State Street Appoints New Global Chief Marketing Officer
July 21 2022 - 8:30AM
Business Wire
Brenda Tsai brings more than 27 years of marketing leadership
experience to one of the world’s largest investment servicing and
investment management firms
State Street Corporation (NYSE:STT) today announced that Brenda
Tsai has been appointed as the firm’s new executive vice president
and global chief marketing officer. Tsai will report to Julia
McCarthy, executive vice president and global head of client
experience for State Street.
Tsai will oversee global brand and marketing strategy and
execution including content, digital marketing, events, product
campaigns and media relations. Tsai will be responsible for leading
the firm’s global marketing team in accelerating customer
acquisition and advancing State Street’s brand.
“We remain focused on putting exceptional client experience at
the center of our strategy,” said McCarthy. “As an award-winning
global marketing executive known for applying business and
operational rigor to creative brand and digital strategies,
Brenda’s decades of experience in brand building and B2B marketing
is an ideal fit as she takes the helm of our global marketing
organization.”
Tsai brings a wealth of experience from across the financial
services, technology and manufacturing industries. She has been
recognized for her proven track record of growing brands and
modernizing marketing at Fortune 500 firms. Most recently, Tsai
served as the chief marketing and communications officer at DXC
Technology. Prior to that, Tsai served as chief marketing officer
of Bank of New York Mellon, and as a managing director at General
Electric. Earlier in her career, Tsai held numerous marketing
leadership roles at Procter & Gamble.
“State Street’s mission of creating better outcomes for the
world’s investors and the people they serve is of critical
importance, and I am thrilled to build upon this purpose to further
amplify the company’s brand,” said Tsai. “Our marketing
organization is home to many talented and creative professionals,
and I am committed to further building on the teams’ success and
innovating for the future.”
Tsai has been an advocate for advancing marketing and diversity
in business as a member of the Wall Street Journal CMO Council, the
Association of National Advertisers, the Ascend Executive Network
and the Women’s Forum of New York. She earned an MBA and a master’s
degree in international studies from the Wharton School at the
University of Pennsylvania and a bachelor’s degree with honors in
political science from Stanford University.
About State Street
State Street Corporation (NYSE: STT) is one of the world's
leading providers of financial services to institutional investors
including investment servicing, investment management and
investment research and trading. With $38.2 trillion in assets
under custody and/or administration and $3.5 trillion* in assets
under management as of June 30, 2022, State Street operates
globally in more than 100 geographic markets and employs
approximately 40,000 worldwide. For more information, visit State
Street's website at www.statestreet.com.
*Assets under management as of June 30, 2022 includes
approximately $66 billion of assets with respect to SPDR® products
for which State Street Global Advisors Funds Distributors, LLC
(SSGA FD) acts solely as the marketing agent. SSGA FD and State
Street Global Advisors are affiliated.
© 2022 State Street Corporation - All Rights Reserved
State Street Corporation One Lincoln Street, Boston, MA
02111-2900.
4865218.1.1.GBL.RTL
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version on businesswire.com: https://www.businesswire.com/news/home/20220721005555/en/
Media Contact: Ed Patterson epatterson@statestreet.com +1
404 213 3106
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