Dynamic Yield Positioned Highest In Execution and Furthest In Vision in 2023 Gartner Magic Quadrant for Personalization Engines
September 12 2023 - 12:00PM
Business Wire
Latest report marks company’s sixth consecutive
year as a Leader
Dynamic Yield by Mastercard, announced today it has been
positioned both highest on the Ability to Execute axis and furthest
on the Completeness of Vision axis in the 2023 Gartner® Magic
QuadrantTM for Personalization Engines.* This also marks the sixth
year it has placed in the Leaders Quadrant.
“Innovative technology not only closely reflects the demands of
a changing world, but also anticipates and rapidly responds to its
next move,” said Ori Bauer, CEO of Dynamic Yield. “This is the
approach we’ve taken to our product development and offerings since
the very beginning, and we believe our philosophy and efforts are
validated and recognized year after year by the industry.”
Dynamic Yield was evaluated alongside nine other solution
providers in the space, with the company receiving its highest Use
Case score for Digital Commerce within the Gartner® companion 2023
Critical Capabilities for Personalization Engines research due to
the ability to personalize digital commerce discovery and product
promotion.**
Dynamic Yield also received positive customer reviews. On
October 25th, 2022, one Gartner® Peer InsightsTM reviewer wrote, “A
cutting-edge optimization platform which helps deliver enriching
customized customer experiences by activating data from sources to
drive sales. Dynamic Yield's experience OS provides highly
efficient algorithmic ways to match customer needs and product
offerings.”***
Here’s why Dynamic Yield believes it is preferred by
customers
- A flexible, agnostic operating system, where users can
build and manage a mix of capabilities in one place, allowing
streamlined workflows, reduced IT dependency, and increased
customization for different industries and business sizes.
- People-first machine learning, keeping privacy by design
and consent at the center of innovation driven by state-of-the-art
deep learning and predictive models that always recommend the next
best series of products.
- The power of Element, leveraging Mastercard’s
proprietary prediction models and aggregated spend insights to
reach new audiences, identify relationships between products, and
uncover macroeconomic trends for better personalization.
- Trusted, award-winning methodology, with a library of
personalization resources, including guides and frameworks (such as
the Rooted Personalization approach) that empower teams to use our
sophisticated technology to the fullest.
Other exciting developments over the last year include Affinity
Allocation for scalable 1:1 targeting; CopywriteML, a tool that
automatically suggests diverse copy ideas for personalization
campaigns; a series of interactive chatbot-based recommendation
templates; and more. Dynamic Yield also received additional
recognitions across customer-rated categories, from G2 (Winter,
Spring, and Summer Leaders in A/B Testing and Personalization),
TrustRadius (2023 Tech Cares Award), and Gartner (Peer Insights
Customers Choice recognition).
To download a complimentary copy of the report, visit:
dynamicyield.com/guides/gartner/
*Gartner, Magic Quadrant for Personalization Engines, 06
September 2023, Jason McNellis, Joseph Enever, Ant Duffin, Alex De
Fursac Gash
**Gartner, Critical Capabilities Personalization Engines, 06
September 2023, Jason McNellis, Joseph Enever, Ant Duffin, Alex De
Fursac Gash
Gartner, Peer Insights ‘Voice of the Customer’: Personalization
Engines, 21 December 2022
***Gartner Peer Insights content consists of the opinions of
individual end-users based on their own experiences, and should not
be construed as statements of fact, nor do they represent the views
of Gartner or its affiliates. Gartner does not endorse any vendor,
product or service depicted in this content nor makes any
warranties, expressed or implied, with respect to this content,
about its accuracy or completeness, including any warranties of
merchantability or fitness for a particular purpose.
Gartner is a registered trademark and service mark and Magic
Quadrant, Peer Insights are registered trademarks of Gartner, Inc.
and/or its affiliates in the U.S. and internationally and are used
herein with permission. All rights reserved.
Gartner Disclaimer
Gartner does not endorse any vendor, product or service depicted
in its research publications, and does not advise technology users
to select only those vendors with the highest ratings or other
designation. Gartner research publications consist of the opinions
of Gartner’s research organization and should not be construed as
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About Dynamic Yield by Mastercard
Dynamic Yield by Mastercard helps businesses across industries
deliver digital customer experiences that are personalized,
optimized, and synchronized. With Dynamic Yield’s Experience OS,
marketers, product managers, developers, and digital teams can
algorithmically match content, products, and offers to each
individual customer for the acceleration of revenue and customer
loyalty.
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Courtney Meola Courtney.Meola@mastercard.com
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