UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported):     March 5, 2008  

Lithia Motors, Inc.
(Exact Name of Registrant as specified in its charter)

Oregon     0-21789     93 - 0572810  
(State or other jurisdiction of     (Commission File Number)     (IRS Employer Identification  
incorporation)         No.)  
 
360 E. Jackson Street
Medford, Oregon 97501
(Address of Principal Executive Office)
 
Registrant's telephone number including area code 541-776-6868      

Not applicable
(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a -12)

[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d -2(b))

[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e -4(c))


Item 7.01     Regulation FD Disclosure .

     On March 5, 2008, Chairman and Chief Executive Officer, Sid DeBoer; and Chief Financial Officer, Jeff DeBoer gave a presentation at the Raymond James 29 th Annual Institutional Investors Conference held at the Hyatt Regency Grand Cypress in Orlando, Florida. A slide presentation accompanied the presentation by Messrs. DeBoer.

      The slide presentation and live audio webcast of the entire presentation, will be available for at least 30 days, accessible through the Investor Relations section of Lithia's website. Log-on to: www.lithia.com - go to Investor Relations.

     A copy of the slide presentation is attached as Exhibit 99.1 .

Item 9.01     Financial Statements and Exhibits.  
 
    (a)     Not applicable.  
    (b)     Not applicable.  
    (c)     Exhibits.  
        99.1 Slide Presentation  

SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

            LITHIA MOTORS, INC.  
            (Registrant)  
 
 
Date:     March 5, 2008     By:     /s/ Kenneth E. Roberts  

            Kenneth E. Roberts  
            Assistant Secretary  


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