Protective Life Announces Simplified Issue Process for Premiere III Variable Universal Life Insurance Product

Protective Life Insurance Company is proud to announce the release of Premiere III Xpress, a simplified issue program which allows eligible candidates to purchase a Premiere III variable universal life (VUL) insurance policy without a full medical exam. With this quick and easy underwriting process, a decision will be made within just 72 hours after all requirements are received.

Premiere III Xpress is designed to simplify the purchasing process for both clients and agents, especially those who may have avoided variable universal life insurance in the past because of perceived complexity.

Premiere III Xpress may also be an ideal solution for younger, affluent customers who are already contributing the maximum amount to their qualified retirement plans and are concerned about potentially rising income taxes in the future.

Available to standard underwriting risk individuals ages 30-55, Premiere III Xpress is designed to thrive in a life insurance retirement planning scenario. Premiere III Xpress also offers an optional Disability Benefit Rider, and includes Protective Life’s innovative Defined Objectives program, a no-cost monitoring and review service that helps VUL customers stay on track to meet long-term goals.

“Variable universal life insurance can be an extremely valuable part of a financial strategy,” says John Deremo, Senior Vice President and Chief Distribution Officer of Protective Life. “Not only does VUL offer insurance protection and flexibility, but it can also provide tax advantages and a source of supplemental retirement income.”

“We’re always looking for ways to improve Protective’s customer experience,” continued Deremo. “And we feel we’ve done that with Premiere III Xpress.”

--------------------------------------------------Protective Life Insurance CompanyStrength. Stability. Integrity.

Protective Life Insurance Company helps to provide financial security through insurance and investment products. For more than one hundred years, our Company has remained true to its core values of quality, serving people and growth. This unwavering commitment to treating people the way we would like to be treated has been rewarded with stable, long-term relationships and growth. Today, Protective Life is one of the nation’s leading insurance companies, drawing on a heritage of strength and a tradition of innovation, while proving the wisdom of our Company’s vision: Doing the right thing is smart business.®--------------------------------------------------

This is only a summary of the Premiere III product as issued through the Premiere III Xpress simplified issue program. Premiere III (VUL-12) issued by Protective Life Insurance Company (PLICO). Securities offered by Investment Distributors, Inc. (IDI). Both located in Birmingham, AL. IDI is the principal underwriter for registered insurance products issued by PLICO, its affiliate. Consult the product prospectus for complete details. Product features and availability may vary by state.

Variable universal life insurance involves the risk of investing in stocks, bonds and other securities, including market, interest rate and credit risk and loss of principal. If the investment performance of underlying investments is poorer than expected (or if sufficient premiums are not paid), the policy may lapse or not accumulate sufficient value to fund the intended application. Investments in variable universal life insurance policies are subject to fees and charges from both the insurance company and the managers of underlying investments. Loans and withdrawals may negatively impact policy value, investment performance, death benefit, and any Lapse Protection.

Investors should carefully consider the investment objectives, risks, charges, and expenses of a variable universal life insurance policy and its underlying investment options before investing. This and other information is contained in the prospectuses for the variable universal life insurance policy and its underlying investment options. Investors should read the prospectuses carefully before investing. Prospectuses may be obtained by contacting PLICO at (800) 628-6390.

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