Rooted in behavioral economics and
gamification, app provides a chance to earn monetary rewards to
boost savings
CHARLOTTE, N.C., May 17, 2023
/PRNewswire/ -- Truist Financial Corporation (NYSE: TFC) today
announced the launch of Truist Long Game, a mobile app that rewards
clients for building financial wellness. Users of the app can build
healthy financial habits with the chance to earn monetary rewards
that get deposited into a linked Truist deposit account. The
innovative technology is the first product from Truist Foundry, a
startup within Truist that focuses on creating digital solutions to
meet clients where they are.
More than half of Americans (52%) say money impacts their mental
health, and among those, more than half (56%) said that
insufficient emergency savings is the cause, according to a recent
Bankrate survey.
"Truist Long Game changes the way clients save, learn, and
engage with their finances. By combining the responsibility of
saving with an engaging mobile gaming app, we incentivize users to
take control of their financial future in a fun way," said
Lindsay Holden, head of Truist
Foundry. "The mobile app is an incredible example of how the unique
startup approach to our Truist Foundry group effectively combines
innovative technology and human touch to enrich clients' financial
experience."
Truist Long Game is rooted in behavioral economics and
gamification. Users set goals, save money, and answer trivia to
earn coins as rewards for making progress toward their savings
goals. These coins can be used to play a variety of fun games for
chances to win up to $1 million*.
Truist acquired fintech startup Long
Game and its gamified mobile finance app in May 2022. Founder Lindsay
Holden and her team now make up Truist Foundry, a
cross-functional team with the goal of leading innovative growth to
help Truist shape the future of finance for clients.
Experience Truist Long Game by downloading from Google
Play or the Apple App
Store for a 24-hour trial. To take advantage of all
that that the app has to offer, it must be linked with an
eligible Truist deposit account. Learn more at
Truist.com/Long-Game.
About Truist
Truist Financial Corporation is a
purpose-driven financial services company committed to inspiring
and building better lives and communities. Truist has leading
market share in many high-growth markets in the country, and offers
a wide range of products and services through our retail and small
business banking, commercial banking, corporate and investment
banking, insurance, wealth management, and specialized lending
businesses. Headquartered in Charlotte,
North Carolina, Truist is a top 10 U.S. commercial bank with
total assets of $574 billion as of
March 31, 2023. Truist Bank, Member
FDIC. Learn more at Truist.com.
NO PURCHASE, PAYMENT, OR OBLIGATION IS NECESSARY TO ENTER OR WIN
WHEN USING THE ALTERNATE METHOD OF ENTRY. Visit
www.truist.com/long-game/terms-of-service for Terms and
eligibility.
Truist Long Game is only open to legal residents of the fifty
(50) United States and
District of Columbia who are 18
years of age or older. Sponsored by Truist Bank.
Teammates are limited to single payouts up to $1,000.00 per win.
*The USD $1,000,000 prize is
awarded in the form of an annuity that pays out $50,000 per year for twenty (20) years without
interest.
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SOURCE Truist Financial Corporation