Doral 'Seals for Soldiers Fund' Promotion Results in more than $502,000 Donation
March 05 2007 - 11:09AM
PR Newswire (US)
In Three Years Promotion Has Raised Nearly $1.5 Million for
Operation Uplink WINSTON-SALEM, N.C., March 5
/PRNewswire-FirstCall/ -- The Doral Community of smokers across the
country continues to step forward showing their support of brave
service men and women around the world, raising more than $502,000
for the Veterans of Foreign Wars (VFW) Operation Uplink program.
For the three years the promotion has been offered, the Doral
Community of smokers has raised nearly $1.5 million for Operation
Uplink. Through the "Seals for Soldiers Fund" promotion, R.J.
Reynolds Tobacco Company's Doral brand invites Doral smokers from
across the country to donate pack seals (proofs of purchase). For
every pack seal received, the brand makes a donation to Operation
Uplink, a VFW program that provides phone cards to U.S. soldiers
and hospitalized veterans. Once again, response from Doral smokers
was tremendous. More than 7,500 Doral smokers took part in the
promotion, donating more than 5 million pack seals, resulting in a
donation of $502,546.10. "Doral smokers are among the most caring
and patriotic people in the country and they continue to show that
with their support through their participation in the Seals for
Soldiers Fund promotion," said Rob Dunham, vice president - Doral
brand marketing. "This is quite an expression of gratitude to all
the brave men and women of our armed forces for their sacrifice and
dedication. R.J. Reynolds Tobacco Company is proud to be able to
play a part in helping Doral smokers show their support." The
donation will be used to purchase calling cards to connect more
than 77,000 service men and women with their family and friends.
"We applaud R.J. Reynolds' and Doral smokers' continued commitment
to those who deserve it most," said Allen "Gunner" Kent, VFW
Adjutant General. "Their gift to Operation Uplink will provide a
tremendous boost to the VFW's efforts to maintain a vital
connection between both our military and hospitalized veterans, and
their families." R.J. Reynolds Tobacco Company (R.J. Reynolds) is
an indirect wholly owned subsidiary of Reynolds American Inc.
(NYSE:RAI). R.J. Reynolds is the second-largest tobacco company in
the United States, manufacturing about one of every three
cigarettes sold in the United States. R.J. Reynolds' product line
includes five of the nation's 10 best-selling cigarette brands:
Camel, Winston, Kool, Salem and Doral. For more information about
R.J. Reynolds, visit the company's Web site at
http://www.rjrt.com/. DATASOURCE: R.J. Reynolds Tobacco Company
CONTACT: David Howard of R.J. Reynolds Tobacco Company,
+1-336-741-3489 Web site: http://www.rjrt.com/
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