Nike, Take-Two Team Up to Offer Real-Life Versions of Virtual Shoes

Date : 10/21/2019 @ 9:57PM
Source : Dow Jones News
Stock : Nike Inc (NKE)
Quote : 93.05  0.0 (0.00%) @ 12:00AM

Nike, Take-Two Team Up to Offer Real-Life Versions of Virtual Shoes

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   By Stephen Nakrosis 

Take-Two Interactive Software Inc. (TTWO) and Nike Inc. (NKE) have teamed up to offer players of NBA2K20 the chance to outfit their virtual player with signature shoes, and the opportunity to win a physical pair of those same custom sneakers.

Players of NBA2K20 who create a player using the game's MyPLAYER feature can complete in-game challenges to win up to 10 pairs of virtual signature shoes to be released by Nike. Players completing those challenges also will be eligible for a chance to purchase a real-life version of the virtual footwear.

"NBA 2K20 players will need to link their 2K account with a Nike account and download the Nike SNKRS App, as the shoes won't be available for direct purchase from Nike without completing specific in-game challenges," the companies said.

Eric Wood, Nike's VP of Digital Partnerships, said, "By now giving NBA 2K gamers the opportunity to connect their membership platforms we are unlocking a new way for those who live the game virtually, and physically, to earn access to a very cool range of exclusive Nike products."


--Write to Stephen Nakrosis at


(END) Dow Jones Newswires

October 21, 2019 17:42 ET (21:42 GMT)

Copyright (c) 2019 Dow Jones & Company, Inc.

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