
The Zuora Platform Helps Briggs & Stratton
to Monetize the Internet of Things, Enabling Landscapers to Enhance
Productivity, Reduce Costs and Scale in the Digital Age
Zuora, Inc., (NYSE:ZUO) the leading cloud-based subscription
management platform provider, announced today that Briggs &
Stratton, a Fortune 1000 provider of power equipment, is using the
Zuora® Central platform to power InfoHub - its recently-launched
new IoT connected services platform that solves a broad range of
challenges for municipalities and commercial landscapers.
While worldwide spending in IoT is predicted to surpass the $1
trillion mark in 2022, according to IDC’s Worldwide Semiannual
Internet of Things Spending Guide, many industrial manufacturers
are still in the early stages. But Briggs & Stratton is a
transformational leader, creating opportunities with the recent
launch of two IoT solutions.
“With high market share for residential engines, and growing
market share for commercial engines and products, we’ve been
successful in this space for a long time. We also recognize that
there are opportunities to support our customers with subscription
services, not just products, that can help them become more
efficient, productive and successful,” says Rick Carpenter, VP
of Corporate Marketing at Briggs & Stratton. “Connected
products, or Internet of Things, are anticipated to grow to 20
billion products by 2021. With a thorough understanding of our
customer’s needs, we are pioneering InfoHub, an equipment-level
business solution that allows customers to track their equipment,
crews, maintenance schedule, job costing, and pretty much anything
else about their business that can help them grow.”
Briggs & Stratton used the Zuora Central platform to launch
its first IoT platform, InfoHub™ for Commercial Turf, a
brand-agnostic landscaping tracking tool that solves a major pain
point for commercial cutters: tracking crews and equipment in real
time. The subscription offering gives landscapers insights that
help reduce downtime, increase efficiency and productivity, and
better manage labor costs (which represent up to 40 percent of a
cutter’s expenses, according to Briggs & Stratton). As a
result, landscapers can run their businesses more effectively in
order to drive profitability.
Zuora Central enables Briggs & Stratton to seamlessly manage
the billing complexity that comes with shifting to a subscription
business model, helping the company alleviate time spent on manual
operations. With Zuora, they have streamlined processes with
automated billing, invoicing, and payment runs; an ecommerce portal
for customers; and the flexibility to experiment with pricing and
packaging including promotion codes and incentives to drive
customer acquisition.
InfoHub currently has more than 1,500 customers and is now
expanding into larger businesses and even municipalities that have
thousands of pieces of equipment, like the City of Chicago
Parks.
Says Carpenter, “We have been known for launching innovations
around our engines and products. Now, we are looking holistically
at how we can help our customers grow. In just a year, we went from
offering customers something completely new that they didn’t even
know could exist, to a highly valued service for landscapers that
helps them scale their businesses. And the Zuora platform has
helped us do that.”
Read more about Briggs & Stratton in the company case study
here.
About Zuora, Inc.
Zuora provides the leading cloud-based subscription management
platform that functions as a system of record for subscription
businesses across all industries. Powering the Subscription
Economy®, the Zuora platform was architected specifically for
dynamic, recurring subscription business models and acts as an
intelligent subscription management hub that automates and
orchestrates the entire subscription order-to-cash process,
including billing and revenue recognition. Zuora serves more than
1,000 companies around the world, including Box, Rogers, Schneider
Electric, Xplornet and Zendesk. Headquartered in Silicon Valley,
Zuora also operates offices around the world in the U.S., EMEA and
APAC. To learn more about the Zuora platform, please visit
www.zuora.com.
© 2020 Zuora, Inc. All Rights Reserved. Zuora, Subscribed,
Subscription Economy, Powering the Subscription Economy, and
Subscription Economy Index are trademarks or registered trademarks
of Zuora, Inc. Third-party trademarks mentioned above are owned by
their respective companies. Nothing in this press release should be
construed to the contrary, or as an approval, endorsement or
sponsorship by any third parties of Zuora, Inc. or any aspect of
this press release.
SOURCE: Zuora Financial
Forward-Looking Statements
This press release contains forward-looking statements that
involve a number of risks, uncertainties and assumptions, including
but not limited to statements regarding the expected growth and
trends in the global IoT and manufacturing sectors, consumer buying
trend expectations, the expected growth and trends in the market
for subscription businesses, and the expected benefits of any such
trends. Any statements that are not statements of historical fact
may be deemed to be forward-looking statements, and actual results
could differ materially from those stated or implied in
forward-looking statements. This press release also includes market
data and certain other statistical information and estimates from
industry analysts and/or market research firms. Zuora believes
these third party reports to be reputable, but has not
independently verified the underlying data sources, methodologies
or assumptions. Information that is based on estimates, forecasts,
projections, market research or similar methodologies is inherently
subject to uncertainties and actual events or circumstances may
differ materially from events and circumstances reflected in this
information.
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version on businesswire.com: https://www.businesswire.com/news/home/20200212005234/en/
Jayne Gonzalez press@zuora.com 408-348-1087
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