PARSIPPANY, N.J., Oct. 5, 2021 /PRNewswire/ -- Wyndham Hotels
& Resorts (NYSE: WH), the world's largest hotel franchising
company with approximately 9,000 hotels across nearly 95 countries,
and Playa Hotels & Resorts (NYSE: PLYA), a leading owner,
operator and developer of all-inclusive resorts in popular vacation
destination in Mexico and the
Caribbean, announced today the
launch of a new all-inclusive resort brand, Wyndham Alltra. The
announcement marks Wyndham's 22nd brand and its first
dedicated entirely to the fast-growing, all-inclusive
segment. In conjunction with the brand launch, Wyndham begins
a strategic alliance with Playa Hotels & Resorts, leveraging
Wyndham's unparalleled ability to drive sales, marketing and
distribution in the economy, midscale and upscale segments via its
89 million enrolled Wyndham Rewards Members and distinct
Everyday Travelers, combined with Playa's ability to provide
a best in class hospitality experience and exceptional value to
guests.
Wyndham Unveils an Upper Midscale All-Inclusive Resort Brand –
Wyndham Alltra
The new brand's name "Alltra" is born from the brand promise of
"All-Inclusive Travel for All," keeping with Wyndham's mission
of delivering exceptional experiences to the
everyday traveler. Wyndham Alltra creates an
all-inclusive resort experience that is distinct to the
upper-midscale segment, offering upscale food and beverage,
services, amenities and activities with an expressive local flavor
at an exceptional value. The brand will feature both
family-friendly and adults-only resorts in the Caribbean and other resort
destinations.
The first two resorts to debut under the Wyndham Alltra brand
are Playa's 458 room Wyndham Alltra Cancun located in the heart of
the Hotel zone with its 10 upscale restaurants , bars, lounges and
pools, and the 287 room Wyndham Alltra Playa del Carmen in the
heart of Playa Del Carmen
featuring unlimited gourmet dining just steps from Fifth Avenue
with its bars, restaurants and high-end shops. Currently
undergoing renovations, both resorts remain open and are scheduled
to complete renovations and become Wyndham Alltra resorts in time
for the holidays in December, 2021. The two resorts will mark the
first of many properties to be developed under the strategic
alliance between Wyndham and Playa in the upper-midscale,
all-inclusive resort sector in the Caribbean and Mexico that Playa currently operates in.
"Wyndham Alltra will introduce many of our over 150 million
annual guests to our first all-inclusive brand," said Geoffrey A. Ballotti, president and chief
executive officer of Wyndham Hotels & Resorts. "Partnering with
a leading owner, operator and developer of all-inclusive resorts in
prime beachfront locations, will create immediate access for our
customers and our over 80 million Wyndham Rewards members to a
fabulous, all-inclusive guest experience – members who will be able
to redeem their Wyndham Rewards points for a new all-inclusive
vacation experience at Wyndham Alltra resorts, and earn points for
their stays."
"Today's announcement combines Wyndham's robust distribution
capabilities and award-winning loyalty program with our highly
acclaimed all-inclusive expertise. Together, we are launching a new
experience in the upper-midscale resort segment to reach more
first-time all-inclusive guests," said Bruce Wardinski, chairman and chief executive
officer, Playa Hotels & Resorts.
Details about first two Playa properties to become Wyndham
Alltra resorts:
- Wyndham Alltra Cancun, All-Inclusive Resort – Guests can
enjoy the ultimate all-inclusive vacation on Mexico's Yucatan
Peninsula with a stay at Wyndham Alltra Cancun. Situated in
the heart of the lively Hotel Zone, our sprawling beachfront resort
is the perfect escape for families, couples, and group gatherings.
From the moment guests arrive, they'll be transported to paradise
with more than 10 incredible restaurants, bars and lounges,
multiple pools, and a host of included activities ranging from yoga
classes to tequila tastings. Kids of all ages will love our
pirate-themed splash park, waterslides, and mini-golf course, while
teens can spend afternoons and evenings in our #Hashtag hangout
room. Throughout their stay, guests can keep up with their workout
routine in a state-of-the-art fitness center or with one of our
many group fitness classes—and be sure to make time for indulgent
treatments and the complimentary hydrotherapy area at Aura Spa.
Just 21 kilometers (13 miles) from Cancun International Airport (CUN), our
picture-perfect resort is close to ancient Mayan ruins, lively
nightlife in downtown Cancun, and
so much more. Each of our contemporary suites is appointed with
everything a guest needs to unwind—from fully stocked minibars to
terraces with incredible views of the Caribbean Sea. If celebrating
a wedding or planning a business meeting, guests can host a
memorable gathering with customizable all-inclusive packages in one
of our outdoor or indoor venues.
- Wyndham Alltra Playa del Carmen, Adults Only All
Inclusive – Guests revel in an adults-only paradise along the
idyllic Riviera Maya, steps from a breathtaking beach, fantastic
shopping along 5th Avenue, and vibrant nightlife. Just 55
kilometers (34 miles) from Cancun
International Airport (CUN), Wyndham Alltra Playa del Carmen,
Adults Only All Inclusive offers the ultimate carefree vacation
with unlimited gourmet dining and creative cocktails as well as a
state-of-the-art fitness center, daily activities like beachfront
yoga and aqua aerobics, and nightly entertainment. Guests can take
a dip in the sparkling Olympic-size pool overlooking the Caribbean
Sea, enjoy a leisurely stroll along the warm white sand, or get
pampered at the full-service spa and salon. After a day of sunning,
shopping, or sightseeing, guests will love retreating to one of our
287 non-smoking rooms and suites, featuring a balcony or terrace
for savoring the sunset and thoughtful conveniences like a fully
stocked minibar, complimentary bath products, and free WiFi. If
guests want to book an excursion to Cozumel or snag a table at the hottest club,
our friendly, multilingual staff are always on standby to ensure
they have the vacation they have 've been dreaming about.
Wyndham Alltra is designed to make it easier for the everyday
traveler to find truly outstanding all-inclusive hotel experiences
outside of the current upscale and luxury options. This will
provide an opportunity for hotel developers, owners, and investors
to welcome new customers to all-inclusive hotels with unmatched
support from Wyndham. The brand invites hoteliers to take advantage
of Wyndham's scale, distribution, services and loyalty program
through this new all-inclusive brand.
Interested in making a reservation at a Wyndham Alltra?
Wyndham Rewards members who make a reservation between Oct. 6 and Nov. 30, 2021 and complete
their stay by Jan. 18, 2022 will
enjoy a complimentary upgrade during their stay including a choice
during their stay of either a 50-minute spa experience, beach
cabana or other amazing on property experiences. Visit here to
get started on your next vacation. Interested in developing a
hotel? Get in touch here with our development team to
learn more.
About Playa Hotels & Resorts N.V.
Playa Hotels & Resorts N.V. (NASDAQ: PLYA, "Playa") is a
leading owner, operator and developer of all-inclusive resorts in
prime beachfront locations in popular vacation destinations
in Mexico and the Caribbean. Playa owns and/or
manages a total portfolio consisting of 22 resorts (8,366 rooms)
located in Mexico, Jamaica, and the Dominican
Republic. Playa leverages years of all-inclusive resort operating
expertise and relationships with globally recognized hospitality
brands to provide a best in class experience and exceptional value
to our guests, while building a direct relationship to improve
customer acquisition cost and drive repeat business. Playa owns and
manages 15 resorts (6,004 rooms) located
throughout Mexico, Jamaica and the Dominican
Republic. Playa also owns two resorts in the Dominican
Republic that are managed by a third party and manages five
resorts on behalf of third-party owners. For more information,
please visit www.playaresorts.com.
About Wyndham Alltra
Wyndham Alltra is All-Inclusive, All for you. The ultimate
carefree vacation awaits with everything you've been daydreaming of
all in one place. From exciting eats and refreshing cocktails to
live entertainment and non-stop activities, picture-perfect beaches
to inviting pools, we've got something for everyone. It's the
moment you've been waiting for. Put on your out of office. Take off
to Wyndham Alltra. Book your next stay at
www.wyndhamalltra.com or visit
www.wyndhamdevelopment.com to learn more about all-inclusive
development opportunities.
About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world's largest
hotel franchising company by the number of properties, with
approximately 9,000 hotels across nearly 95 countries on six
continents. Through its network of approximately 798,000 rooms
appealing to the everyday traveler, Wyndham commands a leading
presence in the economy and midscale segments of the lodging
industry. The Company operates a portfolio of 22 hotel brands,
including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®,
Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark
Collection® and Wyndham®. Wyndham Hotels & Resorts is also a
leading provider of hotel management services. The Company's
award-winning Wyndham Rewards loyalty program offers 89 million
enrolled members the opportunity to redeem points at thousands of
hotels, vacation club resorts and vacation rentals globally. For
more information, visit www.wyndhamhotels.com.
This press release contains "forward-looking statements"
within the meaning of U.S. federal securities laws, including the
expected addition of hotels and similar statements concerning
possible future results or performance. You are cautioned not
to place undue reliance on these forward-looking statements, which
are not guarantees of future results or performance, speak only as
of the date of this press release and are subject to numerous risks
and uncertainties, including the risks described in Wyndham Hotels'
most recent Annual Report on Form 10-K and subsequent reports filed
with the Securities and Exchange Commission, any of which could
cause actual results or performance to be materially different from
the future results or performance expressed or implied by such
forward-looking statements. Except as required by law,
Wyndham Hotels undertakes no obligation to update or revise any
forward-looking statements, whether as a result of new information,
subsequent events or otherwise.
Development Contact:
Carolina Pinheiro
VP, Development LATAMC
Wyndham Hotels & Resorts
mariacarolina.pinheiro@wyndham.com
Media Contacts:
Scott Carman
Wyndham Hotels & Resorts
scott.carman@wyndham.com
Dean Sullivan
Playa Hotels & Resorts
Dean.Sullivan@playaresorts.com
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SOURCE Wyndham Hotels & Resorts