SPRINGDALE, Ark., Jan. 6, 2021 /PRNewswire/ -- Jimmy
Dean® brand, maker of America's favorite protein
breakfast1, and part of the Tyson Foods (NYSE: TSN)
portfolio of brands, is meeting the growing demand for meat
alternative options with the launch of two new sandwiches featuring
a plant-based patty: Jimmy Dean® Plant-Based Patty,
Egg & Cheese Croissant Sandwich and Jimmy Dean
Delights® Plant-Based Patty & Frittata
Sandwich.
Crafted with the brand's signature seasoning, both
feature the same delicious taste of the classic Jimmy
Dean and Jimmy Dean Delights breakfast
sandwiches that fans know and love, now with a plant-based
patty.
A Breakfast Revolution
Demand for plant-based food options has grown exponentially with
retail sales up 148 percent more than last year amid the on-set of
COVID-19 in mid-March. By the end of 2020, a majority of Americans
reported transitioning to a more flexitarian diet, striving to
incorporate more plant-based foods alongside their meat staples.
Many Americans are also choosing breakfast time to incorporate
plant-based options versus other meals.
"Plant-based foods are revolutionizing the way people eat across
meal occasions, including breakfast," said Scott Glenn, senior director of marketing,
Jimmy Dean brand. "As the protein breakfast leader, expanding
our portfolio to provide people with alternative choices was
critical. We also had to deliver the same signature flavor and
quality people expect from the Jimmy Dean brand with our new
sandwiches, and we're excited for both our lifelong and new fans to
try them."
The new Jimmy Dean sandwiches feature a savory,
plant-based patty providing the same great taste as the brand's
classic breakfast sandwich, sure to satisfy meat and flexitarian
eaters alike.
New options include:
Jimmy Dean® Plant-Based Patty, Egg
& Cheese Croissant Sandwiches (Available now)
Featuring
a plant-based patty made of soy protein and egg whites, along with
American Cheese and real, whole eggs, all between a flaky
croissant, the sandwich provides 13g of protein per serving. The
sandwiches are available in a 12-count package at Sam's Club
locations nationwide.
Jimmy Dean Delights® Plant-Based Patty
& Frittata Sandwiches (Launching this Spring)
Featuring
a vegetable and grain patty made of soy protein, black beans, brown
rice, quinoa, and egg white topped with a spinach and egg white
frittata and American cheese, all inside a whole wheat English
muffin, providing 15g of protein and 280 calories per serving. The
sandwiches will be available nationwide in Spring 2021 as a 4-count
pack.
Same Jimmy Dean Signature Taste
Who better to highlight the great taste of the new plant-based
patty breakfast sandwiches but the beloved fans who have been
eating Jimmy Dean products since the brand began in
1969? Jimmy Dean brand worked with a group of its
longest fans - the ultimate taste testers - who shared their
thoughts on the new, plant-based patty sandwich. Check out what
they had to say here.
Jimmy Dean brand team is offering breakfast fans an
opportunity to taste the new croissant plant-based patty breakfast
sandwich. Starting today through January
13, people who share how a Jimmy Dean breakfast helps start
their day on Twitter tagging @JimmyDean and using
#JDPlantBasedPatty and #sweepstakes will have a chance to receive a
free package of the new Jimmy Dean® Plant-Based Patty,
Egg & Cheese Croissant Sandwich in addition to a one-year Sam's
Savings membership gift card to Sam's Club (valued at $45) so they can pick up their Jimmy Dean
breakfast favorites any time. See full rules here.
"We're thankful to the loyal Jimmy Dean fans who share our
passion for breakfast, and we're excited to introduce new people to
the Jimmy Dean brand as we bring innovations to market to meet
evolving consumer needs, like the plant-based patty breakfast
sandwiches," added Glenn.
Tyson Foods' Commitment to Alternative Protein
As demand for all types of proteins grows globally, Tyson Foods
intends to grow with consumers and be a leader across all proteins,
including alternative proteins. Tyson Foods first
entered the alternative protein space with the introduction of the
Raised & Rooted™ brand in 2019. The launch of the Jimmy
Dean brand breakfast sandwiches with a plant-based patty is the
most recent example of Tyson Foods' pursuit to produce the most
loved alternative protein products in the world and expand the
accessibility and affordability of plant-based protein options to
consumers.
To learn more about the Jimmy Dean plant-based patty
breakfast sandwiches and other products,
visit www.jimmydean.com and follow @JimmyDean on Twitter,
Facebook and Instagram.
# # #
About Jimmy Dean®
Brand
The Jimmy Dean brand is America's
favorite protein breakfast brand1. For over 50 years,
Jimmy Dean has ensured quality in every plate, providing warm,
satisfying breakfast options the whole family can
enjoy. Jimmy Dean Fresh Roll Sausage, Links &
Patties, Fully Cooked Sausage Links, Crumbles, Jimmy Dean Simple
Scrambles®, Skillets, Jimmy Dean
Delights®, Breakfast Bowls, Bacon, Stuffed Hash
Browns, Protein Sandwiches, and Pancakes & Sausage on a Stick
boast full flavors and top-quality ingredients guaranteed to make
any meal the best. For more information on Jimmy
Dean brand, including product offerings and delicious
recipe ideas, visit www.jimmydean.com.
About Tyson Foods
Tyson Foods, Inc. is one of the
world's largest food companies and a recognized leader in protein.
Founded in 1935 by John W. Tyson and
grown under three generations of family leadership, the company has
a broad portfolio of products and brands
like Tyson®, Jimmy
Dean®, Hillshire
Farm®, Ball
Park®, Wright®,
Aidells®, ibp®
and State Fair®. Tyson Foods
innovates continually to make protein more sustainable, tailor food
for everywhere it's available and raise the world's expectations
for how much good food can do. Headquartered in Springdale, Arkansas, the company has 139,000
team members. Through its Core Values, Tyson Foods strives to
operate with integrity, create value for its shareholders,
customers, communities and team members and serve as a steward of
the animals, land and environment entrusted to it. Visit
www.tysonfoods.com.
Category: IR, Newsroom
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1 Share of Breakfast Sausage
and Frozen Protein Breakfast Categories, number one in Dollar Sales
and Volume Sales data per Nielsen xAOC L52W –
w/e December 26, 2020
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SOURCE Jimmy Dean Brand