Nike, Take-Two Team Up to Offer Real-Life Versions of Virtual Shoes

Date : 10/21/2019 @ 9:57PM
Source : Dow Jones News
Stock : Nike Inc (NKE)
Quote : 93.05  0.0 (0.00%) @ 12:00AM

Nike, Take-Two Team Up to Offer Real-Life Versions of Virtual Shoes

TakeTwo Interactive Soft... (NASDAQ:TTWO)
Historical Stock Chart

1 Month : From Oct 2019 to Nov 2019

Click Here for more TakeTwo Interactive Soft... Charts.
   By Stephen Nakrosis 
 

Take-Two Interactive Software Inc. (TTWO) and Nike Inc. (NKE) have teamed up to offer players of NBA2K20 the chance to outfit their virtual player with signature shoes, and the opportunity to win a physical pair of those same custom sneakers.

Players of NBA2K20 who create a player using the game's MyPLAYER feature can complete in-game challenges to win up to 10 pairs of virtual signature shoes to be released by Nike. Players completing those challenges also will be eligible for a chance to purchase a real-life version of the virtual footwear.

"NBA 2K20 players will need to link their 2K account with a Nike account and download the Nike SNKRS App, as the shoes won't be available for direct purchase from Nike without completing specific in-game challenges," the companies said.

Eric Wood, Nike's VP of Digital Partnerships, said, "By now giving NBA 2K gamers the opportunity to connect their membership platforms we are unlocking a new way for those who live the game virtually, and physically, to earn access to a very cool range of exclusive Nike products."

 

--Write to Stephen Nakrosis at stephen.nakrosis@wsj.com

 

(END) Dow Jones Newswires

October 21, 2019 17:42 ET (21:42 GMT)

Copyright (c) 2019 Dow Jones & Company, Inc.

Latest NKE Messages

{{bbMessage.M_Alias}} {{bbMessage.MSG_Date}} {{bbMessage.HowLongAgo}} {{bbMessage.MSG_ID}} {{bbMessage.MSG_Subject}}

Loading Messages....


No posts yet, be the first! No {{symbol}} Message Board. Create One! See More Posts on {{symbol}} Message Board See More Message Board Posts


Your Recent History
LSE
GKP
Gulf Keyst..
LSE
QPP
Quindell
FTSE
UKX
FTSE 100
LSE
IOF
Iofina
FX
GBPUSD
UK Sterlin..
Stocks you've viewed will appear in this box, letting you easily return to quotes you've seen previously.

Register now to create your own custom streaming stock watchlist.


NYSE, AMEX, and ASX quotes are delayed by at least 20 minutes.
All other quotes are delayed by at least 15 minutes unless otherwise stated.