ZÚ partners with TELUS for the future of creativity
September 11 2019 - 8:35AM
Zú, a Montreal-based organization with the mission to develop
leading-edge innovative projects in the entertainment sector, is
proud to announce that it has entered into a long-term partnership
with TELUS to launch an experimental 5G laboratory. TELUS’
contribution will empower creators to explore cutting-edge
technologies, from augmented reality and 3D holograms to mobile
gaming, interactive storytelling, live volumetric performance, and
4K live streaming. The joint initiative will create the first-ever
space for technological exploration in Canada entirely dedicated to
the creative and entertainment industry.
“The 5G TELUS Lab will be a space where
developers, creators, artists and entrepreneurs will be inspired to
push the boundaries of entertainment, amplified by the most
promising generation of wireless communication,” said Guillaume
Thérien, General Manager of Zú. “Being the first and only 5G lab
dedicated to the future of Canada's creative and entertainment
industries, we will leverage the best of Montreal’s creative
expertise, combined with cutting-edge technology from TELUS, to
deliver outstanding experiences. 5G promises to reshape the
future of entertainment ―and Zú will be the cradle of this
revolution in Montreal.”
In addition to considerable funding and access
to an award-winning network, TELUS will provide the creative
community with access to world-class engineers and mentors who will
help facilitate the incubation, validation and acceleration of
start-ups. A series of lectures on emerging technologies will also
be part of Zú's programming to guide participants to the creative
opportunities of tomorrow.
"TELUS is recognized year after year as having
one of the best networks in the world. Thus, it is only natural for
us to partner with Zú, an initiative from entertainment pioneer and
philanthropist Guy Laliberté, to provide artists, researchers and
entrepreneurs the best possible resources," said François Gratton,
Group President, TELUS and Chair, TELUS Québec. "Furthermore, our
society is entering a new digital age and we need to leverage these
new technologies to make Montréal a more competitive and creative
market internationally. We believe that next-generation networks
will be the key to success. Together we have the ambition to
redefine the creative industry and to help build a brighter future
for all. "
The 5G TELUS Lab is currently being built at Zú.
The creative hub will welcome its first participants by the end of
this year. They will have the opportunity to test and optimize
their creative projects in a real life setting which could expedite
how quickly they go to market. Montreal key business and political
stakeholders are already eagerly anticipating the beginnings of
this partnership:
"We are excited about the launch of the 5G TELUS
Lab at Zú. The space will allow Montreal-based companies to take
advantage of cutting-edge telecommunications technologies and
reinvigorate the creative and entertainment industries," said
François Croteau, member of the executive council of the City of
Montréal and responsible for issues regarding smart cities,
information technology and innovation.
Yves Lalumière, President and CEO of Tourisme
Montréal also wished to highlight the launch of this collaboration,
"Montreal is gaining global momentum in the cultural and creative
spheres with this new initiative."
Call for projects for the experimental
centre
The 5G TELUS Lab is searching for innovative
solutions and ideas that truly demonstrate the power of the new
network. It wants to explore its impact on the next generation of
media and entertainment (interactive, immersive experiences, games,
mixed realities, engagement of fans) and all other applications
possible!
Projects are open for evaluation today!
The 5G TELUS Lab is looking for the best products, services and
applications that will bring the creative power of 5G to life.
Submit your ideas here.
About Zú
Zú is a non-profit organization whose mission is
to gather, help and promote creative entrepreneurs in the
entertainment sector to develop world-class innovative projects.
The organization supports entrepreneurs in their creative and
growth process by facilitating access to the necessary resources
for the development of new intellectual properties. In an eclectic
environment with state-of-the-art infrastructure, Zú rallies a
community that seeks to bring greater visibility to local
creativity and to share it with the world. Zú is funded in part by
the Government of Canada, the Government of Quebec and the City of
Montreal.
About TELUS
TELUS (TSX: T, NYSE: TU) is a dynamic,
world-leading communications and information technology company
with $14.6 billion in annual revenue and 14.2 million customer
connections spanning wireless, data, IP, voice, television,
entertainment, video and security. We leverage our globally leading
technology to enable remarkable human outcomes. Our longstanding
commitment to putting our customers first fuels every aspect of our
business, making us a distinct leader in customer service
excellence and loyalty. TELUS Health is Canada's largest healthcare
IT provider, and TELUS International delivers the most innovative
business process solutions to some of the world’s most established
brands.Driven by our passionate social purpose to connect all
Canadians for good, our deeply meaningful and enduring philosophy
to give where we live has inspired our team members and retirees to
contribute more than $700 million and 1.3 million days of service
since 2000. This unprecedented generosity and unparalleled
volunteerism have made TELUS the most giving company in the
world.For more information about TELUS, please visit telus.com,
follow us @TELUSNews on Twitter and @Darren_Entwistle on
Instagram.
Media relations |
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Anne Dongois, Zú |
Stéphanie Dussault, TELUS |
514-514-826-2050 |
438-888-4442 |
adongois@lunerouge.com |
stephanie.dussault@telus.com |
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Two photos accompanying this announcement are
available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/3e1a4b69-c43e-43c8-9f9a-4735105626b2
https://www.globenewswire.com/NewsRoom/AttachmentNg/4edcdb1a-bd58-4497-9174-2bb3c1552212
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