NEW YORK, Aug. 15, 2019 /PRNewswire/ -- Today Nielsen
(NYSE: NLSN) released additional details around its launch of
Nielsen Total U.S. Pet Retail, the industry's first holistic view
of the U.S. pet retail market. By amplifying its read into the U.S.
retail landscape, Nielsen has become the most prominent source of
data within pet. With a view into more than 10,000 pet specialty
stores alongside Nielsen's extended All Outlets Combined (xAOC)
measurement universe, Nielsen now brings a combined and inclusive
view of pet specialty and non-specialty outlets, regional chains,
independent stores, military commissary, grocery and mass
merchandisers across the U.S.
This expanded market read works alongside Nielsen's already
robust portfolio of services comprising pet retailer key account
data from some of the biggest names in pet, pet e-commerce
measurement and Nielsen Homescan Panel covering pet. Through
Nielsen's pet channel read, companies can now track sales, share
performance and granular movements of trends within pet food and
treats, pet litter and parasiticides categories.
The launch of Total U.S. Pet Retail reflects Nielsen's
continuous enhancement of measurement within the growing pet
channel. As niche pet specialty brands continue to grow in number
and large consumer brands expand into the space, Nielsen's
Total U.S. Pet Retail brings the most comprehensive read of
performance and competition across the pet retail market. For
retailers and manufacturers of all sizes, Nielsen's pet retail
channel brings clear visibility into market opportunities, such as
the emerging $5 million cannabidiol
(CBD) pet food market or the larger $8
billion pet food and treats market currently at play within
the pet specialty channel.
"The importance of the U.S. pet retail channel has grown
exponentially as more and more consumers pamper, protect and
prioritize the well-being of their pets," said Jeanne Danubio, President, Nielsen Connect, North
America. "Nielsen's Total U.S. Pet Retail product portfolio
reinforces our commitment to helping retailers and manufacturers
grow in this critical segment, which is a hotbed for new product
innovation and premiumization. We are investing in the pet channel
to provide best-in-class measurement to ensure our clients have the
most accurate read possible of the market, as well as the data
needed to uncover unseen and untapped opportunities for
growth."
Learn more about Nielsen's Total U.S. Pet Retail at
SuperZoo.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a
global measurement and data analytics company that provides the
most complete and trusted view available of consumers and markets
worldwide. Our approach marries proprietary Nielsen data with other
data sources to help clients around the world understand what's
happening now, what's happening next, and how to best act on this
knowledge. For more than 90 years Nielsen has provided data and
analytics based on scientific rigor and innovation, continually
developing new ways to answer the most important questions facing
the media, advertising, retail and fast-moving consumer goods
industries. An S&P 500 company, Nielsen has operations in over
100 countries, covering more than 90% of the world's population.
For more information, visit www.nielsen.com.
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SOURCE Nielsen