PulteGroup Reimagining Homes for Healthy, Work from Home Living
September 30 2020 - 8:30AM
Business Wire
All Pulte Homes to be designed around six
consumer-inspired healthy living concepts amid COVID-19
environment
National homebuilder PulteGroup, Inc. (NYSE: PHM) announced a
new series of Pulte Homes features designed to meet the needs of
today’s homebuyers navigating the “new normal.” Based on the
results of in-depth consumer research, these innovative offerings
are focused on healthy living at home, added storage opportunities
and creating an environment for increased home-based activities,
including work, exercise, learn and play.
“The pandemic has clearly changed what people want and need from
their homes,” said John Chadwick, Executive Vice President and
Chief Operating Officer of PulteGroup. “In addition to being a
place to eat, relax, and sleep, homes must now support working
and/or learning from home, help to keep us healthy, be able to
store more vital supplies, and provide space for indoor and outdoor
play; all things Pulte Homes is now offering.”
As Pulte Homes looks to the future of its home designs, it will
focus on six key consumer concepts:
- Work – space and technology for multiple adults to productively
work from home
- Storage – ability to store more necessities without giving up
living space
- Play – ample indoor spaces for relaxing and outdoor areas to
enjoy company while social distancing
- Health – keeping homes as healthy and virus-free as
possible
- Learn – specific, distraction-free areas for focused
learning
- Gym – dedicated space for at-home workouts and equipment
storage
While all concepts were deemed important, potential homebuyers
rated four of them –work, storage, play and health – as having the
largest value and significantly increasing their likelihood to
visit a Pulte Homes community or sales center.
Additionally, potential homebuyers were asked to rank features
within each of the concepts. The top features across all six
concepts are now available in Pulte Homes communities throughout
the country:
- Enhanced WiFi – superior WiFi, pre-wired throughout the
home
- Oversized Pantry – extra space to stock up on bulk items and
free up countertop space by storing small kitchen appliances
- Large Learn-In Bedroom – large child’s bedroom with extra space
for a desk to double as a study room
- Antimicrobial Countertop – non-porous surfaces that block
bacteria, mold, and mildew from penetrating the surface
- Outdoor Living – enhanced outdoor living space for entertaining
while social distancing
- Dedicated Home Office – designated office space to productively
work from home
- Hardwired Internet Outlets – hardwired outlets for home office
to deliver strong consistent connectivity resulting in improved
speed and internet stability
“Pulte Homes is an industry leader when it comes to product
innovation, as we continually listen to our homebuyers to create
truly consumer-inspired homes for each buyer group: first time,
move up and active adult,” said Manish Shrivastava, Chief Marketing
Officer of PulteGroup. “COVID-19 has made a lasting impact on our
lives, so it is crucial that our homes evolve to provide a sense of
comfort, safety and meet the changing needs of our homebuyers.”
“For example, the top desired feature is enhanced WiFi as more
Americans are working and learning from home, and we are the first
national builder to prewire houses for superior WiFi coverage as
standard for all new homes,” said Shrivastava.
Other notable home features highlighted from the homebuyer
survey, which the Company is exploring for future home innovation,
include:
- Exercise Machine Nook – a dedicated exercise niche
- Tandem Garage – third garage space for storage and a second
refrigerator for bulk grocery overflow
- H2O Filtration System – whole house water filtration to deliver
clean water to every faucet
- Hospital-Grade Air Filtration – air filters for cleaner and
improved air quality throughout the home
- Snack Zone – where kids can get their own snacks in a separate
beverage fridge/pantry area
- Beverage Center – a separate area for beverages and snacks
To learn more about Pulte Homes’ innovative designs, visit
https://www.pulte.com/innovative-home-designs.
About Pulte Homes
Pulte Homes is a national brand of PulteGroup, Inc. (NYSE: PHM).
Pulte Homes builds consumer inspired homes and communities that
provide the move-up buyer the best quality of life. Only Pulte
Homes offers the combination of innovative Life Tested Home
Designs® with an unwavering commitment to quality and attention to
detail. For more information about Pulte Homes, visit
www.pulte.com.
About PulteGroup
PulteGroup, Inc. (NYSE: PHM), based in Atlanta, Georgia, is one
of America’s largest homebuilding companies with operations in 40
markets throughout the country. Through its brand portfolio that
includes Centex, Pulte Homes, Del Webb, DiVosta Homes, American
West and John Wieland Homes and Neighborhoods, the company is one
of the industry’s most versatile homebuilders able to meet the
needs of multiple buyer groups and respond to changing consumer
demand. PulteGroup’s purpose is building incredible places where
people can live their dreams.
For more information about PulteGroup, Inc. and PulteGroup’s
brands, go to pultegroup.com; www.pulte.com; www.centex.com;
www.delwebb.com; www.divosta.com; www.jwhomes.com; and
www.americanwesthomes.com. Follow PulteGroup, Inc. on Twitter:
@PulteGroupNews.
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version on businesswire.com: https://www.businesswire.com/news/home/20200930005046/en/
Macey Kessler Office: 404‐978‐6414
macey.kessler@pultegroup.com
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