PIZZA PALACE, Hut Land, May 17,
2021 /PRNewswire/ -- Once upon a time, when life felt a
little more simple and the night sky had extra twinkle, being a
BOOK IT! kid was quite the status symbol. The delight of good
reads, hot cheese and collectible buttons brought harmony to all
the land. And though the passage of time has made us forgetful, the
joys of a summer spent consuming great books and delicious pizza
are here once again to make life more zestful!
In the land of Newstalgia, where Pizza Hut reigns supreme, you
can now get the $10 Tastemaker, fit
for a king or a queen. But don't stop there, enroll your kids in
Camp BOOK IT!, where they can earn their own Personal Pan Pizza®
with some good old fashioned summer reading, if they prove to be so
keen.
$10 Tastemaker
The
people can rejoice over Pizza Hut's legendary $10 Tastemaker, available at participating
locations nationwide1. $10
Tastemaker allows pizza lovers to flaunt their individuality and
love for value by ordering a large pizza with up to three toppings
– 17 to choose from, 680 potential topping combinations – for only
$10. And have no fear, Pizza Hut will
get you your $10 Tastemaker, whether
you are on a quest for contactless carryout or in need of
delivery2.
Camp BOOK IT!
On the heels of the $10 Tastemaker comes a different kind of hero,
one focused on fostering a love for reading, rewarding those up for
the challenge and keeping your kids engaged throughout the summer
months with fun at-home educational activities while there may
still be limited access to camps: Camp BOOK IT! As an extension of
the beloved BOOK IT! Program, Pizza Hut is proud to announce the
opening of enrollment for Camp BOOK IT!, the parent-led summer
reading program which makes its return from June through
August.
"The BOOK IT! Program was such an integral part of the heyday of
Pizza Hut and the childhoods of those we're reaching with our
Newstalgia campaign," said Lindsay
Morgan, chief marketing officer, Pizza Hut. "It's amazing to
now be able to make reading fun for the next generation with great
pizza, great books and engaging activities to fill their summer
break, especially as uncertainties remain in the coming
months."
The process for participating in the digital summer adventure is
as follows:
- Parents can register their PreK - 6th grade (ages 4 - 12) kids
in Camp BOOK IT!, running from June through August, on the BOOK IT!
site.
- Throughout the summer, the BOOK IT! Program will send enrolled
parents fun reading recommendations and activities to extend their
reading adventure all summer long.
- During those months, parents can log into BOOK IT!'s digital
dashboard to track their children's reading progress throughout the
program.
- When their children meet the reading goal, the parent will
receive a certificate by email that includes a serialized code for
a free one-topping Personal Pan Pizza from Pizza Hut. The
certificate can be redeemed online, in store or via
phone3.
As part of the ongoing Newstalgia campaign, parents interested
in tapping into their own childhood BOOK IT! kid nostalgia can also
grab a limited-edition vintage-inspired BOOK IT! t-shirt from the
dedicated shop www.theBOOKITshop.com for just $10 plus tax while supplies last.
"Once Upon A Time" Creative
Finally, the saga comes to
an end with the release of Pizza Hut's new "Once Upon A Time"
$10 Tastemaker TV spot starring the
noble Craig Robinson. The spot
features Craig reading a fairytale about the $10 Tastemaker deal while providing a tribute to
the BOOK IT! Program and Pizza Hut's commitment to literacy, all
while donning a BOOK IT! t-shirt and button.
About Pizza Hut®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), has more
restaurant locations in the world than any other pizza company.
Founded in 1958 in Wichita, Kan.,
Pizza Hut operates nearly 18,000 restaurants in more than 100
countries. With easy order options including the Pizza Hut app,
mobile site, and Amazon and Google devices, Pizza Hut is committed
to providing an easy pizza experience – from order to delivery –
and has Hut Rewards®, the Pizza Hut loyalty program that offers
points for every dollar spent on food any way you order.
Now more than ever, restaurants have an important role in
helping to safely feed families. As the largest pizza brand in the
U.S. by store count, Pizza Hut is committed to doing its part. To
help keep team members and customers safe, customers can get their
favorite Pizza Hut pizza via three contactless offerings: curbside
pickup, delivery, or carryout. Additionally, restaurant locations
continue to implement health and safety procedures including
advising guest-facing team members to wear single-use personal
protective gear, pizza box safety seals, pre-shift temperature
checks, and counter shields to increase protection between
customers and employees.
Pizza Hut is also the proprietor of The Literacy Project, an
initiative designed to enable access, empower teachers and inspire
a lifelong love of reading. The program is rooted in the foundation
set by the Pizza Hut BOOK IT! Program, which is the longest-running
corporate supported literacy program, impacting more than 14
million students each year. Pizza Hut is the Official and Only
Pizza Sponsor of the NFL and NCAA®.
For more information about Pizza Hut, visit
www.pizzahut.com or
http://www.pizzahut.com/c/content/sitemap
Contact:
Brett LeVecchio, Pizza Hut
972.338.6730 / Brett.LeVecchio@yum.com
1 Ask/click for offer. Limited time offer at certain
locations. Extra charge for pan, stuffed crust (where
available), extra cheese and additional toppings. Product
availability, combinability of discounts and specials, prices,
participation and delivery areas, charges and minimums vary.
Delivery charge is not a driver tip.
2 Team members do their best to accommodate contactless
and other instructions, but availability may vary and is not
guaranteed.
3 One certificate per student per visit may be redeemed.
Certificate is non-transferable and is not valid at Pizza Hut
Express® locations or Taco Bell® and KFC® locations offering Pizza
Hut products. California
residents: Substitutions that meet the USDA's Smart Snacks in
Schools standards are available upon request by contacting or
visiting your local Pizza Hut.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/pizza-hut-continues-delivering-newstalgia-with-camp-book-it-vintage-inspired-t-shirts-and-once-upon-a-time-10-tastemaker-ad-301292634.html
SOURCE Pizza Hut