NEENAH, Wis., June 25, 2019 /PRNewswire/ -- From
attending a grandson's baseball game to traveling for a business
trip, being there for the things that matter is important. In a new
ad campaign, Depend brand shows that life isn't always perfect, but
it's better when you're in it. The brand aims to empower consumers
living with incontinence to pursue active lifestyles and be active
participants in the life they love. In a survey commissioned by
Depend, research has shown that when people with incontinence feel
comfortable and protected, they are more likely to engage with the
people and things they love most, which is why the brand has
developed new Depend FIT-FLEX, which features a beautiful blush
color and a variety of designs for women, and an ultra-soft,
flexible fabric.
"We are excited to bring our new beautiful designs and
ultra-soft fabric to consumers to help them be there for the
moments that matter the most," said Lauren
Kren, Senior Brand Manager for Depend brand. "Depend
believes that incontinence should not be a barrier to living your
best life. Instead, users should feel empowered to engage in their
favorite activities without the distractions of bladder leakage or
discomfort. We are committed to providing the best product
solutions so that consumers feel confidently protected from leaks,
and ready to partake in any moment."
Enhancements to new Depend FIT-FLEX Underwear provide additional
support for consumers, including an ultra-soft fabric, that allows
for all-day comfortable protection. Additionally, new Depend
FIT-FLEX Underwear features a blush color and a variety of designs
to help women who experience incontinence feel even more
comfortable in a garment that fits and feels like underwear.
Starting this month, consumers can try new Depend FIT-FLEX
Underwear and will be reimbursed if they are not fully satisfied.
For more information on Your Best Comfort and Protection Guaranteed
and reimbursement verification, please visit
depend.com/guarantee.
The launch of new Depend FIT-FLEX Underwear will be supported by
new TV and print ads, and an engaging launch event this summer to
further encourage consumers to feel confident in being there for
moments that matter most in life. Additionally, the launch of a
private Facebook group, "The Incontinence Community," will serve as
a safe and private space for those who experience incontinence to
receive advice, support and resources. For more information and to
learn about other Depend brand incontinence products, go to
www.depend.com.
About the Depend Brand
Launched in 1984 by Kimberly-Clark Corporation, the Depend brand is
the market leader in the adult incontinence category in North
America. Over the years, the Depend brand has evolved with its
consumers to provide the exceptional protection and lend them the
confidence they need to lead normal, active lives. For more
information or to request a product sample,
visit www.Depend.com.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and
its trusted brands are an indispensable part of life for people in
more than 175 countries. Fueled by ingenuity, creativity, and an
understanding of people's most essential needs, we create products
that help individuals experience more of what's important to them.
Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex,
Cottonelle®, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus,
Neve, Plenitud, Viva and WypAll, hold the No. 1 or No. 2 share
position in 80 countries. We use sustainable practices that support
a healthy planet, build stronger communities, and ensure our
business thrives for decades to come. To keep up with the latest
news and to learn more about the company's 147-year history of
innovation, visit kimberly-clark.com or follow us on Facebook or
Twitter.
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SOURCE Depend Brand