Teradata and Deutsche Telekom Strike Strategic Partnership to Make German SMBs More Successful Through Data, Analytics
October 30 2019 - 9:00AM
Business Wire
Teradata becomes Deutsche Telekom’s central
partner for providing data analytics to customers, Teradata Vantage
is added into Deutsche Telekom’s portfolio of IT solutions for
SMBs, Deutsche Telekom develops the “Digital Sales Assistant”
Teradata (NYSE: TDC), the cloud analytics company delivering
Pervasive Data Intelligence, and Deutsche Telekom, announced a
strategic partnership at Digital X in Germany, where Oliver
Ratzesberger, President and CEO at Teradata, and Hagen Rickmann,
Director Business Customers at Telekom Deutschland, were presenting
to an audience of 20,000. The partnership will support the digital
transformation goals of small and medium sized businesses (SMBs) in
Germany, giving them access to the enormous potential of data
analytics to provide the insights required for growth and
innovation.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20191030005094/en/
Pictured: Oliver Ratzesberger, CEO and
President at Teradata, and Hagen Rickmann, Director Business
Customers at Telekom Deutschland (Photo: Business Wire)
By combining the strengths of Teradata and Deutsche Telekom,
customers benefit from dual technology expertise and an end-to-end
offering: Teradata contributes leading software for data analytics
and decades of experience in data science and business consulting;
Deutsche Telekom provides a comprehensive cloud ecosystem,
demand-driven infrastructure, highly secure data centers, IT
security and IoT solutions over the proven Telekom network.
"This partnership gives SMBs access to data analyses that only
large companies have been able to carry out to date,” said Hagen
Rickmann, Director Business Customers at Telekom Deutschland. “By
combining our strengths, we can provide affordable solutions
created especially for our customers.”
Teradata Vantage: Turning Data into Answers
As the basis for this partnership, Deutsche Telekom is
integrating the leading analytics platform, Teradata Vantage, into
its IT solution portfolio. For SMBs in Germany, this provides
unprecedented easy and efficient access to data analytics,
bypassing the technological complexity that has previously been a
barrier to entry. With Vantage, customers can analyze enormous
amounts of data in the cloud from a wide variety of sources –
including, but not limited to, sensors, machines, smartphones or
social media – in real time. By leveraging tools such as machine
learning for artificial intelligence, SMBs can discover answers to
business-critical questions, increasing their ability to make
data-driven decisions.
“Data is the backbone of any digital transformation, much like
SMBs are the backbone of success and innovation in the German
economy," said Oliver Ratzesberger, President and CEO of Teradata.
“Data and analytics – areas that are so crucial for all businesses
today – are especially challenging for SMBs to properly leverage,
given their lack of in-house expertise and smaller budgets.
Together with Deutsche Telekom, we are proud to close this gap by
offering a cloud-based, simple solution: we manage the
infrastructure, and entrepreneurs focus on the analytics that lead
to answers, innovation and growth.”
Digital Sales Assistant: Application in Development
Using Teradata Vantage, Deutsche Telekom is already developing
its data analytics application for the company’s SMB customers: The
“Digital Sales Assistant”, which will enable the sales force to
immediately recognize the needs of its customers and respond to
them more precisely. By combining existing data sources, such as
CRM, ERP, public open source, social media, IoT and telecom data,
the sales force gains previously undiscovered information about its
customers and is empowered with intelligent recommendations, such
as “next best offer,” price/margin optimization and demand
forecasts.
The Digital Sales Assistant, an easy first access point for SMBs
to begin using data and analytics, is expected to be available in
spring 2020.
Industry Focus: Retail, Real Estate, Industrial
Production
Teradata and Deutsche Telekom will initially address companies
that do business in retail, real estate and industrial production.
Each of these industries can particularly benefit from data and
analytics in the following ways:
- Retail: Data helps retailers
optimize their stores, calculate prices correctly, manage logistics
chains better and, most importantly, understand customers’
needs.
- Real estate: Providers can use
data analytics to make building-specific forecasts on value
creation, occupancy and operating costs. These factors work to
determine the value of a property on the basis of factors such as
location and trends, or to determine the costs of buying, selling
and converting buildings.
- Industrial production: Data is the
basis for the smart factory of the future and smart manufacturing.
By analyzing sensor data in machines, anomalies can be detected and
a possible failure can be predicted. This type of predictive
maintenance offers enormous savings potential.
About Deutsche Telekom
https://www.telekom.com/en/company/company-profile
About Teradata
Teradata transforms how businesses work and people live through
the power of data. Teradata leverages all of the data, all of the
time, so you can analyze anything, deploy anywhere, and deliver
analytics that matter most to your business. And we do it
on-premises, in the cloud, or anywhere in between. We call this
pervasive data intelligence, powered by the cloud. It’s the answer
to the complexity, cost and inadequacy of today’s approach to
analytics. Get the answer at teradata.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191030005094/en/
MEDIA CONTACT January Machold 858-485-3049 office
January.Machold@Teradata.com
Teradata (NYSE:TDC)
Historical Stock Chart
From Mar 2024 to Apr 2024
Teradata (NYSE:TDC)
Historical Stock Chart
From Apr 2023 to Apr 2024