WILLIAMS SONOMA AND NO KID HUNGRY PARTNER WITH CELEBRITIES AND FAMOUS FOOD INFLUENCERS TO HELP END CHILDHOOD HUNGER IN AMERICA
July 19 2021 - 9:00AM
Business Wire
The Annual ‘Tools for Change’ Campaign Features
Products Designed by Hilary Duff, Bobby Flay, Tabitha Brown, Tamron
Hall and Many More
Williams Sonoma, a member of the Williams-Sonoma, Inc. (NYSE:
WSM), the world’s largest digital-first, design-led and sustainable
home retailer, announced today the launch of its seventh annual
Tools For Change fundraising program benefiting No Kid Hungry, a
national campaign to end childhood hunger in America. The goal for
this year’s campaign is to raise more than $3.5 million to help
children in need.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210719005122/en/
Williams Sonoma Launches Celebrity
Designed Spatulas Benefiting No Kid Hungry (Photo: Business
Wire)
As part of the fundraising efforts, Williams Sonoma will be
launching a new limited-edition product collection that includes
spatulas, sweet treats, soaps, lotions and tea towels designed by
ten prominent celebrities, chefs, culinary personalities and social
influencers. Each product has an associated meal equivalency* that
helps No Kid Hungry connect food to children in need. The
collection will be available at all Williams Sonoma retail
locations and online at williams-sonoma.com/nokidhungry.
This year’s Tools for Change products were designed by:
Spatulas – Can help provide up to 40 meals per purchase ($14.95
each)
- Brian Hart Hoffman – President and Chief Creative Officer of
Hoffman Media
- Bobby Flay – Celebrity Chef and Restaurateur
- Gaby Dalkin – Celebrity Chef and Cookbook Author
- Hilary Duff – Actress, Producer, Singer-songwriter, and
Entrepreneur
- Kevin Curry – Author
- Molly Yeh – Cookbook Author, Food Blogger, and Food Network
Show Host
- Tabitha Brown – Actress and Influencer
- Tamron Hall – Broadcast Journalist, Author, and Television Show
Host
- Tiny Chef – Cook Behind The Tiny Chef Show
Tea Towels – Can help provide up to 70 meals per purchase
($24.95, set of two)
- Brian Hart Hoffman – President and Chief Creative Officer of
Hoffman Media
- Gaby Dalkin - Celebrity Chef and Cookbook Author
- Molly Yeh - Celebrity Chef, Cookbook Author and Food Network
Show Host
- Tiny Chef – Cook Behind The Tiny Chef Show
Soap and Lotion Guest Sets – Can help provide up to 80 meals per
purchase ($29.95 each)
- Brian Hart Hoffman – President and Chief Creative Officer of
Hoffman Media
- Molly Yeh - Celebrity Chef, Cookbook Author and Food Network
Show Host
This year’s food assortment includes:
- No Kid Hungry Caramel Fudge Cookies – Triple-layer cookies with
chocolate wafers that are topped with rich fudge caramel dipped in
chocolate. $24.95 per package and can help provide up to 70 meals
per purchase.
- No Kid Hungry Organic Gummy Cubs – Fruity flavors of lemon,
orange, grapefruit, strawberry, cherry and grape, these organic
bears come in a reusable canister that doubles as a coin bank.
$16.95 per package and can help provide up to 50 meals per
purchase.
- Georgetown No Kid Hungry Cupcake Sampler – Decadent and
delicious, Georgetown’s legendary treats are made by hand with
premium ingredients Valrhona chocolate, Madagascar Bourbon vanilla
and European sweet-cream butter, this gift box of twelve cupcakes
features gourmet fall flavors and charming fondant decorations.
$79.95 per cupcake sampler and can help provide up to 230 meals per
purchase.
“Our annual Tools for Change campaign kicks off Williams
Sonoma’s efforts to raise both money and awareness for the
incredible work No Kid Hungry is doing to end childhood hunger in
America,” said Williams Sonoma President, Ryan Ross. “Since we
started working with No Kid Hungry over 10 years ago, the
generosity of our customers, colleagues and corporate partners have
helped us raise over $13M providing more than 130 million meals to
children in need across the country.”
“Millions more kids face hunger today than before the pandemic
hit, and hungry kids and their families will feel the impact of
this crisis well into the future,” said Billy Shore, founder and
executive chair of Share Our Strength, the organization behind the
No Kid Hungry campaign. “Childhood hunger remains solvable, but
it’s up to all of us to do our part. We are incredibly grateful to
the group of celebrities and chefs who come together each year to
support this important work and for partners like Williams Sonoma,
who make it easy for consumers to get involved, empower their
dollars and do their part in helping to make no kid hungry a
reality.”
Tools For Change participant, Hilary Duff added, “Kids deserve
to be kids and live out their wildest imagination and dreams,
without struggle or the worry of a hungry belly. When I look at my
three kids, it breaks my heart to know there are millions of kids
out there who live with hunger. I hope my spatula inspires you to
live out your passion and creativity in the kitchen and is a
reminder that you’re helping kids across the country do the same.
When kids have access to three meals a day, they can dream big and
the possibilities are endless.”
For more information about No Kid Hungry, or to purchase
products benefiting the organization, visit:
www.williams-sonoma.com/nokidhungry.
*$1 donation to No Kid Hungry can provide up to 10 meals.
Meal equivalency varies during COVID-19 relief. Learn more at
NoKidHungry.org/OneDollar
About Williams Sonoma
Since its founding by Chuck Williams in 1956, the Williams
Sonoma brand has been bringing people together around food. A
member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands,
Williams Sonoma is a leading specialty retailer of high-quality
products for the kitchen and home, providing world-class service
and an engaging customer experience. Products include cookware,
cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar,
outdoor, cookbooks, as well as furniture, lighting and decorative
accessories. Each store offers cooking classes and tastings
conducted by expert culinary staff. A comprehensive gift registry
program for weddings and other special events is available in
stores and online. On williams-sonoma.com and the Williams Sonoma
blog, Taste, customers can find recipes, tips, and techniques that
help them create delicious meals. Williams Sonoma can also be found
on Facebook, Instagram, Twitter, Pinterest, and YouTube. Williams
Sonoma is also part of The Key Rewards, a free-to-join loyalty
program that offers members exclusive benefits across the
Williams-Sonoma, Inc. family of brands.
About No Kid Hungry
No child should go hungry in America. But in the wake of the
coronavirus pandemic, 1 in 6 kids could face hunger this year. No
Kid Hungry is working to end childhood hunger by helping launch and
improve programs that give all kids the healthy food they need to
thrive. This is a problem we know how to solve. No Kid Hungry is a
campaign of Share Our Strength, an organization committed to ending
hunger and poverty. Join us at NoKidHungry.org.
WSM-PR
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version on businesswire.com: https://www.businesswire.com/news/home/20210719005122/en/
Kendall Coleman Williams Sonoma kacoleman@wsgc.com
415-616-7926
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