Eight out of 10 Adults Say Financial Security Is Key to Achieving Life’s Goals, & Lincoln Financial Group’s New Advertisi...
May 17 2021 - 11:26AM
Business Wire
Company’s Latest Creative Shows
Consumers’ Feelings of Freedom and the Ability to Live Life to the
Fullest When They are Financially Secure
Americans recognize the value of financial security, but many
are still on a journey to achieve it. In fact, while eight out of
10 adults say they cannot achieve their life’s goals without
financial security, only two out of five U.S. adults say they
currently feel financially secure — despite it being a priority to
87% of them, according to a new Lincoln Financial Group (NYSE:LNC)
and CivicScience survey. As people strive to avoid debt and add to
their savings, Lincoln Financial launched its new advertising
campaign today entitled “This is Financial Security,” which
celebrates powerful moments where consumers exemplify feelings of
freedom and their ability to live life to the fullest.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210517005338/en/
“While everyone has their own unique definition of financial
security, we want to inspire Americans to think about how to
achieve the future they envision, for themselves and their
families,” said Jamie Ohl, executive vice president, president,
Workplace Solutions, head of Operations and Brand, Lincoln
Financial Group. “This campaign helps share the stories that so
many Americans are living today, while reinforcing how our products
and solutions can help provide that feeling of financial
security.”
The campaign features relevant stories that illustrate how
financial security can allow people to realize what matters most to
them, whether it is travel, gatherings with family and friends, or
a home renovation project — but also reinforcing these visions are
within reach. The ads are featured across multiple platforms
including television, social media, digital, podcasts, radio and
print. View the campaign introductory spot for “This is Financial
Security” here.
“When you have a strong financial foundation, you feel more
empowered to adventure beyond it,” said Angela Laubmeier, vice
president, head of Advertising and Sponsorships for Lincoln
Financial Group. “With this campaign, we are striving to encourage
people to boldly pursue their passions, regardless of their stage
of life.”
Lincoln Financial worked with its agency of record FCB New York
on the “This is Financial Security” campaign, which replaces
“Responsibility of Love.” FCB New York’s relationship with Lincoln
Financial began in 2015.
“The idea of achieving financial security hasn’t changed, but
exactly what it means to people has,” said Stu Mair, executive vice
president, executive creative director, FCB New York. “We wanted
this new campaign platform to capture and redefine financial
security with warmth and humanity, ultimately empowering people
with a feeling of freedom to pursue the things they’re most
passionate about.”
About the Financial Security Survey
The Financial Security Survey
was conducted by Lincoln Financial Group and CivicScience from
April 27, 2021 to May 3, 2021. Responses vary by question and range
from 2,020 - 2,145, weighted by U.S. Census.
About Lincoln Financial Group
Lincoln Financial Group
provides advice and solutions that help people take charge of their
financial lives with confidence and optimism. Today, more than 17
million customers trust our retirement, insurance and wealth
protection expertise to help address their lifestyle, savings and
income goals, and guard against long-term care expenses.
Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is
the marketing name for Lincoln National Corporation (NYSE:LNC) and
its affiliates. The company had $311 billion in end-of-period
account values as of March 31, 2021. Lincoln Financial Group is a
committed corporate citizen included on major sustainability
indices including the Dow Jones Sustainability Index North America
and FTSE4Good. Dedicated to diversity and inclusion, we earned
perfect 100 percent scores on the Corporate Equality Index and the
Disability Equality Index, and rank among Forbes’ Best Large
Employers and Best Employers for Women, and Newsweek’s Most
Responsible Companies. Learn more at: www.LincolnFinancial.com.
Follow us on Facebook, Twitter, LinkedIn, and Instagram. Sign up
for email alerts at http://newsroom.lfg.com.
About FCB
FCB (Foote, Cone & Belding) is a global, fully integrated
communications agency with more than 8,000 people in 80 countries
and a heritage of creativity and success dating from 1873. Based on
a deeply developed understanding of diversified local markets and
global cultures, FCB focuses on creating “Never Finished” campaign
ideas for clients that reflect a deep understanding of the brand’s
past, a respect for the present and an anticipation of the future
potential. In recent years, FCB New York has helped build creative
ideas that serve as an economic multiplier for some of the world’s
most iconic brands, like AB InBev, Canon, FDA’s “The Real Cost,”
GSK, Lincoln Financial Group, Spotify and Burger King — the latter
of which garnered the agency the industry’s two most coveted
awards, the Cannes Lions Titanium Grand Prix and the Grand Effie —
and was named the world’s most-awarded campaign of 2019 by WARC.
FCB was recently named Adweek’s 2020 Global Agency of the Year, to
Ad Age’s A-List and Best Places to Work, and the Cannes Lions North
America Network of the Year. FCB is part of the Interpublic Group
of Companies (NYSE: IPG). Learn more at www.FCBNorthAmerica.com and
follow us on Instagram (@FCBNewYork) and LinkedIn
(@FCBNewYork).
LCN-3582568-050721
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210517005338/en/
Lincoln Financial Group Holly Fair 484-583-1632
Holly.fair@lfg.com
FCB Alyssa Siegel Alyssa.Siegel@fcb.com 917-670-6514
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