Always Uncovers New Local Data On The Impact
Period Poverty Has On School Attendance In The U.S., and Partners
with National Geographic and Feeding America® to Drive Awareness
and Change
School supplies are important for every student, but period
products are often overlooked as a vital necessity to ensure girls
are able to stay in class and focused on their education. Always,
the leader in global menstrual care, wants to change that. This
September, Always continues their #EndPeriodPoverty efforts
launched in 2018 to raise awareness and take action to help keep
girls in school.
When people learn that nearly 1 in 5 girls in the U.S. have
missed school due to lack of period products1, many are shocked and
89% of them want to take action to help keep girls in school2.
While we usually associate period poverty (i.e. the lack of access
of period products due to economic factors), with girls in other
countries, it’s not just someone else’s problem. It’s happening
closer to home than people may think. The most recent Always®
Confidence & Puberty Local Market Study surveyed cities
representative of the different regions around the country and
found that in fact, girls everywhere have missed school because of
period poverty, specifically2:
- 143,000 girls in the New York City area
- 88,000 girls in the Los Angeles area
- 65,000 girls in the Chicago area
- 57,000 girls in the Atlanta area
- 38,000 girls in the Houston area
To help raise awareness all across the country, Always is
partnering with actress and activist Sophia Bush to rally support
to #EndPeriodPoverty and keep girls in school.
“The idea that so many girls in the US, including in my own city
of Los Angeles, are having to sacrifice parts of their education
because they don’t have access to period products breaks my heart,”
said Sophia Bush. “When Always showed me the data about how
prevalent the issue is right here in my own backyard, I knew we had
to do something. I’m thrilled to know that together we’ll be able
to make a difference for so many girls this school year.”
Always believes lack of access to period products should not
stand in the way of a girl and her education. Last year, Always
donated more than 20 million period products to U.S. school girls
thanks to the support of people across the country and now want to
do more. For this back to school season, Always aims to provide
millions of additional products to help keep girls in school via
their longstanding partner, the Feeding America® network of
foodbanks.
Knowing that communities everywhere are impacted by this issue,
Always is focusing their latest efforts on not just tackling period
poverty from a national level, but also on a local level by
supporting “Period Heroes”. These are individuals leading efforts
to help #EndPeriodPoverty for school-aged girls in their
communities. Always wants to champion and highlight the amazing
work they’re doing to make a difference for girls in communities
all over the U.S.
“With the generosity of our community, we have been able to
serve young women in the East Nashville neighborhood. Now, with the
generosity of Always, we will be able to serve young women in
Nashville: Every girl. Every day. Always,” said Charity Brock, a
local Nashville Period Hero and founder of On The Dot.
While back-to-school should be an exciting time, girls that
experience period poverty often miss school and other important
confidence-building activities. The effects can be long-lasting,
and are especially damaging during puberty, when school education
and interactions are critical for adolescents’ healthy development.
Of girls that have missed school because of period poverty, not
only did 49% of them say that missing school negatively impacted
their academic performance, but 3 out of 5 tried to hide it from
the people around them2.
To further raise awareness of the impact period poverty has on
girls’ education, Always has partnered with National Geographic to
share a girl’s compelling first-hand experience with period poverty
and how access to period products and the right support can help
impact her confidence and future. You can watch Emily’s inspiring
story here www.youtube.com/always #EndPeriodPoverty. Her story will
be featured as an extended short in the “Keeping Girls in School”
episode which explores how periods are a barrier to girls’
education globally. This episode premiers on September 26 on
National Geographic as a part of the new series ACTIVATE: A GLOBAL
CITIZEN MOVEMENT3.
“We’re proud to continue our mission to keep more girls in
school by providing them with the period products they need, and to
raise awareness of this important issue,” said Hesham Tohamy, Vice
President Feminine Care Procter & Gamble. “For the past 35
years, Always has been committed to championing girls’ confidence,
and we’re not stopping now. Together with the help of valued
partners like Feeding America, local period advocates, our
customers and people around the U.S., we can help #EndPeriodPoverty
and create a country where no girl has to miss school because of
lack of access to period protection.”
Join Always, their team of social influencers, and actress &
advocate Sophia Bush to help #EndPeriodPoverty and keep girls in
school and confident. Here’s how you can help during the month of
September 2019:
- PURCHASE: Pick up a pack of Always pads4 at
participating retailers (found in website below) to spark a pad
donation to the Feeding America network.
- ENGAGE: Like or comment on our #EndPeriodPoverty
influencer posts and we’ll donate an additional pad to a girl in
need, via our Local Period Heroes’ organizations, up to a total
donation of 1 million period products.
- SHARE: Emily’s story by @NationalGeographic, tag @Always
(or @Always_brand in IG) and use #EndPeriodPoverty to help us
continue raising awareness of the issue.
To find out more about Always’ mission to #EndPeriodPoverty
and keep girls in school, visit
https://always.com/en-us/about-us/end-period-poverty.
Footnotes
1The Always Confidence & Puberty Wave VI Study, Nov. 2017;
based on females 16-24 years old.
2The Always Confidence & Puberty Local Market Study,
Jul/Aug. 2019; based on females 16-29 years old;
Census.gov/popclock .
3Learn more about ACTIVATE here:
https://www.nationalgeographic.com/activate/
4Excludes Always Discreet.
About Always
Always®, the world's leader in menstrual protection, offers a
wide range of pads, wipes and liners designed to fit different body
types, period flows and preferences. For over 35 years, Always has
been empowering millions of girls globally through puberty and
confidence education, providing products to girls in need and
tackling societal barriers to their confidence through the Always
#LikeAGirl movement. Together, Always believes we can create a
world where puberty is a moment that propels girls forward into
confident womanhood. Please visit www.always.com for more
information.
In 2016, Always was proud to announce that all their owned
production sites are zero manufacturing waste to landfill. Please
visit https://us.pg.com/environmental-sustainability/ for more
information.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
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version on businesswire.com: https://www.businesswire.com/news/home/20190904005557/en/
Olivia Kepke T: 1. 646.756.7115 Olivia.Kepke@mslgroup.com
Ivanette Bonilla T: 1.513.725.5131 Bonilla.i@pg.com
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