Video: 1,000 Teachers at 1,000 Schools to be Honored by OfficeMax With Surprise Donation Ceremonies on October 2 in One of the L
October 02 2007 - 6:00AM
PR Newswire (US)
OfficeMax Partners With Adopt-A-Classroom For 'A Day Made Better,'
Driving Community Action To End $4 Billion 'Teacher-Funded
Classroom' Spend NAPERVILLE, Ill., Oct. 2 /PRNewswire/ -- One
thousand teachers at 1,000 schools across the United States will be
surprised with in-class ceremonies featuring more than $1 million
worth of donated school supplies (nearly $1,200 worth per school)
on October 2, as OfficeMax(R) Incorporated (NYSE:OMX) kicks off its
"A Day Made Better" campaign to eliminate "teacher-funded"
classrooms. Due to budget shortfalls, teachers are now forced to
spend nearly $4 billion annually out of their own pockets (an
average of $1,200 per teacher) for basic classroom supplies. To
call attention to this issue, more than 4,000 OfficeMax associates
-- working secretly with 1,000 principals to ensure the element of
surprise -- will honor 1,000 teachers in 1,000 schools with
donations to the schools of much-needed supplies at 10:00 a.m. on
October 2, in one of the largest single-day school advocacy
campaigns to date. To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/officemax/29720/ "It's astounding
that teachers have to reach into their own wallets to buy billions
of dollars worth of basic school supplies -- markers, posters and
pencil sharpeners," says Bob Thacker, senior vice president of
marketing for OfficeMax. "Our October 2 'A Day Made Better'
campaign has one message: it's time to act together so that our
teachers can focus on educating our children, without worrying
about where their basic classroom supplies will come from." To
execute "A Day Made Better," every one of OfficeMax's retail stores
and distribution centers are collaborating with a principal for at
least one community school from Los Angeles, Denver and Seattle to
Boston, Miami and New York, and hundreds of other cities. Selected
by OfficeMax's non-profit partner, Adopt-A-Classroom
(http://www.adoptaclassroom.org/), the principals have nominated
one teacher at each of the 1,000 schools who exemplify a passion
for learning and innovative classroom techniques. And -- until
October 2 -- none of the 1,000 teachers will know they've been
chosen to be honored. "Outside of the home, the teacher is the
primary influence on our children," said Jamie Rosenberg, Founder
and Executive Director of Adopt-A-Classroom, which has raised more
than $6 million on behalf of classrooms since its inception. "In
spite of increasing demand for qualified teachers, 50 percent of
our teachers quit within their first five years due largely to a
lack of support. On October 2, OfficeMax's 'A Day Made Better'
campaign will begin the process of rallying parents, local
governments and businesses to eliminate teacher-funded classrooms
by giving teachers the support they deserve." "Community
participation is key to resolving this resource crisis -- OfficeMax
alone can't bring all the support teachers need," adds Carolynn
Brooks, vice president, diversity and inclusion for OfficeMax.
"Today, we challenge everyone to show their support for just one
teacher in their community and, together, let our teachers know
that we will not fail them in their mission to educate our
children." OfficeMax and Adopt-A-Classroom are also raising
additional funds for local teachers, urging OfficeMax customers to
make a donation to Adopt-A-Classroom at its retail stores, where,
for a minimum $2 donation, consumers will receive a limited edition
magnetic picture frame as a gift. For more information about A Day
Made Better, visit http://www.officemax.com/. About OfficeMax
OfficeMax Incorporated (NYSE:OMX) is a leader in both business-to-
business office products solutions and retail office products. The
OfficeMax mission is simple. We help our customers do their best
work. The company provides office supplies and paper, in-store
print and document services through OfficeMax ImPress(TM),
technology products and solutions, and furniture to consumers and
to large, medium and small businesses. OfficeMax customers are
served by approximately 35,000 associates through direct sales,
catalogs, e-commerce and more than 900 stores. To find the nearest
OfficeMax, call 1-877-OFFICEMAX. For more information, visit
http://www.officemax.com/. OfficeMax Media Contact William Bonner,
630-864-6066 Jennifer Rook, 630-864-6057 - or - Heather Schwartz,
Maccabee PR, 612-247-9365 Paul Maccabee, Maccabee PR, 612-337-0087
OfficeMax Investor Contact John Jennings - 630-864-6820
http://www.prnewswire.com/mnr/officemax/29720DATASOURCE: OfficeMax
Incorporated CONTACT: Media, William Bonner, +1-630-864-6066, or
Jennifer Rook, +1-630-864-6057, both of OfficeMax Incorporated; or
Heather Schwartz, +1-612-247-9365, or Paul Maccabee,
+1-612-337-0087, both of Maccabee PR, for OfficeMax Incorporated;
or, Investors, John Jennings, +1-630-864-6820 Web site:
http://www.officemax.com/ http://www.adoptaclassroom.org/
http://www.prnewswire.com/mnr/officemax/29720
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