Ad Meter 30th Anniversary Bracket, presented by
Kia, crowned Budweiser’s “Puppy Love” as the top commercial of the
last three decades
USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), closed out its
Ad Meter 30th Anniversary Bracket presented by Kia, where its
audience named Budweiser’s “Puppy Love” the best Super Bowl
commercial of all time. The competition celebrated three decades of
USA TODAY’s Super Bowl Ad Meter competition, the foremost tracker
of public opinion on the game’s ads.
USA TODAY let fans pick their favorite Super Bowl ad of the last
three decades by voting in the anniversary bracket at
admeter30.usatoday.com. The 32 commercials in the competition
included the 30 winners from the past 29 years of Ad Meter (two
tied for the top prize in 2011), as well as the two highest-rated
second place finishers. At the end of five rounds of voting and
over 100,000 votes cast, the following were voted as the final four
Super Bowl commercials of all time:
- Budweiser: 2008, ”Dalmatian Trains
Clydesdale,” 8.73
- Budweiser: 2013, “Horse and Trainer
Reunited,” 7.76
- Budweiser: 2014, “Puppy Love,”
8.29
- Budweiser: 2015, “Lost Dog,” 8.10
“Consumers and advertisers have turned to Ad Meter since 1989 to
gauge which Super Bowl commercials resonate best with consumers,”
said Andy Yost, chief marketing officer, Gannett | USA TODAY
NETWORK. “We enjoyed giving fans the chance to judge the
best-of-the-best in commemoration of this popular competition.”
Additionally, USA TODAY also launched its 30th annual Ad Meter
competition, presented by Kia and sponsored by Sprint, to rank this
year’s Super Bowl commercials. Voting officially opened on January
31, enabling viewers to rate ads that have already been released by
brands and will close on February 5 at 1 AM ET. U.S. citizens, 18
years of age or older, are eligible to register as panelists at
admeter.usatoday.com. Panelists must rate every ad on a scale of
one -10 for their vote to count.
“We are thrilled to sponsor this year’s Ad Meter after receiving
the highest recognition in the competition in 2017,” said Saad
Chehab, vice president, marketing communications, Kia Motors
America. “Winning Ad Meter and being named the best Super Bowl ad
by USA TODAY’s audience is an incredible accomplishment for ad
creators, comparable to winning the Super Bowl. We at Kia
congratulate Budweiser’s “Puppy Love” for being named the Best
Super Bowl Ad of the Ad Meter era.”
“Throughout its 30-year history, Ad Meter has solidified its
spot as the gold standard for determining the best Super Bowl ad
year after year,” said Roger Solé, chief marketing officer, Sprint.
“All of us at Sprint are proud to sponsor the 2018 Ad Meter, and
look forward to another year of fierce competition and inspiring
creative work.”
Additionally, USA TODAY and Ad Age, the leading global source of
news for marketing and media communities, will continue with an
editorial partnership that will feature content around this year’s
creativity in Super Bowl advertising.
The winners of the 2018 Super Bowl Ad Meter will be announced on
the morning of Monday, February 5. All of the Super Bowl ads, as
well as complete results and analysis, can be seen at
admeter.usatoday.com.
About USA TODAY
Founded in 1982, USA TODAY reflects the pulse of the
nation, serving as host of the American conversation by delivering
high-quality, engaging content through unique visual storytelling
across all platforms. A media innovator, USA TODAY reaches nearly
80 million unique visitors each month across digital platforms,
with more than 24 million downloads of our award-winning app. USA
TODAY also remains the nation’s number one newspaper and is owned
by Gannett Co., Inc. (NYSE: GCI).
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America
continues to top quality surveys and is recognized as one of the
100 Best Global Brands and 50 Best Global Green Brands by
Interbrand. Kia serves as the "Official Automotive Partner" of the
NBA and LPGA and offers a complete range of vehicles sold through a
network of nearly 800 dealers in the U.S., including cars and SUVs
proudly built in West Point, Georgia.*
For media information, including photography,
visit www.kiamedia.com. To receive custom email notifications
for press releases the moment they are published, subscribe
at www.kiamedia.com/us/en/newsalert.
* The Sorento and Optima GDI (EX, SX & Limited and
certain LX Trims only) are assembled in the United States from U.S.
and globally sourced parts.
About Sprint
Sprint (NYSE: S) is a communications services company
that creates more and better ways to connect its customers to
the things they care about most. Sprint served 54 million
connections as of Sept. 30, 2017, and is widely recognized for
developing, engineering and deploying innovative technologies,
including the first wireless 4G service from a national carrier in
the United States; leading no-contract brands including Virgin
Mobile USA, Boost Mobile, and Assurance Wireless; instant national
and international push-to-talk capabilities; and a global Tier 1
Internet backbone. You can learn more and visit Sprint at
www.sprint.com or www.facebook.com/sprint and
www.twitter.com/sprint.
About Ad Age
Ad Age is a daily must-read for an influential audience of
decision makers and disruptors across the marketing and media
landscape. Created in 1930 to cover a burgeoning industry with
objectivity, accuracy, and fairness, Ad Age continues to be powered
by award-winning journalism. Today, Ad Age is a global media brand
focusing on curated creativity, data and analysis, people and
culture, and innovation and forecasting.
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USA TODAYChrissy Terrell, 703-854-5292Director, Corporate
Communications and Public RelationsCaterrell@usatoday.com
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