LAS VEGAS, Sept. 12, 2019 /PRNewswire/ -- MGM Resorts
International (NYSE: MGM) today announced that GameSense, an
innovative responsible gaming initiative that was adopted by MGM
Resorts in 2017, recently surpassed 1 million customer
interactions at its U.S properties. The program focuses on having
positive, transparent and proactive conversations about how to
gamble responsibly. The adoption of GameSense marked an
unprecedented commitment to integrating responsible gambling
education into the MGM Resorts guest service model and the
achievement of this milestone further supports MGM Resorts'
responsible gaming culture.
GameSense is an industry leading program, developed and licensed
to MGM Resorts by the British Columbia Lottery Corporation (BCLC).
The program comes alive through personal interactions between
guests and trained staff based at each property's M life Rewards
desk. In addition to speaking to trained employees – known as
GameSense Advisors – guests also utilize interactive GameSense
touchscreens and can pick up educational materials and other
resources. GameSense is designed to help guests make informed
decisions and to help keep gambling fun. The program has earned
recognition from the National Council on Problem Gambling.
"We're thrilled to have reached this milestone," said
Rich Taylor, Executive Director of
Responsible Gaming at MGM Resorts. "Our conversations with
guests are not only about encouraging responsible play, but
improving guest relationships and providing world-class service.
I'm so proud of our teams, especially the GameSense Advisors, who
deliver GameSense to our guests every day."
MGM Resorts Recognizing Responsible Gambling Education Week
Sept. 16-20
GameSense is reaching landmark milestones as MGM Resorts
prepares to recognize Responsible Gaming Education Week. From Sept.
16-20, Responsible Gaming Education Week brings together
industry, advocacy regulator and other key stakeholders to promote
transparency and gaming literacy while showcasing an everyday
commitment to responsible gaming.
During Responsible Gambling Education Week, the company is
partnering with American Gaming Association (AGA) to help spread
awareness and educate guests on how to make informed and
responsible decisions while playing. MGM Resorts and the AGA both
prioritize responsible gaming as an integral part of the industry's
daily operations. Responsible Gaming Education Week efforts are
taking place as MGM Resorts' newly opened and recently remodeled
sports books prepare for an influx of guests for football
season.
ABOUT MGM RESORTS INTERNATIONAL
MGM Resorts International (NYSE: MGM) is an S&P 500® global
entertainment company with national and international locations
featuring best-in-class hotels and casinos, state-of-the-art
meetings and conference spaces, incredible live and theatrical
entertainment experiences, and an extensive array of restaurant,
nightlife and retail offerings. MGM Resorts creates immersive,
iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts
portfolio encompasses 30 unique hotel and destination gaming
offerings including some of the most recognizable resort brands in
the industry. Expanding throughout the U.S. and around the world,
the company recently acquired the operations of Empire City Casino
in New York and Hard Rock Rocksino
in Ohio, which was rebranded as
MGM Northfield Park. In 2018, MGM Resorts opened MGM Springfield in
Massachusetts, MGM COTAI in
Macau, and the first
Bellagio-branded hotel in Shanghai. The 82,000 global employees of MGM
Resorts are proud of their company for being recognized as one of
FORTUNE® Magazine's World's Most Admired Companies®. For more
information visit us at www.mgmresorts.com.
MGM RESORTS
CONTACTS:
News
Media
MARC
JACOBSON
Manager of Media
Relations
media@mgmresorts.com
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SOURCE MGM Resorts International