By Carla Mozee

Vivo Participacoes SA shares outperformed the broader equity market in Brazil Tuesday after one of the partners in the joint venture that operates the mobile-phone operator sought to take full control of the company.

Vivo's (VIV) Brazilian shares climbed 5.1% to 47.80 reals ($26.94) after Portugal Telecom SA (PT) said it received an unsolicited offer for its 50% stake in Vivo from Spain's Telefonica SA (TEF), its partner in Vivo.

The bid of 5.7 billion ($7.3 billion) is nearly 32 times projected 2010 earnings, according to broker Credit Suisse, which has an outperform rating on Vivo. Portugal Telecom's board has rejected the offer, saying that Vivo is important for its business strategy.

Vivo is the largest wireless services provider in Brazil and counts Mexican wireless provider America Movil's (AMX) Claro brand as a key rival in Latin America's biggest telecommunications market. Cell phone subscriptions in Brazil stand at about 180 million, which means that more than 90% of people living in the country have mobile phones.

Telefonica's bid comes as America Movil is moving to complete a merger deal under which it could consolidate its own telecom interests in Brazil, an important growth market for the company.

Shares of America Movil traded in Mexico City slipped 0.5%. The IPC stock index finished with a loss of 0.5% at 32,119.11.

Vivo also competes for business in Brazil with TIM Participacoes (TSU), which is run by Telecom Italia SpA (TI), and Oi (TNE). Shares of TIM climbed 5.3% and Oi shares gained 2.8%.

UBS Pactual analyst Tomás Lajous in a note to clients said Telefonica may raise its bid for the Vivo stake or opt to bid for all of Portugal Telecom. It may also remain partners with Portugal Telecom and merge Vivo with Telefonica's Brazilian fixed-line company, Telesp , or decide to maintain status quo.

The latter scenario, however, is unlikely "given that [Portugal Telecom's] minority shareholders can challenge the board," wrote Lajous.

Vivo's U.S.-listed shares closed up 5.9% at $27.16.

Meanwhile, Brazil's Bovespa equity index fell 1.6% to 64,424.89 in see-saw trade as investors considered the possibility of rate hike in China after inflation accelerated in April, and as lending by banks surged nearly 30% faster than forecast.

China is Brazil's biggest trading partner and a rate hike fuels concerns that demand for Brazilian products may slowdown if China moves to cool robust economic growth.

At the same time, Brazilian inflation is rising. A report released Tuesday showed that consumer prices in the city of Sao Paulo rose 0.49% in four weeks through May 7. In the same period in April, consumer prices rose 0.39%.

Investors also took another look at a nearly $1 trillion financial-aid package for euro-zone nations. News of the package crafted by the European Union and the International Monetary Fund sparked a rally in global equities on Monday which pushed the Bovespa up 4.1%.

Steel stocks paced the decline on the Bovespa on Tuesday, with shares of Gerdau (GGB) off 2.3%, MMX Mineracao down 3.8% and Vale (RIO) lower by 1.7%.

Earlier Tuesday, broker Stifel Nicolaus started coverage on iron ore giant Vale with a hold rating on the company's U.S.-listed shares.

The long-term fundamentals for iron ore demand remain intact "but we anticipate near-term headwinds like a strengthening dollar and narrowing margins at Chinese steel mills could negatively impact iron ore pricing," wrote Stifel Nicolaus analyst Paul Massoud.

"As a result, we prefer to wait for a more attractive entry point, which we think will appear," later this year or in early 2011.

Petrobras shares (PBR) fell 1.8%.

Argentina's Merval lost 0.9% to 2,326.45. But Chile's IPSA rose 0.2% to 3,858.17.

 
 
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