CHICAGO, Oct. 14, 2015 /PRNewswire/ -- Hey tough
guys. Ball Park® brand (www.ballparkbrand.com) says
it is time to try a little tenderness. The brand known for making
great tasting guy food is lighting a fire with the launch of its
new Ball Park Flame Grilled Jerky, a jerky that's dried to
be tough and flame grilled to be tender. To introduce the new
product, Ball Park brand commissioned a survey to uncover
some of the tough situations guys face. And with the help of
ultimate tough guy Tommy "Tiny" Lister, a centerpiece of the new
Ball Park Flame Grilled Jerky campaign, the brand is
inviting guys to tweet their tough challenges to receive a witty
yet tender solution from Tiny himself.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7652351-ball-park-brand-survey-new-grilled-jerky/
Tommy "Tiny" Lister is a character actor and retired
professional wrestler who has appeared in a variety of blockbuster
films.
"We know consumers think jerky can be too tough," said
Timothy Smith, vice president of
marketing for jerky, Ball Park brand. "But jerky isn't the
only tough thing in life that needs a little tenderness, so we're
stepping up with tender solutions to some of life's tough
conversations."
Survey Says...
According to the Ball Park brand
survey, eight out of ten men admit to putting off tough talks; 50
percent of them say they delay the dialogue for a month or more; 36
percent have even faked being busy or sick to avoid a conversation.
It's clear guys need help. In fact, over one in five men would
rather clog a toilet in someone else's home than have a tough
conversation. The top five tough conversations guys identified
are:
- Breaking up with my partner
- Letting my friend know his significant other cheated on
him
- Telling my friend I no longer want to be friends
- Admitting I did something wrong and apologizing for it
- Telling my friend his fiancé isn't right for him
The survey also revealed nearly one in three men would avoid
breaking up with a romantic partner in person in favor of a text or
Facebook message. And 20 percent of men admit to staying in a
relationship they want to end just to avoid the break-up
conversation.
Guys tackling tough conversations like these can tweet their
troubles to @BallParkBrand using the hashtag #HelpMeTiny. Beginning
October 19th, guys
tackling tough conversations like these can tweet their troubles to
@BallParkBrand using the hashtag #HelpMeTiny. Ultimate tough guy
Tiny will serve up entertaining, tender solutions via custom
Twitter ecards.
Introducing Ball Park Flame Grilled Jerky
New
Ball Park Flame Grilled Jerky is dried for toughness and
then flame grilled for a uniquely tender texture and superior
char-grilled flavor. Made with lean cuts of beef or pork, Ball
Park Flame Grilled Jerky is gluten-free and a good source of
protein with eight grams or more per serving. It contains less
sodium than other jerky1 and no added MSG2.
Available in five delicious flavors including Original Beef,
Bourbon BBQ Beef, Peppered Beef, Barbecue Pork, and Teriyaki Pork,
Ball Park Flame Grilled Jerky can be found in 2.85 ounce
re-sealable packages at grocery and convenience stores nationwide.
Suggested retail price is $4.99 for
pork varieties and $5.99 for beef
varieties. It is also available in a 5.25 ounce re-sealable package
at select retailers.
"Grab Life by the Ball Park"
The Ball Park Flame
Grilled Jerky launch marks the debut of the Ball Park brand new
national advertising campaign, "Grab Life by the Ball Park."
Created by Y&R New York, the new campaign celebrates "go for
it" moments. The :30 Ball Park Flame Grilled Jerky TV spot
featuring Lister is part of an integrated marketing campaign that
also includes digital, in-store, PR and influencer programs.
The new spot shows tough guy Lister observing a co-worker
struggling to get a water bottle from a vending machine when his
tender side kicks in. After biting into his Ball Park Flame
Grilled Jerky, Lister shakes the vending machine to release the
water bottle and then delivers it to his co-worker's desk.
For more information on Ball Park Flame Grilled Jerky and
the entire Ball Park brand product portfolio, visit
www.ballparkbrand.com or check out the brand on Facebook and
Twitter.
About Ball Park Brand
The Ball Park
brand was launched in 1957 in response to a request from the owner
of the Detroit Tigers baseball team. The Ball Park
frank was such a success, it was expanded nationally. Today,
Ball Park products can be found in supermarkets, convenience
stores and a variety of sports venues - including Detroit's Comerica Park. For more
information, visit www.ballparkbrand.com.
About Tyson Foods, Inc.
Tyson Foods, Inc. (NYSE:
TSN), with headquarters in Springdale,
Arkansas, is one of the world's largest food companies with
leading brands such as Tyson®, Jimmy Dean®, Hillshire
Farm®, Sara
Lee®, Ball Park®,
Wright®, Aidells® and State
Fair®. It's a recognized market leader in chicken,
beef and pork as well as prepared foods, including bacon, breakfast
sausage, turkey, lunchmeat, hot dogs, pizza crusts and toppings,
tortillas and desserts. The company supplies retail and foodservice
customers throughout the United
States and approximately 130 countries. Tyson Foods was
founded in 1935 by John W. Tyson,
whose family has continued to lead the business with his son,
Don Tyson, guiding the company for
many years and grandson, John H.
Tyson, serving as the current chairman of the board of
directors. The company currently has approximately 113,000 Team
Members employed at more than 400 facilities and offices in
the United States and around the
world. Through its Core Values, Code of Conduct and Team Member
Bill of Rights, Tyson Foods strives to operate with integrity and
trust and is committed to creating value for its shareholders,
customers and Team Members. The company also strives to be
faith-friendly, provide a safe work environment and serve as
stewards of the animals, land and environment entrusted to it.
The Ball Park Survey was conducted through Kelton Global between
September 24th and
October 2nd, 2015 among
1,012 nationally representative American men 18+, using an e-mail
invitation and an online survey. Quotas are set to ensure a
reliable representation of the U.S. male population 18 and over.
Results of any sample are subject to sampling variation. The
magnitude of the variation is measurable and is affected by the
number of interviews and the level of the percentages expressing
the results. In this particular study, the chances are 95 in 100
that a survey result does not vary, plus or minus, by more than 3.1
percentage points from the result that would be obtained if
interviews had been conducted with all personas in the universe
represented by the sample. The margin of error for any subgroup
will be slightly higher.
1Less than the USDA data for Beef
Jerky
2 Except for that naturally occurring in
the soy sauce and autolyzed yeast extract
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/men-need-to-man-up-according-to-ball-park-brand-survey-300159310.html
SOURCE Tyson Foods, Inc.