Mastercard Launches Augmented Reality Experience to Bring Card Benefits to Life
January 08 2020 - 12:30PM
Business Wire
New application informs and empowers
cardholders to maximize the full potential of their card
benefits
Mastercard today unveiled a new augmented reality (AR) app that
lets cardholders see, explore and access the benefits of their
Mastercard. The industry-first card benefits app delivers a
photorealistic AR experience that transports users to a 360-degree
virtual environment, where a series of interactive portals brings
their card benefits to life.
According to the J.D. Power 2018 U.S. Credit Card Satisfaction
StudySM, rewards continue to drive consumer satisfaction with
cards, yet only a third of credit card holders completely
understand all the benefits available to them. Using augmented
reality, the new Mastercard app puts benefit information front and
center for cardholders in a fully immersive experience that can be
easily accessed with their mobile device.
“At Mastercard, we’re using our technology and solutions to
deliver multi-sensory experiences for consumers every day – whether
they’re shopping, taking transit, or exploring the card benefits
they care about,” said Raja Rajamannar, chief marketing and
communications officer at Mastercard. “By leveraging an intuitive
AR design, cardholders can now easily find and fully explore their
benefits that otherwise might have been overlooked.”
“Digital first consumers are the first to explore and use
technology enabled touchpoints across the entire payments journey,”
said Tim Sloane, vice president at Mercator Advisory Group. “With
the new Mastercard benefits app, these cardholders will experience
an immersive and truly unique environment where every tap delivers
the value and benefits of their card in a fashion never experienced
before.”
How it works:
- Upon launching the app, cardholders will be prompted to scan
their Mastercard to start the session.
- Using their phone to scan the area around them, cardholders
will see three portals, each one representing one of the three
categories that Mastercard benefits fall into: Experiences,
Everyday Value and Peace of Mind.
- To explore a benefit area, cardholders can tap the related
portal to launch a fully immersive 360-degree experience which
brings that area to life. For example, Peace of Mind is represented
by a spa, and Everyday Value is a stylish home.
- Once inside, cardholders can use their phone to look around the
virtual room and discover their benefits - each represented by a
relevant item. For example, tapping on a set of golf clubs prompts
a pop-up screen where a user can learn about, and access, their
Priceless Golf benefits.
- When finished exploring, users can simply tap to exit the
portal turn.
The app will be available in the App Store (for iPhones) in the
U.S. in Q2 2020, with additional regional and device availability
coming later in the year. The technology can be white labeled for
Mastercard’s issuing partners, creating customized experiences for
their cardholders.
About Mastercard
Mastercard (NYSE: MA), www.mastercard.com, is a technology
company in the global payments industry. Our global payments
processing network connects consumers, financial institutions,
merchants, governments and businesses in more than 210 countries
and territories. Mastercard products and solutions make everyday
commerce activities – such as shopping, traveling, running a
business and managing finances – easier, more secure and more
efficient for everyone. Follow us on Twitter @MastercardNews, join
the discussion on the Beyond the Transaction Blog and subscribe for
the latest news on the Engagement Bureau.
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Mastercard Communications Contact: Will Tsang Email:
William.tsang@mastercard.com (914) 414-5420
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