Owens Corning Launches Duration(R) Premium Cool Roof Shingles Which Combine Green and Beauty
January 22 2009 - 11:00AM
PR Newswire (US)
Shingles meet California Title 24 and Initial ENERGY STAR(R)
requirements; help reduce roof temperatures up to 10 degrees; and
offer more vibrant color than previously available for cool roofs
LAS VEGAS, Jan. 22 /PRNewswire-FirstCall/ -- At the International
Builders' Show in Las Vegas, global building materials and
composite solutions leader Owens Corning (NYSE:OC), launched a line
of uniquely colored, dimensional, premium cool roof shingles which
meet California Title 24 Cool Roof and initial ENERGY STAR
reflective requirements, and are rated by the Cool Roof Rating
Council. The shingles, which are part of the company's breakthrough
Duration(R) Series Shingles with SureNail(R) Technology, also help
reduce roof temperatures by up to 10 degrees in warm weather(1),
lower energy bills and reduce wear and tear on air conditioners.
"Duration(R) Premium Cool roof shingles are designed to help our
customers meet increasing demand for green products. They offer
more vivid color choice versus other cool shingles introduced to
date and further enhance the value of our Duration line, which has
been one of our most popular roofing introductions in history,"
said Sue Burkett, marketing manager for Owens Corning Residential
Roofing. To develop the initial color palette, Burkett explained
that Owens Corning product development teams used solar reflective
granules in a unique brighter, richer color range than would
normally be expected for a solar reflective roof. "Consumer
research told us the general perception was that a cool roof had to
look washed out (be very light) to be effective -- and our studies
proved that to be false," said Burkett. "Homeowners looking to have
green solutions and beautiful homes can now have both." With the
initial launch, Duration(R) Premium Cool roof shingles will be
offered in Sage, Sunrise, Harbor Fog and Frosted Oak and available
in California to meet Title 24 Cool Roof requirements that go into
effect August 1, 2009. Distribution will be expanded to additional
regions to meet market demand. "This launch continues our 70-year
history of innovation. It is one more solution we are providing to
enhance the energy efficiency of buildings, which consume 40
percent of the energy in the U.S. That is more than industry and
more than transportation," said Frank O'Brien-Bernini, chief
sustainability officer for Owens Corning. "By combining building
science with aesthetics, we are enhancing the beauty of the energy
efficiency solutions we bring to market. Products that deliver
improved energy efficiency while boosting curb appeal are more
broadly embraced, enhancing the livability of our communities,
which is a key tenet of sustainability and our company's focus on
greening our products." "In challenging economic conditions," added
Burkett, "giving our customers additional options like Duration(R)
Premium Cool shingles is a key example of our commitment to
continuing to deliver differentiated value. The product helps
improve the ease and accuracy of installation and provides
performance benefits while offering a beautiful, greener, more
energy efficient solution -- which is key to helping our customers
stand out in a slowing market." To learn more about Duration(R)
Premium Cool shingles or any products in Owens Corning's complete
line of roofing system products, please visit
http://www.owenscorning.com/ or call 1-800-GET-PINK(TM).
Sustainability at Owens Corning At Owens Corning, we define
sustainability as meeting the needs of the present without
compromising the world that we leave to the future. This approach
to business energizes our people, creates growth opportunities for
our customers and drives value for our stakeholders. For more
information about our sustainability programs, how this
announcement contributes to our company's commitment to
accelerating energy efficiency improvements in the built
environment, or to see the latest edition of our sustainability
report, go to http://www.owenscorning.com/sustainability. About
Owens Corning Owens Corning (NYSE:OC) is a leading global producer
of residential and commercial building materials, glass fiber
reinforcements and engineered materials for composite systems. A
Fortune 500 company for 53 consecutive years, Owens Corning is
committed to driving sustainability through delivering solutions,
transforming markets and enhancing lives. Founded in 1938, Owens
Corning is a market-leading innovator of glass fiber technology
with sales of $5 billion in 2007 and 18,000 employees in 26
countries on five continents. Additional information is available
at http://www.owenscorning.com/. (1) Estimated roof surface
temperature reduction based on 1998 NIST study, Analytical Study of
Residential Buildings With Reflective Roofs. A 10F temperature
reduction is representative of a change from a typical roof to a
cool roof (solar reflectance 0.10 to 0.25) in most climates.
DATASOURCE: Owens Corning CONTACT: Ried Artis of Owens Corning,
+1-419-248-5577, ; or Liza Hand of HMH, +1-503-973-9220, , for
Owens Corning Web site: http://www.owenscorning.com/ Company News
On-Call: http://www.prnewswire.com/comp/677350.html
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