--A variety of companies lock in low interest rates on a busy Tuesday

--Nearly $10 billion is priced, led by Royal Dutch Shell

--The cost to protect corporate bonds from default falls to a three-month low

(Adds final deal size in the second paragraph and pricing for the Shell and Philip Morris deals beginning at the 15th paragraph.)

 
  By Patrick McGee 
 

A better-than-expected U.S. retail sales report supported the corporate bond market and helped companies to continue borrowing at some of the lowest rates on record Tuesday.

Ten companies issued around $9.8 billion of bonds, marking the fifth-busiest session ever recorded in August and the 12th busiest day of 2012, according to Dealogic records going back to 1995.

Among the largest deals were multinational oil and gas company Royal Dutch Shell PLC (RDSA, RDSB), which offered $2.5 billion in its first foray into the U.S. markets since June 2010, while tobacco producer Philip Morris International Inc. (PM) issued $2.25 billion and oil company Cenovus Energy Inc. (CVE) sold $1.25 billion.

New deals flooded the market after a report showed U.S. retail sales climbed 0.8% in July--the first gain in four months, easily beating the 0.3% consensus forecast.

Positive sentiment enabled the cost of protecting against corporate-bond defaults fall to its lowest level in more than three months, according to Markit's CDX North America Investment-Grade Index.

The CDX index improved 0.9% in late-morning trading to 102 basis points, indicating the annual cost to insure $10 million of bonds would be $102,000. In late trading, however, the index deteriorated to 103 basis points. A basis point is one-hundredth of a percentage point.

The rising sentiment has contributed to an unusually busy August, as companies take advantage of ultralow financing rates. According to the Barclays corporate bond index, the average corporate bond yields just 2.98%.

"Corporations are loving it," said Mark Cernicky, managing director at Principal Global Investors, an asset manager with $72 billion in fixed income.

Mr. Cernicky pointed out that new deal concessions--the extra yield issuers must pay to entice investors, compared to existing bonds--are small or nonexistent as investors strive to own the most liquid bonds. He called demand "incredible" despite significant issuance in recent weeks.

"We may be getting to the point where we reach a peak and could get some investor push-back," he added.

But rates are looking attractive to investors convinced low Treasury rates will be the norm for years to come as the global economy stagnates.

"I'm really beginning to think we are stuck in a big [economic] slump for five years," said Mary Talbutt-Glassberg, fixed-income portfolio manager and trader at Davidson Trust Co.

Edward Marrinan, head of macro credit strategy at RBS Securities Inc., has spoken of a "gravitational pull" in the credit markets, reminiscent of Japan's experience in the late 1990s. As more investors flock to Treasurys whenever negative headlines emerge, Treasury rates fall and a dearth of obvious alternatives forces corporate-bond rates to compress further, a situation similar to what Japan saw.

"A lot of people out there are beginning to believe the Fed," Ms. Talbutt-Glassberg added, meaning a belief the Federal Reserve won't increase interest rates before 2014. So a natural reaction now is, "let's spend the money," she said.

Such sentiment allowed Shell to sell five-, 10- and 30-year bonds at yields of 1.244%, 2.424% and 3.627%, respectively, reflecting spreads to Treasurys of 0.50, 0.70 and 0.82 percentage point.

Shell last sold bonds in the U.S. in June 2010, including a five-year bond with a 3.1% coupon, data provider Dealogic shows. Tuesday's five-year yield, at 1.244%, underscores the savings companies can achieve in this low-rate environment.

The new issue carries provisional ratings of Aa1 from Moody's Investors Service and AA from Standard & Poor's Ratings Services.

The Philip Morris deal, which also comprised five-, 10- and 30-year maturities, offered investors fixed-yields of 1.348%, 2.629% and 4.014%, respectively. They carry single-A ratings from all three ratings firms.

Other companies selling senior bonds included American Express Co. (AXP), Blackstone Holdings, Liberty Mutual Group, Baltimore Gas & Electric and India's ICICI Bank Ltd. (IBN, 532174.BY).

Additionally, State Street Corp. (STT) offered $500 million of noncumulative preferred shares, which are subordinate to senior debt but still rated investment-grade. Reinsurance Group of America Inc. (RGA) also offered $400 million of subordinate bonds that pay a fixed rate for the first decade, then convert to floating-rate notes.

Write to Patrick McGee at patrick.mcgee@dowjones.com

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