PMI Launches Online Hub Offering Inspiration to ‘Unsmokers’
June 13 2019 - 6:37AM
Business Wire
Philip Morris International (PMI) today launches
unsmokeyourworld.com, a new online hub for those that want to
unsmoke themselves or their loved ones, their communities, or the
world. The website aims to provide an inspiring and engaging place
to help people kick-start their smoke-free journeys. The best way
to unsmoke is to quit cigarettes and nicotine completely. For adult
smokers that don’t the next best option is to switch to a better
alternative.
A new survey conducted by Povaddo, commissioned by PMI, shows
the potential to improve personal and social relationships by
quitting cigarettes. Almost three-quarters—71 percent—of nonsmokers
who are in a relationship with a smoking partner said they have had
disagreements with their partner because he/she smokes cigarettes.
The results showed even higher levels of disagreement in Israel,
Italy and Russia, with 80 percent or more stating they have argued
with their partner over smoking.
Have you ever had a disagreement or argument with your partner
or spouse because he/she smokes cigarettes?
Yes
Russia U.K. U.S. Hong Kong
Israel Italy 82% 63% 63% 67% 80% 87% Japan Mexico
Australia Brazil Denmark Germany 55% 77% 68% 72% 56% 55% Base:
former and never smokers with a partner that smokes
Smokers, however, were less likely to recognize the impact that
smoking has on their relationships with loved ones, with just, on
average, 36 percent of them acknowledging that smoking has caused
arguments with their loved ones.
My smoking causes arguments with loved ones:
Strongly/ Somewhat agree
Russia
U.K.
U.S.
Hong Kong Israel
Italy 38% 32% 32%
42% 43% 43% Japan Mexico Australia Brazil Denmark Germany 22% 43%
25% 62% 8% 22% Base: current and occasional smokers.
Figures have been summed due to
rounding
“This research shows the scale of the task ahead to help smokers
understand the positive impact that unsmoking could have on their
relationships,” said Jacek Olczak, Chief Operating Officer, PMI.
“We believe that this type of insight should be made known to
smokers so they can engage in a conversation and understand the
benefits of getting behind the #unsmoke movement.”
Aiming to unify communities toward a smoke-free world, PMI’s
unsmokeyourworld.com is an online hub where adult smokers and those
that care about them can discover more about ways to unsmoke. The
site shares stories of unsmoke heroes describing their smoke-free
journeys and encourages readers to share their own stories.
Olczak continues: “Change comes from communities uniting behind
a positive conversation, which is why we have created this place
for people to come together and hear each other’s stories for
inspiration. This is an important new tool for adult smokers and
those who care about them so they can access resources to inspire
them to leave cigarettes behind.”
Interactive elements engage readers to understand the facts
behind unsmoking and allows them to publicly get involved. Users
can add an ‘Unsmoke Your World’ overlay to any image they want so
they can show support on social media. They can also download and
share a selection of gifs to celebrate unsmoke successes.
Since April 2019, over 115,000 digital #unsmokeyourworld actions
have taken place across the globe—ranging from individuals
supporting the campaign on social media to engaging with digital
content. PMI’s is calling for people to take action and create a
strong movement to an unsmoked world. For more information visit,
unsmokeyourworld.com.
About the Povaddo SurveyThis survey was carried out 24
April-6 May, 2019, by Povaddo, a leading public opinion research
firm, on behalf of Philip Morris International. The survey fielded
a total of 16,099 online interviews among general population adults
21-74 years of age across 13 countries (Argentina, Australia,
Brazil, Denmark, Germany, Hong Kong, Israel, Italy, Japan, Mexico,
Russia, United Kingdom and United States). The survey carries an
overall margin of error of +/- 1% at the 95 percent confidence
interval.
About #UnsmokeyourworldPMI is transforming its business
and increasing awareness of the urgent need to become smoke-free as
well as awareness of better alternatives for smokers who would
otherwise continue to smoke. PMI is producing smoke-free products
that are a better choice for smokers than continued cigarette
smoking and can benefit public health.
#Unsmoke is a PMI initiative to speed up an historic change in
public health. Through the #unsmoke movement, we want to bring
together a community of people who can accelerate this change by
becoming advocates of the message that for smokers who would
otherwise continue to smoke, there are better alternatives to
choose from.
#Unsmokeyourworld is a global conversation that inspires human
stories—for the people, by the people.
About Philip Morris InternationalDelivering a Smoke-Free
Future Philip Morris International (PMI) is leading a
transformation in the tobacco industry to create a smoke-free
future and ultimately replace cigarettes with smoke-free products
to the benefit of adults who would otherwise continue to smoke,
society, the company and its shareholders. PMI is a leading
international tobacco company engaged in the manufacture and sale
of cigarettes, smoke-free products and associated electronic
devices and accessories, and other nicotine-containing products in
markets outside the U.S. PMI is building a future on a new category
of smoke-free products that, while not risk-free, are a much better
choice than continuing to smoke. Through multidisciplinary
capabilities in product development, state-of-the-art facilities
and scientific substantiation, PMI aims to ensure that its
smoke-free products meet adult consumer preferences and rigorous
regulatory requirements. For more information, please visit
http://www.pmi.com and www.pmiscience.com.
# # #
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David FraserPhilip Morris International Media OfficeT. +41 (0)58
242 4500E. david.fraser@pmi.com
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