Mastercard Celebrates “50 Years and Running” at the 2021 TCS New York City Marathon
November 04 2021 - 9:00AM
Business Wire
Mastercard honors the small businesses that
keep New York City running and unveils Priceless presence at Jacob
K. Javits Convention Center for the 50th running of the TCS New
York City Marathon
As the Official Payment Services Provider of New York Road
Runners, Mastercard today announced the launch of the “50 Years and
Running” campaign in support of the TCS New York City Marathon. In
partnership with documentary filmmaker and small business champion
Nick Heller, otherwise known as @newyorknico, Mastercard is
celebrating the businesses that have powered New York City over the
past 50 years.
Mastercard continues to leverage the full scope of its business,
technology and network of partners and cardholders to help guide
and elevate the visibility of small businesses in New York City and
around the world. Through Heller’s authentic New York City voice,
the “50 Years and Running” campaign features three iconic small
businesses near the marathon route that have overcome obstacles in
the face of adversity and provide priceless impact on their
communities. They include:
- Grandma’s Place: Dawn Harris-Martin, lovingly referred
to as “Grandma Dawn,” opened her iconic children’s toy and
bookstore in 1999 to empower children through literacy. Like the
Harlem community, Grandma’s Place caters to people of all
ethnicities and backgrounds by centering the shop around games and
books that benefit, support, educate, and reach children through
fun, open-ended learning experiences.
- Davey’s Ice Cream: Originally conceptualized as a
creative outlet for designer and New York native David Yoo, Davey’s
Ice Cream opened in Brooklyn with a focus on quality ingredients
sourced from local retailers. Yoo continues to build and diversify
his flavors to accommodate the multi-national audience that New
York City is known for while still staying true to the homemade
origins of his recipes.
- Bronx Native: Owner Amaurys Grullon provides a cultural
hub for creators, artists, and entrepreneurs to showcase Bronx
talent with Bronx Native. Launched in 2016, every piece of
merchandise – shirts, hats, or gear – serves as a tool to share
issues of poverty and untreated illnesses in the surrounding
neighborhoods, with a commitment to changing people’s perception of
the Bronx.
“The issues facing small businesses have changed radically in
the 50 years since the TCS New York City Marathon began, and the
impacts of the pandemic have only amplified and evolved these
challenges,” said Heller. “Running a business takes the same
dedication, hard work and grit it takes to run a marathon. We’re
proud to pay tribute to the small business owners – from Brooklyn
to the Bronx – who exemplify what makes this city one of the
greatest in the world.”
To further support the small businesses featured in the
campaign, Mastercard will provide each with a Digital Doors™
toolkit comprised of exclusive offerings and resources to help
maximize their digital presence, protect their online operations,
and succeed in the new normal. These efforts build on Mastercard’s
sustained emphasis on financial inclusion, including the company’s
pledge to bring 50 million micro and small businesses into the
digital economy by 2025.
“The ’50 Years and Running’ Priceless campaign reflects
Mastercard’s ongoing commitment to supporting and elevating the
small businesses that serve as the backbone of our communities,”
said Cheryl Guerin, executive vice president, North America
Marketing and Communications at Mastercard. “We’re thrilled to be
celebrating and showcasing the extraordinary small businesses that
keep New York City running and provide them with the digital tools
and resources they deserve to thrive."
Running Towards Innovation
At the TCS New York City Marathon Expo at the Jacob K. Javits
Center, which will see approximately 30,000 runners during the week
leading up to the race, Mastercard will provide marathon
participants and attendees with the opportunity to support small
businesses through a one-of-a-kind activation.
At Hall 3B, booth 202, Mastercard will unveil an expo venue
where consumers can experience Tap on Phone, Mastercard’s
innovative technology that turns an Android smartphone or tablet
into an acceptance device. Tap on Phone is powered by Mastercard
Foundry’s Cloud Point of Sale (POS) technology and leverages
Verizon 5G, enabling small- and-medium-sized businesses to handle
transactions in a fast and secure manner.
Additionally, with every purchase of a $0.50 Mastercard tote,
consumers will be entered for a chance to win one bib for the 2022
NYC Marathon and an array of prizes to support the New York City
small businesses featured in the “50 Years and Running” campaign,
including1:
- 10 ice cream socials at Davey’s Ice Cream, valued at $500
each
- 20 $500 shopping sprees at Grandma’s Place, in-store or
online
- 20 $500 shopping sprees at Bronx Native, in-store or
online
“We are excited to have Mastercard as our Official Payment
Services Provider for the first time at the TCS New York City
Marathon,” said Christine Burke, senior vice president, Strategic
Partnerships and Runner Products at New York Road Runners.
“Marathon runners will have the opportunity to explore a variety of
innovative payment solutions and experiences all while celebrating
the small businesses that have powered New York City over the last
50 years.”
The TCS New York City Marathon will take place on November 7.
Mastercard will sponsor the Side Street Cheer Zone, located at 4th
Avenue & Flatbush at mile eight, the Start Village hospitality
space and the TCS New York City Marathon Pavilion.
About Mastercard
Mastercard is a global technology company in the payments
industry. Our mission is to connect and power an inclusive, digital
economy that benefits everyone, everywhere by making transactions
safe, simple, smart and accessible. Using secure data and networks,
partnerships and passion, our innovations and solutions help
individuals, financial institutions, governments and businesses
realize their greatest potential. Our decency quotient, or DQ,
drives our culture and everything we do inside and outside of our
company. With connections across more than 210 countries and
territories, we are building a sustainable world that unlocks
priceless possibilities for all.
www.mastercard.com
1 *NO TAP OR PURCHASE NECESSARY. Odds of winning will depend on
the total number of eligible entries received. Void in U.S.
Territories/Guam, PR & where prohibited. Open to the (50)
U.S./DC, legal age of majority, who are Mastercard cardholders as
of 11/4/21. Ends 11/6/21. For Official Rules, including an
alternate method of entry, visit priceless.com/nycexpo. Sponsor:
Mastercard International Incorporated.
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version on businesswire.com: https://www.businesswire.com/news/home/20211104005426/en/
Media Will Tsang, Vice President – North America
Communications William.Tsang@mastercard.com
Biz Cozine, Manager – North America Communications
Biz.Cozine@mastercard.com
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