LAS VEGAS, Sept. 22, 2020 /PRNewswire/ -- BetMGM, the
market-leading sports betting and online gaming platform, is proud
to announce that Academy and GRAMMY Award winner Jamie Foxx will star in the company's new ad
campaign. The multitalented sensation, who has conquered the worlds
of comedy, film, and music, is now also the face of BetMGM's new
The King of Sportsbooks campaign.
Foxx will star in a variety of traditional and social media
advertisements for BetMGM. For their first brand campaign together,
The King of Sportsbooks, made in partnership with creative
agency 72andSunny New York, BetMGM
showcases the excitement that comes with sports betting. The
campaign will roll out in the coming weeks featuring a video ad,
with the Fountains of Bellagio in Las
Vegas as the canvas. The ad creates a "sitting on the edge
of your seat" experience by combining the magic of sports brought
to life on the Fountains, with the surrealism of Foxx levitating
above water.
"Jamie is an exceptional talent and we're proud to have him
partner with us on our new campaign for BetMGM," said BetMGM's
Chief Marketing Officer Matt
Prevost. "The King of Sportsbooks campaign is the
next step in the evolution of the BetMGM brand and Jamie brings a
unique ability to tell our story in an incredibly creative and
entertaining way. BetMGM exists at the intersection of sports and
entertainment and Jamie fits this positioning perfectly; we
couldn't be more excited to welcome him to the BetMGM family."
Jamie Foxx is an award-winning
actor, singer, and comedian. He recently won "Outstanding
Supporting Actor in a Motion Picture" at the NAACP Image Awards and
received a SAG Award nomination for "Outstanding Performance by a
Male Actor in a Supporting Role" for his performance in
Just Mercy. Foxx can currently be
seen in Netflix's Project Power, which launched on August 14, and is a starring voice in
Disney/Pixar's upcoming feature Soul set for release on
November 20.
Available for download on both iOS and Android and accessible
via desktop, BetMGM leverages an exclusive betting engine that
allows sports fans to place bets quickly and with ease and is
accessible in seven states, with plans to be live in 11 by the end
of 2020. For more information, follow @BetMGM on Twitter.
About BetMGM
BetMGM is a market leading sports betting
and gaming platform by BetMGM LLC, the joint venture between MGM
Resorts International (NYSE: MGM) and GVC Holdings Plc (LSE: GVC).
Based in New Jersey, the company
was established in July 2018 to
create a world-class sports betting and online gaming platform in
the United States, in order to
take advantage of the new opportunities created by the U.S. Supreme
Court's decision to overturn the U.S. federal Professional and
Amateur Sports Protection Act (PASPA). Utilizing GVC's US-licensed,
state-of-the-art proprietary technology platform, BetMGM offers
sports betting and online gaming via market leading brands
including BetMGM and partypoker. The company has exclusive access
to MGM's U.S. land-based and online sports betting, major
tournament poker, and online gaming businesses. For more
information visit www.roardigital.com.
About MGM Resorts International
MGM Resorts
International (NYSE: MGM) is an S&P 500® global entertainment
company with national and international locations featuring
best-in-class hotels and casinos, state-of-the-art meetings and
conference spaces, incredible live and theatrical entertainment
experiences, and an extensive array of restaurant, nightlife and
retail offerings. MGM Resorts creates immersive, iconic experiences
through its suite of Las
Vegas-inspired brands. The MGM Resorts portfolio encompasses
29 unique hotel and destination gaming offerings in the United States and Macau, including some of the most recognizable
resort brands in the industry such as Bellagio, MGM Grand, ARIA and
Park MGM. The Company's 50/50 venture, BetMGM, LLC, offers U.S.
sports betting and online gaming through market-leading brands,
including BetMGM and partypoker. The Company is currently pursuing
targeted expansion in Asia through
the integrated resort opportunity in Japan. Through its "Focused on What Matters:
Embracing Humanity and Protecting the Planet" initiative, MGM
Resorts commits to creating a more sustainable future, while
striving to make a bigger difference in the lives of its employees,
guests, and in the communities where it operates. The global
employees of MGM Resorts are proud of their company for being
recognized as one of FORTUNE® Magazine's World's Most Admired
Companies®. For more information, please visit us at
www.mgmresorts.com. Please also connect with us @MGMResortsIntl on
Twitter as well as Facebook and Instagram.
About GVC Holdings
GVC Holdings PLC is one of the
world's largest sports-betting and gaming groups, operating both
online and in the retail sector. The Group owns a
comprehensive portfolio of established brands; Sports Brands
include bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and
Sportingbet; Games Brands include CasinoClub, Foxy Bingo, Gala,
Gioco Digitale, partypoker and PartyCasino. The Group owns
proprietary technology across all of its core product verticals and
in addition to its B2C operations provides services to a number of
third-party customers on a B2B basis. The Group has also entered
into a joint-venture with MGM Resorts to capitalize on the
sports-betting and gaming opportunity in the US. The Group,
incorporated in the Isle of Man, is a constituent of the FTSE 250
index and has licenses in more than 20 countries, across five
continents. For more information see the Group's website:
www.gvc-plc.com
Statements in this release that are not historical facts are
"forward-looking" statements and "safe harbor statements" within
the meaning of the Private Securities Litigation Reform Act of 1995
that involve risks and/or uncertainties, including BetMGM's ability
to grow in new or existing jurisdictions. Management has based
forward-looking statements on current expectations and assumptions
and not on historical facts. Among the important factors that could
cause actual results to differ materially from those indicated in
such forward-looking statements include the effects of economic and
market conditions in the jurisdictions in which BetMGM operates,
competition with other iGaming and sports betting platforms, the
timing and costs of expanding in new jurisdictions as well as
obtaining and maintaining the required permits, licenses,
financings, approvals and other contingencies in connection with
growth in new or existing jurisdictions. In providing
forward-looking statements, BetMGM is not undertaking any duty or
obligation to update these statements publicly as a result of new
information, future events or otherwise, except as required by law.
If BetMGM updates one or more forward-looking statements, no
inference should be drawn that it will make additional updates with
respect to those other forward-looking statements.
MEDIA CONTACTS:
BetMGM
Elisa Richardson
press@betmgm.com
MGM Resorts
Scott
Ghertner
sghertner@mgmresorts.com
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SOURCE MGM Resorts International