With 95% more efficiency, Life Science Connect
scales their webinar program by 4X through ON24
Life Science Connect, a media publishing and marketing and sales
enablement company, scaled their webinar program output by 4X and
improved their efficiency by 95%, resulting in 5X revenue growth.
ON24 (NYSE: ONTF), a leading digital engagement platform that helps
sales and marketing teams create engaging experiences, generate
data-driven insights and drive pipeline and revenue growth.
As a leading life sciences publishing company, Life Science
Connect needed a way to deliver valuable thought leadership with
audiences across the entire drug development process and share
insights about that audience engagement with their clients so that
they can connect with their prospective buyers. That’s why Life
Science Connect chose ON24 as its platform for digital engagement,
giving them an innovative way to quickly deliver digital
experiences at scale while providing an unparalleled source of
first-party data.
“The first-party data we generate with ON24 is more substantial
than we can get anywhere else,” said Miles Szkoda, Virtual Event
Director, Life Science Connect. “We integrate ON24 data with our
internal marketing data to get a holistic view of the people who
engage with our content. That is powerful.”
Through its network of online life sciences publications, Life
Science Connect develops expert content and resources for its
community of professionals in the pharmaceutical, medical research
and clinical sectors. With ON24 Webcast Elite, Life Science Connect
was able to scale from 20 to over 100 annual webinars that were
integrated with their custom in-house marketing automation
platform. Additionally, they were able to utilize ON24’s automation
capability to eliminate nearly 40 hours a month of work when it
came to set up and creation.
“The ability to scale our program output with ON24 is
game-changing,” says Szodka. “With the time we’re saving on every
webinar, we’re able to drive continuous ROI for our business while
elevating the experience for our audience.”
Across their digital experiences, the organization utilizes the
library of ON24 engagement tools to surface product interest and
buying intent from their audience. These data-driven insights are
key to differentiating Life Science Connect and elevate the value
they provide to their clients.
“Life Science Connect demonstrates the impact that a digital
engagement strategy can have on both the publishing and life
sciences industries. Because Life Science Connect can drive deep
engagement and automatically surface those as insights, they are
able to go beyond lead generation and provide a strategic,
full-funnel solution for their clients,” said Tessa Barron, Vice
President of Marketing, ON24. “We’re proud to help power this
transformation and enable Life Science Connect to build client
partnerships that are truly win-win.”
ON24 Webcast Elite is a part of the ON24 experience product
portfolio, which also includes ON24 Forums, ON24 Engagement Hub,
ON24 Target, ON24 Go Live and ON24 Virtual Conference. Through the
ON24 platform, sales and marketing organizations create webinar,
virtual event and content experiences that drive deep engagement,
generate data-driven insights and deliver revenue growth.
To learn more about how ON24 powers Life Science Connect’s
digital engagement strategy, read the story here:
https://www.on24.com/customer-stories/life-science-connects-webinar-program-drives-5x-revenue-growth-with-improved-efficiency-increased-output/
About Life Science Connect
Life Science Connect hosts an online community network that
spans the entire life sciences ecosystem, from discovery through
commercialization, and covers topics across the industry including
clinical trials, biopharma, and outsourcing. The organization helps
its reader audiences and strategic partners connect, collaborate
and contribute to help eliminate buying and selling inefficiencies
and accelerate the advancement of life-improving innovation.
About ON24
ON24 is on a mission to re-imagine how companies engage,
understand and build relationships with their audience in a digital
world. Through our leading sales and marketing platform for digital
engagement, businesses use our portfolio of webinar, virtual event
and content experiences to drive engagement and generate
first-party data, delivering revenue growth across the enterprise –
from demand generation to customer success to partner
enablement.
ON24 powers digital engagement for more than 2,000 customers
worldwide, including 3 of the 5 largest global technology
companies, 3 of the 6 largest US banks, 3 of the 5 largest global
healthcare companies, and 3 of the 5 largest global industrial
manufacturers, enabling organizations to reach millions of
professionals a month for billions of engagement minutes per year
with all the first-party data being captured, generated and
integrated from one place. ON24 is headquartered in San Francisco
with global offices in North America, EMEA, and APAC. For more
information, visit www.ON24.com.
Forward-Looking Statements
This document contains “forward-looking statements” under
applicable securities laws. In some cases, such statements can be
identified by words such as: “expect,” “convert,” “believe,”
“plan,” “future,” “may,” “should,” “will,” and similar references
to future periods. Forward-looking statements include express or
implied statements regarding our ability to achieve our business
strategies, growth, or other future events or conditions. Such
statements are based on our current beliefs, expectations, and
assumptions about future events or conditions, which are subject to
inherent risks and uncertainties, including the risks and
uncertainties discussed in the filings we make from time to time
with the Securities and Exchange Commission. Actual results may
differ materially from those indicated in forward-looking
statements, and you should not place undue reliance on them. All
statements herein are based only on information currently available
to us and speak only as of the date hereof. Except as required by
law, we undertake no obligation to update any such statement.
© 2023 ON24, Inc. All rights reserved. ON24 and the ON24 logo
are trademarks owned by ON24, Inc., and are registered in the
United States Patent and Trademark Office and in other
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version on businesswire.com: https://www.businesswire.com/news/home/20230202005042/en/
Media Contact: Tessa Barron press@on24.com
Investor Contact: Lauren Sloane
investorrelations@on24.com
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