DETROIT, Feb. 8, 2021 /PRNewswire/ -- Rocket
Mortgage, the nation's largest mortgage lender, today announced the
incredible success of its Super Bowl Squares Sweepstakes. During
last night's big game, the company awarded a total of $1.6 million to 14 lucky individuals through
Rocket Mortgage Super Bowl Squares – the largest ever game of
squares.
Rocket Mortgage's free-to-play giveaway surprised two grand
prize winners – Derrick C. from West
Chester, Pa. and Maria H. from North Haven, Conn. – providing each
$500,000 which can be used to
purchase the home of their dreams. Additionally, another 12
Americans won $50,000 each, one for
every score change in the game.
While fans were waiting for a chance to win big when the score
aligned with their square, Rocket Mortgage aired two 60-second
commercials during the game. The ads, which starred comedic
powerhouse Tracy Morgan, drew praise
from critics, social media users and the overall voting public who
weighed in on USA Today's Ad Meter
– the premiere ranking platform for Super Bowl advertising. The
star-studded spots clearly resonated with Americans, as they took
home both the first and second place in Ad Meter rankings. Rocket
Mortgage is the first brand in 14 years to dominate the ranking
platform in such a way.
While Tracy was the star of the commercials, they also featured
cameos from action movie star Dave
Bautista, NFL defensive end Joey
Bosa and internet star Liza
Koshy.
"We enjoyed an exciting game, and appreciate the accolades our
commercials are receiving, but what really meant most to us was
changing the lives of all the winners in our Super Bowl Squares
Sweepstakes," said Casey Hurbis,
Chief Marketing Officer for Rocket Mortgage. "We love taking some
of the most exciting events in sports and finding ways to elevate
the experience – which we accomplished with the Rocket Mortgage
Squares giveaway. Whether it's helping Americans become homeowners
for the first time, finding a home that better fits their life or
make their finances more comfortable – we are lucky to be in a
position that allows us to make dreams come true every day."
Rocket Mortgage Super Bowl Squares is a supercharged,
free-to-play version of the game that is commonplace amongst
friends, neighbors and co-workers across the country. Rather than
only having one winner selected at the end of every quarter, the
company awarded $50,000 every single
time the score changed during the game, whether it was the result
of a touchdown, an extra point or two-point conversion, a field
goal or a safety.
The winners are from 13 different states across the country:
Alabama, Arizona, California, Colorado, Connecticut, Florida, Louisiana, Missouri, Nebraska, New
Mexico, Pennsylvania,
Texas and Washington.
Super Bowl Squares was not the only way Rocket Mortgage was
involved in the big game. The company also debuted two 60-second
commercials – marking its fourth time advertising during the single
largest event on American TV. This year the company supercharged
its presence with two advertisements – one focused on its digital
experience and the other highlighting the importance of local
mortgage brokers.
The spots, which aired during the second and third quarters,
featured Tracy Morgan showing
viewers the difference between being "pretty sure" and certain they
can qualify for a mortgage.
Tracy took the buyers through a myriad of wild, crazy and
hilarious scenarios that clearly displayed how "pretty sure" simply
isn't an option. Clients can be certain they will have a simple and
seamless homebuying experience when they utilize Rocket Mortgage's
digital solutions or work with an independent mortgage broker who
leverages Rocket technology.
Through a multi-year partnership with the National Football
League, Rocket Mortgage is the Official Mortgage Provider of the
NFL. You can watch both of Rocket Mortgage's Super Bowl commercials
and see a look behind-the-scenes at the making of the ads, on the
company's YouTube page.
About Quicken Loans/Rocket Mortgage
Detroit-based Quicken Loans,
the nation's largest home mortgage lender and a part of Rocket
Companies (NYSE: RKT), enables the American Dream of homeownership
and financial freedom through its obsession with an
industry-leading, digital-driven client experience. The company
closed $213 billion dollars of
mortgage volume across all 50 states in the first three quarters of
2020. In late 2015, Quicken Loans introduced Rocket Mortgage, the
first fully digital mortgage experience. Currently, 98% of all home
loans originated by Quicken Loans utilize Rocket Mortgage
Technology.
Quicken Loans moved its headquarters to downtown Detroit in 2010. Today, Quicken Loans and
Rocket Companies employ more than 22,000 full-time team members
nationwide. The company generates loan production from web centers
located in Detroit, Cleveland and Phoenix and operates a centralized loan
processing facility in Detroit.
Quicken Loans ranked highest in the country for customer
satisfaction for primary mortgage origination by J.D. Power for 11
consecutive years, 2010 – 2020, and also ranked highest in the
country for customer satisfaction among all mortgage servicers
seven consecutive years, 2014 – 2020.
Quicken Loans was once again named to FORTUNE magazine's "100
Best Companies to Work For" list in 2020 and has been included in
the magazine's top 1/3rd of companies named to the list for the
past 17 consecutive years. In addition, Essence Magazine named
Quicken Loans "#1 Place to Work in the Country for African
Americans."
For more information and company news visit
QuickenLoans.com/press-room.
Contact: Strati Moustakeas, (313)
912-7351, StratiMoustakeas@rockcentraldetroit.com
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SOURCE Rocket Mortgage